This workbook belongs to · 2017. 9. 21. · Violet 9 Very light Blonde Yellow 8 light Blonde...

transcript

full spectrum™ hair color solutionsparticipant workbook

This workbook belongs to:

missionOur ______________ at aveda is tO ______________ fOr the

______________ we live in, frOm the ______________ we make

tO the ______________ in which we ______________ back tO

______________. at ______________, we ______________ tO

set an ______________ fOr___________________ leadership

and ___________________, nOt just in the ______________ Of

______________, but arOund the ______________.

learning objectives�•� Explain�how�to�use�Aveda�Hair�Color�systems�to�solve� common�hair�color�challenges

•��Perform�the�6�consultation�steps�using�a�Color�Talk�Profile

•��Formulate�and�apply�hair�color�changes�with�success

For every Failure, there’s an alternative course oF action. you just have to Find it. When you come to a roadblock, take a detour.

Mary Kay ash

HAIR COLOR CHALLENGEScolor�sudoku�puzzle�Solve�the�puzzle�by�coloring�in�the�remaining�squares�using�three�simple�rules:

•��Use�all�the�color�options�in�each�box�without�repeating•��Use�all�the�color�options�in�each�row�without�repeating•��Use�all�the�color�options�in�each�column�without�repeating

��Color�options:�

orange

blackpink green greyblueorange

hair�color�horror�storyEvery�hair�colorist�has�one.�Write�down�a�time�when�a�hair�color�service� went�wrong.�

solution: The act or process of determining the answer

to a problem

HAIR COLOR CHALLENGESthe big challengeNatural�Level:�6�Dark�Blonde�with�50%�greyDesired�Level:�6�Y/O�Dark�Golden�Blonde

6N-50%�Grey��4 ___ 7____

��5__

9___ 10�____

6N-50%�Gre

y��4 ___

��5__

9___ 10�____

Why�is�it�important�for�hair�colorists�to�understand�the�laws�of�color?

Color�Theory�Topic��__________________________________________

color�theory

Brainstorm

HAIR COLOR CHALLENGEScolor�theory

Black�and�White�/�Color�Wheel:

Level�and�Tone:

Decolorization:

Natural�Remaining�Pigment:

Composition�and� Structure�of�Hair:

Melanin�and�Natural�Hair�Color:

Hair�Color�Categories:

Additional�Notes:

Natural�Remaining�Pigment

Aveda�Color�Wheel

E YELLOW GREEN BLUE VIOLET

Dark Y/O Dark B/G Dark B/V Dark V/R

Light B/B

Light V/B

Light Y/O

Pastel Blue

Pastel Violet

Pastel Y/O

level descriptornatural remaining

pigmentcomplementary

pigment

10 lightest Blonde Pale YellowViolet

9 Very light Blonde Yellow

8 light Blonde Yellow/orange Blue/Violet

7 medium Blonde orange Blue

6 Dark Blonde red/orange Blue/Green

5 lightest Brown

red Green

4 light Brown

3 medium Brown

2 Dark Brown

1 Black

color�theory

THE SIX CONSuLTATION STEpS

CONNECT• Greet Guest

GOODBYE

• Pre-book

• Remove Cape & Escort to Reception

DISCOVERNEEDS

OFFER SOLUTIONS

• Ritual of Renewal

• Technical Service

• Makeup Ritual

• Recommend Home Care

never try to solve all the problems at once—make them line up For you one-by-one.

richard sloMa

color�talk�profile

MID-LENGTHS/ENDSMID-LENGTHS/ENDS

TOTAL PRICE TOTAL PRICEOPTION 1 OPTION 2

DISCOVER NEEDS

COLOR TALK PROFILE COLOR TALK PROFILEGUEST NAME: _____________________________

GUEST NAME:

STYLIST NAME: ____________________________

OFFER SOLUTIONS

LENGTH

PRE-WORK BASE PRICE +

APPLICATION PRICE

DIMENSION DIMENSION

OPTION 1

OPTION 2

PREVIOUS COLOR?

