Three Digital Marketing Trends Marketers Can’t Ignore in 2014 - iCrossing - Gary Stein

transcript

3 digitalmarketing trends you can’t ignore

Wednesday, January 22, 2014

wait...what? who bought what? it supposed to do what again?

wrong question

how does [this] help me achieve my goals?

right question

a philosophy called

instrumentality

how is any new technology an

instrument that helps me achieve my goals?

magic content

connected entertainment

insane convenience

- the smart use of passive data- predictive information- an amazing opportunity for ads

magic content

How to not ignore this- find your moments- discover if your moments are addressable via mobile (or other channels)magic

content

- TV manufacturers are ready to get the TVs connected- No more boxes and boxes- Apps for TV?

How to not ignore this- invest in rich content- focus on programming experts- discover the app opportunity

- the over-investing in customer service to achieve a breakthrough experience- may not be sustainable...- ...creating the opportunityinsane

convenience

insane convenience

How to not ignore this- what are the ways that you can make your experience way, way better?- if you over-invest, where are you getting the return?

insane convenience

magic content

insane convenience

thanks gary stein | svp. strategy | @garyst3in

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