Post on 05-Dec-2014
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Landing Page
What is a landing page?
Only 1 in 10 marketers feel that their lead generation
campaigns are effective
A landing page allows you to capture a visitor’s information through a lead form.
Why are landing pages important?Landing pages allow you to more effectively
achieve your goal of converting visitors to leads.
Key Techniques For Landing Page Optimization
SYNECORE
Landing Page
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Use a clear title, description, and
layout to convey the value of your offer.
An Image or a Video can convert better
than text.
Remove all distractions, including navigation links,
to keep visitors focused on filling out the form.
Design your forms to capture the information that is most needed to follow up with a lead.
Structure forms so that they are not too long.
Include social share links to encourage your visitors
to share your offer.
http://engage.synecoretech.com/optimizing-landing-pages-ebook
Four Ways to Improve Landing Page Optimization
Social Sharing
Landing pages are important for effective lead generation, but optimizing them doesn’t stop after choosing clear wording and deciding how to
best structure your forms. Once you’ve implemented these four basic principles, you’ll be able to drive more web visitors into leads.
Social Sharing
Get Your Landing Pages SharedInclude social media links on your landing pages to
encourage visitors to spread the word about your offers.
Lead Nurturing
Thank You Page
Tying Landing Pages to Lead NurturingLead nurturing provides a way for you to develop a relationship with your
leads in a timely and effective manner. The two most important characteristics of a good lead nurturing campaign are timing and targeting.
Timing TargetingDon’t wait too long to nurture leads - response
rates decline as the age of a lead increases. Segmenting leads into lead nurturing
campaigns allows you to target your follow-up based on the specific conversion event.
A/B Testing
A/B Testing Your Landing PagesUse A/B testing to test different variations of your landingpage elements and determine which ones result in higher
visitor-to-lead conversion rates.
Optimizing Your Thank-You PageDirect your leads to thank-you pages to provide
calls-to-action for additonal offers.
SYNECORE
Interested in learning how to drive more leads with better landing
pages? Check out this infographic to learn the 4 basic optimization tips!
Follow us on Twitter @Synecoretech
Read our Blog at engage.synecoretech.com
http://www.synecoretech.com
Sources: Synecore: http://bit.ly/1nyzQht
http://krishnainfographics.com/how-to-optimize-landing-page/