Title Tags and Meta Descriptions

Title tags and meta descriptions are

some of the most basic attributes of a

website or page that matter for SEO.

Every page on a website should have a

unique title tag and meta description.

Let’s define what these page attributes

are, and review some examples of them

in proper use.

Title Tags •  A title tag is the short label inserted inside

the <title> code on a webpage. Title tags are usually at, or near, the top of the code. 

•  You can see a page’s title tag up in the “top” of your web browser.

•  Title tags are generally what search engines display in their listings for a webpage.

•  Every page needs a short, unique, descriptive title tag.

•  Title tags should not be more than 80 characters in length.

•  Do not “keyword stuff” a title tag. It is not a “ranking wishlist”.

Creating Title Tags For Example: You are an accountant based in

Escondido. You are building a 3 page website to

describe your services. The site will have a home/

index page, a contact page, and a page about your

fees. These are the pages and title tags you

should create:

Index  page:  www.escondidocpa.com      Title  tag:  Escondido  CPA  and  Accoun:ng  Professional  –  Your  Name    

Contact  page:  www.escondidocpa.com/contact.html  Title  tag:  Contact  Escondido  CPA  at  760-­‐384-­‐1212  Today  

Fees  page:  www.escondidocpa.com/fees.html  Title  tag:  CPA  Rates  and  Fees  –  Escondido  

*Remember,  )tle  tags  are  what  search  engines  display  in  their  lis)ngs.    

Meta Descriptions •  Meta descriptions are brief 1-2 sentence

descriptions of a web page.

•  They are labeled <meta=”description”> inside your page code, and are usually near the <title> tag at the top of the page/code.

•  Meta descriptions should not be longer than 250 characters.

•  Meta descriptions are typically displayed in search results beneath the link for your page, and should invite users to click on your listing.

•  Every page on a website should have a unique meta description.

Creating Meta Descriptions Ex: Continuing with our Escondido accountant website example, here are some example meta descriptions for each of the 3 pages.

  Index page: www.escondidocpa.com

Meta description: “Professional CPA and Accounting services in Escondido from EscondidoCPA.com. Call today and get a free consultation on tax planning, business accounting, and more.”

Contact page: www.escondidocpa.com/contact.html

Meta description: “Contact EscondidoCPA.com at 760-384-1212 for a FREE consultation for your business or personal taxes. 20+ years experience, licensed CA CPA #18LA8H3.

Rates page: www.escondidocpa.com/rates.html

Meta description: “Competitive rates for professional CPA services in Escondido. Get a quote and a free consultation for your taxes or accounting call 760-384-1212.”

*Remember,  your  meta  descrip)on  must  be  unique.    Think  of  it  like  an  “ad”.  Search  engines  typically  display  snippets  of  meta  descrip)ons  in  their  results.    Invite  the  user  to  click    

For More Info Please check out:

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@ChrisWarden_SE