TO ACHIEVE DESIRED RESULT

WHAT TYPE?

TODAY’S DESIRED RESULT

TO MAINTAIN

HOW RECENT?

LIFE STYLE/THINGS TO CONSIDER

INTENSITY

ANALYZE THE HAIR REALISTIC DESIRED SHADE PRICE

DETERMINE THE COLOR HISTORY

TIMEFRAME

short medium

yes no

thin medium

fi ne medium

extra longlong

coarse

BHT Color CleansePLEASE NOTE:To complete a detailed hair analysis, please reference back.

USE REVERSE SIDE TO PRE-BOOK YOUR NEXT SERVICE.

new growth new growth

glossing

permanent

partial

custom

partial

custom

glossing

permanent

OPTION 2

virgin virgin

Precoloration

CONDITION

DENSITY

dry weak/compromised

porous not porous

TEXTUREOPTION 1

OPTION 1

OPTION 2

TOTAL PRICE

Length of hair ______________

BHT ___________Color Cleanse ___________Precolor ___________

ANALYSIS NEW GROWTH MID-LENGTH/ENDS DIMENSION

LEVEL OF HAIR

PERCENT OF WHITE

TONE OF HAIR

TEXTURE OF HAIR

POROSITY OF HAIR

DESIRED RESULT NEW GROWTH MID-LENGTH/ENDS DIMENSION

DESIRED LEVEL

DESIRED TONE

DESIRED INTENSITY

PRE-WORK NEW GROWTH MID-LENGTH/ENDS DIMENSION

CLEANSING FORMULA

PRECOLORATION FORMULA

FORMULA NEW GROWTH MID-LENGTH/ENDS DIMENSION

NRP AT DESIRED LEVEL

HAIR COLOR FORMULA

COLOR CATALYST™ VOLUME

PROCESSING TIME NEW GROWTH MID-LENGTH/ENDS DIMENSION

YOUR NEXT APPOINTMENT:

STYLIST RECOMMENDATIONS:

GUEST NAME:

STYLIST:

RETURN EVERY WEEKS

SEASONAL CHANGE FOR NEXT VISIT:

HOME CARE:

MAINTENANCE

b Soy ink on 100% post-consumer recycled paper. Please recycle. ©Aveda Corp., Minneapolis, MN 55449-7106 800.328.0849 USA / 763.951.6999 aveda.com A9AF-70-0001

THE SIX CONSuLTATION STEpS step�one:�analyze�the�hair

length

Texture

condition

density

Porosity:

Elasticity:

step two: determine�the�hair�color�history

step three: determine�the�realistic�desired�shade

What�key�questions�should�you�ask?

How�does�previous�color�affect�your�formula?

realistic: interested in, concerned with or based on what is

real or practical

How�do�you�confirm�your�guest’s�desired�hair�color?

THE SIX CONSuLTATION STEpS step�four:�discuss�the�priceYou�might�say:

Tips�when�discussing�price�with�guests:

To achieve this look, it will cost $ ________�today�and ________

number�of�visits�to�achieve.�The�ongoing�maintenance�required�

for�this�look�will�cost�approximately�$ ________�per�visit.

How�would�you�say�it?

step�five:�discuss�the�timeframe

step�six:�recommend�home�care

Why�should�you�discuss�the�service�timeframe�with�your�guest?

Why�should�you�discuss�home�care�during�the�consultation?

problems are only opportunities in Work clothes.

henri Kaiser

THE SIX CONSuLTATION STEpS step�six:�recommend�home�careYou�might�say:

It’s�my�job�to�give�you�a�great�new�color,�and�it’s�your�job�to�keep�

it�looking�great�at�home.�One�way�you�can�do�this�is�by�using�

Aveda�products�designed�for�color-treated�hair.”

