Post on 10-May-2015
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Apps, APIs & Analytics: What “Mobile First” Really Means
JEFF HAYNIE, CO-FOUNDER & CTO
@JHAYNIE
“DEPUTY UN CHIEF CALLS FOR URGENT ACTION TO TACKLE GLOBAL
SANITATION CRISIS.”
UN NEWS CENTER. UN, 21 MAR. 2013
Mobile phones are now more ubiquitous than indoor plumbing.
The Emerging IT World?
PAST:
“PLANNED ECONOMY”
Centrally planned, centrally sourcedOne size fits all‘Bread lines’Product = Industrial strengthProduct < > Inspiring
PRESENT:
“FREE-FOR-ALL”
Nominal central controlBYOD/A, rise of shadow ITSilos, inevitable redundanciesVariable results (usability, security, performance, etc.)
Major Technology Shifts1990s TO TODAY
CLIENT SERVEREarly 1990s
One-to-oneRich UX (GUI)Distributed computingLocal Network
INTERNETLate 1990s
One-to-manyWeak UX (HTML-Based)Server-centric computingGlobal network
MOBILEToday
Many-to-manyRich UX (driven by mobile OSs)Distributed computingInternet of Things
From Closed and Rigid to Open and Rich
Heavy business process
On premise
Rigid traditional IT stack
Proprietary tools
High initial & ongoing costs
“Feed the machine”: user experience an afterthought
Inside the building access
Sufficient business process
Public Cloud
Connectors to legacy
Proprietary tools / HTML web
Quick deploy, low entry costs
Web-based UI for flexible access
Tethered to work environment or virtualization and VPN
Targeted process (3-click rule)
Public or Private Cloud
APIs to legacy, SaaS, cloud, middleware
Open source / freemium tools
New dev environment, low cost
“User is king”: experience separated winners & losers
Access anytime, anywhere
“SYSTEMS OF ENGAGEMENT”“SYSTEMS OF RECORD” “SYSTEMS OF ENGAGEMENT”
The explosion that killed the PC
Hard truth #1: The user is king. User chooses the app, not you.
Expectation is for smart, purposeful, context-aware experiences. (Forget “user error” jokes.)
88% of enterprises agree B2B/E require the same caliber UX as B2C.1
Hard truth #2: Release velocity is (largely) beyond enterprise control.
Users want what they want, when they want it.
Apple wants what it wants, when it wants it.
The other platform vendors aren’t sitting still.
Hard truth #3: HTML 5 can’t save us.30% feature differential across browsers.2
Access to a small fraction of the native APIs.
Not a priority for the platform providers (see e.g. iOS 7).
R.I.P. Wintel.
1Q3 2013 Appcelerator Enterprise Mobile Survey
of enterprises support three or more mobile operating systems.1
62%
2"BII REPORT: Why Facebook Defriended HTML5-For Now." Business Insider. N.p., 24 Oct. 2012.
Data, data everywhere
Why legacy middleware won’t cut it:
Mobile is driving another tier into enterprise architectures.
And not a drop to drink?
1Q3 2013 Appcelerator Enterprise Mobile Survey
rank mobile- optimized APIs as their top investment priority.1
40%
WEB MOBILE
API format XML, SOAP JSON
Data payload
Large and static, optimized for PC display and feature-
driven applications
Niche and orchestrated, optimized for small screen
and purpose-built apps
Number of data sources Few Many
Data source location Behind the firewall
Behind the firewall, SaaS virtual private clouds,
public cloud
Client device profile
Powerful device with few constraints (e.g. large
battery), stationary access
Battery- and bandwidth-constrained (by network
and/or fees), roaming
Client-to-data
connectivitySteady, broadband
Intermittent & variable speed, driving need for
online/offline syncing and rate limiting
Usage profile
More predictable peak hours (i.e., 9-to-5, 8-to-10)
Anywhere, anytime access
The lifeblood of great user experienceA move from lagging to leading indicators.
1Q3 2013 Appcelerator Enterprise Mobile Survey
report their apps fail to meet the needs of end users.1
⅓
Needs for Mobile Success
Optimized payloadsOnline/offline syncElastic scaleSecure access
Great experience across platformsMaximum reuseFlex sourcing of skills
Performance metricsUsage patternsAdoption ratesLifecycle efficacy
IT: Innovation Exchange
New architecture for the new world around mobile, cloud and big data / analytics
Nimble and specialized, fit for purpose
Looser coupling, higher cohesion
Expanded ecosystem = more innovation
New market opportunities
Thank youJEFF HAYNIE@JHAYNIE
JHAYNIE@APPCELERATOR.COM