Designing a crowdfunded IoT product

The Beam TeamWe are a diverse team of business, designing and engineering specialists.

Don MolenaarCEO10+ years experiencein bringing consumer goods to market

Marten de JonghCDO10+ years experience in design and developmentof online products and services

MSc Guust HilteCTO10+ years experience in design and developmentof intelligent products

MSc Thomas de WolfCPO10+ years experience in design and developmentof intelligent products

TeamThe idea• Table projection made easy• Light socket powered smart projector• Internet of Things product• Controlled with app or web browser• Freeing content from limited screens

of devices• Assisting daily activities by projecting

infotainment in the context of your house

TeamThe context• Smart homes• Lying flat• Suspended from ceiling• Fitting in existing lamps• Not too taste dependent, not too

generic• UX spread over software and hardware

TeamThe first prototypes• Technical feasibility• Components, dimensions• Proof of principle• Exploring the use cases

TeamThe first prototypes• Look and feel• Location of components

TeamThe first prototypes• 3D printing• Foam modeling• Glue, duct tape and wires• Hacking software

TeamThe design• Lens• Flat side• Lamp• Ring to rotate

TeamThe Kickstarter• Defining the essence• 10 second rule• Movie, visuals and copywriting• Press and media

“The creators of Beam, a smart projector that fits into a light socket, are onto something “Fastcodesign.com

“Basically fire that personal assistant and snag this insane smart projector“Highsnobiety.com

“An ingenious projector that transforms kitchen tables into TVs“Wired.com

TeamThe reality• Production ready engineering• Bill of Material• 3D printing• Sourcing & samples• Software development• Electronics development• Certification & testing

The assembly• From 1 to 2000 pcs• Quality Control• Consistency

Thomas de Wolf+31621675639

thomas@beamlabsinc.com