How�would�you�say�it?

improve�your�consultation�skills

The�consultation�step�I�want�to�work�on�______________________

Action�items�I�will�do�to�improve�this�step:

no problem can stand the assault oF sustained thinking.

VolTaire

HAIR COLOR SOLuTIONS top 3 color change scenarios1 __________________________________________________________

2 __________________________________________________________

3 __________________________________________________________

Starting Level

LighterThan

DesiredLevel

Pre-treat:Precolor

Hair Color

Formula

DarkerThan

DesiredLevel

Pre-treat:Color Cleanse

Pre-treat:Damage™

Remedy Equalizing Solution

Post-treat:ColorBalance

Post-treat:Tone

Post-treat:BotanicalTherapy

Pre-treat:Damage™

Remedy Equalizing Solution

challenge:�darker�than�desired

Pre-treatment�solution: __________________

Draw�lines�in�the�squares�below�with�different�colored�markers.

leveltone

HAIR COLOR SOLuTIONS should�you�remove�the�tone?

Existing�Tone Desired�ToneRemove�Tone?�

(circle one)

Red Orange Y N

Yellow Orange Y N

Red Yellow Y N

Yellow Blue Y N

Green Yellow Y N

Orange Red Y N

Violet Yellow Y N

Blue Red Y N

Green Orange Y N

Red Violet Y N

Red/Violet Red/Orange Y N

Red Yellow/Orange Y N

Yellow/Orange Blue/Violet Y N

Red/Orange Red Y N

Blue/Violet Red Y N

Red Blue/Violet Y N

Yellow/Orange Red/Orange Y N

Green Yellow/Orange Y N

Violet/Blue Neutral Y N

formulation:�hair�color�cleansing�

hair color cleansing chart

note: if no change has occurred in 10 minutes, rinse the hair. remix the next strongest formula and reapply. enlightener Powder lightener will work effectively up to one hour.

remove tone lighten 1 level lighten 2 levels lighten 3 or more levels

1 scoop enlightener Powder lightener

1 oz / 30 ml shampure shampoo

1 oz / 30 ml Hot water

1 oz / 30 ml 10 volume color

catalyst

HAIR COLOR SOLuTIONS rock�your�reds

damage�remedy™�equalizing�solution

HAIR COLOR SOLuTIONS practice: darker�than�desired�scenario

Eva�is�a�natural�Level�3�with�an�ash�tone�who�wants�to�be�a�Level�7�with�a�neutral�tone.�

What�is�your�pre-treatment�plan�for�Eva?�

challenge:�lighter�than�desired

Pre-treatment�solution: ______________________

precoloration tips

Precolor�when�the�desired�result�is�______�or�more�levels�darker�than�the�previous�hair�color.

Use _____________________�Color�Treatment.

Apply� _____________________�before�and�after�a�precoloration�service.

formulation:�precoloration

HAIR COLOR SOLuTIONS precoloration chart

tarGet tone(Full sPectrum™ Permanent Hair color)

tarGet leVel

natural, asH, & GolDliGHt coPPer, DarK

coPPer, reD, & Violet/reD

intense liGHt coPPer, DarK coPPer, reD, &

Violet/reD

Full sPectrum™ DePosit-onlY color treatment Precoloration Formulas

10 n/a

9 20 g 9N + 20 g ØN + 4 g light Y/o

20 g 9N + 20 g ØN+ 4 g light o/r

8 20 g 8N + 20 g ØN+ 6 g light Y/o

10 g 8N + 30 g ØN+ 12 g light o/r

7 20 g 7N + 20 g ØN+ 8 g light Y/o

10 g 7N + 30 g ØN+ 16 g light o/r

6 20 g 6N + 20 g ØN+ 1 g Dark Y/o + 1 g Dark r/o

20 g 6N + 20 g ØN+ 4 g Dark r/o, Dark r/r or

Dark r/V

practice: lighter�than�desired�scenario

Beth�is�a�natural�Level�9�with�a�gold�tone�who�wants�to�be�a�Level�6�with�an�auburn�tone.�

