America’s multi-dimensionality is increasing in every respect:

• Age: Boomers fastest growing, Gen Y largest

• Race/ethnicity: Gen Y most diverse due in part to immigration

• Religion: stronger presence of variety

• Jobs and income: knowledge economy, flexibility, less security

• Household composition: married couple without kids most common, single persons next

• Regionalized values and behaviors: always there – now better understood through research

Chart source: Carlson, Elwood. 20th Century U.S. Generations, Population Reference Bureau, March 2009

New Boomers

Millennials

Echo Boomers

Generation Y Generation Me

Generation We

Global Generation

Generation Next

Net Generation

Generation 9/11 (subgroup)

Generation Flux (incl some Gen X)

Boomerang Generation

Peter Pan Generation

79M, ¼ of population

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Source: Pew Research Center: Millennials, February 2010

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Source: Pew Research Center: Millennials, February 2010

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Source: 2012 Millennial Impact Report

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Source: 2012 Millennial Impact Report

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Source: 2012 Millennial Impact Report

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