Thinking SocialStrategicallySOCIAL MEDIA ROCKSTAR EVENT | SEPTEMBER 19, 2013

Think Strategically

50,000-foot View

What Social Media Can Do

▪ Enhance Branding & Awareness

▪ Protect Your Reputation

▪ Build Community

▪ Enhance Customer Service

▪ Facilitate Research & Development

▪ Drive Sales or Leads

Branding & Awareness

Protect Your Reputation

Building Community

Enhance Customer Service

Facilitate Research & Development

Drive Sales or Leads

What do you WANT it to do for YOU?

▪ Enhance Branding & Awareness

▪ Protect Your Reputation

▪ Build Community

▪ Enhance Customer Service

▪ Facilitate Research & Development

▪ Drive Sales or Leads

What do you want Social Media to do?

What do they want it to do?

Sales Revenue Cost

Think about the audience ...

= Passive, Non-Committal

= IntentionalPre-Disposed to Buy

Think about their mindset ...

= People I Know

= People I Don’t Know

= People I Work With

= People Near Me

= Weird People

Why are they here?

= See grandkids

= Follow news/celebrity

= Secretly job search

= Who the hell knows?

= Watch Weird People

Content Service Consistency

What about ROI?

▪ Enhance Branding & Awareness

▪ Protect Your Reputation

▪ Build Community

▪ Enhance Customer Service

▪ Facilitate Research & Development

▪ Drive Sales or Leads

What  do  I  get  in  return?

Customer  Sa,sfac,on  Scores

Higher  Search  Engine  Results

New  Product  Ideas

Lower  Cost-­‐Per  Lead

Lower  Call  Center  Costs

More  Online  Media  Coverage

More  Subscribers

Faster  Response  Times

Faster  Response  TimesWebsite  Traffic

Higher  Reten,on  Rate

Increased  Posi,ve  Men,ons

What can it do?

What do I want it to do?

How will we measure success?

What  the  purists  say  ...Social Media Explorer

socialmediaexplorer.com

@JasonFallsDamn Handsome

@Nichole_KellyCEO, Rocks the Awesome

Strategy & Execution

Agency & Firm Training

Social Domination Tour

Measurement & ROI Focus