What�is�your�pre-treatment�plan�for�Beth?�

practice:�combination�scenarioKari’s�existing�color�has�a�wide�range�of�levels:�

New�Growth:�Level�6

Mid-lengths:�Level�7

Ends:�Level�9

If�Kari’s�desired�result�is�a�Level�6�with�a�gold�tone,� what�is�your�pre-treatment�plan?�

HAIR COLOR SOLuTIONS challenge:�uneven�hair�color

Post-treatment�solution:�_______________________

refresh�colorNOTES

reestablish colorNOTES

scenario what�would�you�do?

hair has lost tone or lightened up to 1 level

hair has lost tone or lightened 1–2 levels

color�balancing�guide

color BalancinG GuiDe

cateGorYBase tone

natural series uniVersal ØN Pure tone Pure PiGment

least translucent

most translucent

pure* 20 g

color balance 40 g + standard for level

natural tonal gloss 20 g 20 g + standard for

extreme gloss 20 g + 20 g or 20 g

tonal gloss 40 g + 8 g

clear gloss 40 g*on hair pre-lightened to pale yellow.

it’s not that i’m so smart, it’s just that i stay With problems longer.

norMan VincenT Peale

HAIR COLOR SOLuTIONS challenge: wrong tone

Post-treatment�solution:�____________________________

two toninG oPtions: 1. Fashion effect 2. double process for subtle blondes

formulation:�toning

toning chartstage of

enlightenmentrefinement enhancement

Pale Yellownatural: 10Nash: 10 V/B

intense ash: 10 B/BGold: 10 Y/o

copper: 10 o/r

Yellownatural: 9Nash: 9 V/B

copper: 9 o/r

Yellow/orangenatural: 8Nash: 8 V/B

copper: 8 o/r

HAIR COLOR SOLuTIONS two�ways�to�tone

toning with full�spectrum™�permanentWhy?

Result Series Guest�Example

refine tone

enhance tone

toning�with�full�spectrum™ deposit-only�color�treatmentWhy?

Scenario Formula

1Natural�Level:�4Desired�Level:�9�AshPrelightened�to�Level�9

2Natural�Level:�4Desired�Level:�10�NeutralPrelightened�to�Level�10�

3Natural�Level:�4Desired�Level:�8�OrangePrelightened�to�Level�9

4Natural�Level:�4Desired�Level:�6�RedPrelightened�to�Level�7–8

to�tone�or�not�to�tone?

HAIR COLOR SOLuTIONS challenge:�dry�or�damaged�hair

Post-treatment�solution:�___________________________________

an essential conversationWrite�down�how�you�would�offer�a�Botanical�Therapy�hair� treatment�to�a�hair�color�guest.

hoW you think about a problem is more important than the problem itselF—so alWays think positively.

norMan VincenT Peale

HAIR COLOR SOLuTIONS botanical therapy

complete the service5 rinse and Finish

(15 minutes)

Service Snapshot moisture/repair treatment

perform stress-relieving hand ritual4 Process

(5 minutes, no heaT)

layer Over hair treatment3 apply hair Masque

(2 minutes)

2 apply hair Treatment (5 minutes)

a b c d

Following a color service

use color conserve™ shampoo and phinish™ prior to treatment

1 shampoo (1 minute)

prepare the hair

• DryRemedy™ moisturizing treatment masque or damage remedy™ intensive restructuring treatment

• Brush/CombApplicator

• HairColorBowl

Tools• DryRemedy™ penetrating moisture or

damage remedy™ penetrating protein

• RefillableSprayBottle

• WideToothedComb

• Clips

• Cape

• Purescription™ pad

• HandRelief™

TAKING IT HOMEunsolved�challengesWrite�down�the�solutions�to�the�group’s�toughest�hair�color�challenges.

challenge solution

TAKING IT HOMEthe big challenge revisitedCan�you�solve�this�challenge�now?

