think3 CORPORATE OVERVIEW

by Cinzia IaconoFunded Research Assistant

Blue-Chip Investors

7 Pillars for Success

• Leadership• Investors• Market Opportunity• Vision• Execution• Products• Customers

Market Opportunity

• MCAD/PDM = $ 9 B (source Daratech 2002)• Only 15% of MCAD is done in 3D

• Cause: lack of clear vision from MCAD vendors to provide a clear cost-effective transition from 2D

• Major players running away from core competency

• Parametric Technology (Moving focus to enterprise PDM)

• Autodesk (Loosing focus altogether)

Vision

• 3D Design for Everyone Everywhere• Earn customer’s business every day

• Annual Subscription Fee (ASF)• Innovation everywhere: products/solutions,

customer interactions/service• Remove barriers to adoption

• Ease-of-use, fastest learning curve in the industry

• Integration of 2D & 3D

Execution

• Validated vision – attracted blue-chip customers and investors

• Very clear, convincing ROI – a must have (not nice to have) for customers

• Award winning products and support program• Proven subscription business model• 5000 customers• Profitable

• 62% growth Q1FY02 compared to Q1FY01

5,000 Customers including…

Products

• Integrated mechanical design and product data management solutions:• THINKDESIGN 8.0• THINKTEAM 8.0

Presenter: Sylvie Leotin

think3

Multimedia CAD user interfaces: experiences and challenges

Usability Engineer

Introduction

Dreams of the (CAD) users: Powerful Easy to use Easy to learn

MCAD applications are difficult to learn user interfaces.

MCAD Applications

Typically MCAD applications are significantly more complex than most business/office applications:

Represent the real world with its complexity Designed for specialists Large and complex menu structure

Complex user interface

CAD UI Evolution

1963:Ivan Sutherland presents a thesis on "Sketchpad" which allows interactive graphics

(70’s):Function call like: draw line p0(0,0) p1(1,0)

(first half 80’s):Menu bar + numerical input (2D system)

(end 80’s):Menu bar + graphic input

(first half 90’s):Button icons and dialog boxes (3D system)

User Reaction

Many users still work by typing the function name!!

Big opposition to graphical interfaces, because• Exact name of the command is in their

mind• Search for menu item or button wastes

time

Speech could be the answer: say what you are thinking!

Voice = Speed

Speed• Parallel inputs• Command in mind

Space• More space for the graphic

Focus• On the graphical area• To create the object

Voice = Speed, SpaceVoice = Speed, Space, Focus

After Two Years...

...only a little number of users still use the Speech: less than 5%

They don’t believe on this technology

They can’t use a natural language They work into open-space offices They want more languages

New Possible Frontier

Tablet PC (presented by MS in Las Vegas on Nov, 2000)

Sketch Recognition

1^ step: draw free-handed2^ step: the system recognize and build the shape

3^ step: draw for a feature

4^ step: the system build the sweep

Our Contribution

In order not to lose our advantage in technology innovations, we must always maintain the attention of the sector.

The partecipation to this network offers therefore the possibility for us to contribute with our experience to the group and, at the same time, we can learn more about aspects not immediate for us, give us the possibility to study the problem also from others points of view.