Natural�Level:�6�Dark�Blonde�with�50%�greyDesired�Level:�6�Y/O�Dark�Golden�Blonde

6N-50%�Gre

y��4�R

/O 7�0/R ��

5N 9 V/

B��10�Y/O

6N-50%�Grey��4�R/O 7�0/R

��5N 9 V/B��10�Y/O

tHe solution:

G IT H

hair�color�superheroesBrainstorm�and�create�a�hair�color�superhero,�including�its�

essential�superpowers.

TAKING IT HOMEmy�action�itemsCreate�one�action�item�for�each�hair�color�solution.

Hair�Color�Solution Action�Item

hair color cleansing

damage remedy™ equalizing solution

Precoloration

color Balancing

Toning

Botanical Therapy hair Treatments

PRE-TREA

ST-TRE

erroneous assumptions can be disastrous.

PeTer drucKer

G IT H

TAKING IT HOME

stop looking For solutions to problems and start looking For the right path.

andy sTanley

G IT H

color�talk�profile

DISCOVER NEEDS

GUEST NAME:

STYLIST NAME: ____________________________

OFFER SOLUTIONS

LENGTH

APPLICATION PRICE

DIMENSION DIMENSION

OPTION 1

OPTION 2

PREVIOUS COLOR?

WHAT TYPE?

TO MAINTAIN

HOW RECENT?

INTENSITY

TIMEFRAME

short medium

yes no

thin medium

fi ne medium

extra longlong

coarse

glossing

permanent

partial

custom

partial

custom

glossing

permanent

OPTION 2

virgin virgin

Precoloration

CONDITION

DENSITY

porous not porous

TEXTUREOPTION 1

OPTION 1

OPTION 2

TOTAL PRICE

LEVEL OF HAIR

PERCENT OF WHITE

TONE OF HAIR

TEXTURE OF HAIR

POROSITY OF HAIR

DESIRED LEVEL

DESIRED TONE

DESIRED INTENSITY

CLEANSING FORMULA

HAIR COLOR FORMULA

GUEST NAME:

STYLIST:

RETURN EVERY WEEKS

HOME CARE:

MAINTENANCE

TAKING IT HOMEcolor�talk�profile

DISCOVER NEEDS

GUEST NAME:

STYLIST NAME: ____________________________

OFFER SOLUTIONS

LENGTH

APPLICATION PRICE

DIMENSION DIMENSION

OPTION 1

OPTION 2

PREVIOUS COLOR?

WHAT TYPE?

TO MAINTAIN

HOW RECENT?

INTENSITY

TIMEFRAME

short medium

yes no

thin medium

fi ne medium

extra longlong

coarse

glossing

permanent

partial

custom

partial

custom

glossing

permanent

OPTION 2

virgin virgin

Precoloration

CONDITION

DENSITY

porous not porous

TEXTUREOPTION 1

OPTION 1

OPTION 2

TOTAL PRICE

LEVEL OF HAIR

PERCENT OF WHITE

TONE OF HAIR

TEXTURE OF HAIR

POROSITY OF HAIR

DESIRED LEVEL

DESIRED TONE

DESIRED INTENSITY

CLEANSING FORMULA

HAIR COLOR FORMULA

GUEST NAME:

STYLIST:

RETURN EVERY WEEKS

HOME CARE:

MAINTENANCE

G IT H

TAKING IT HOME

full spectrum™ hair color solutions participant workbook | 11/2011Soy�ink�on�100%�post-consumer�recycled�paper.�Please�recycle.�©Aveda�Corp.,�Minneapolis,�MN�55449-7106�USA��800.328.0849�/�USA�763.951.6999��aveda.com

This workbook belongs to · 2017. 9. 21. · Violet 9 Very light Blonde Yellow 8 light Blonde...

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