Show Up & Show Out! How to Market Your Club

District 37

Toastmaster Leadership Institute East

Presented by: Chisa D. Pennix-Brown, MBA Date: June 28, 2014

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Welcome to #TLIEast 2014•Please silence your cell phones

•Feel free to post photos

•Use #TLIEast when posting

•Get out your pens/pencils for notes

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PostPost1.Display in a public place2.Announce or publish3.Put notices in or on 4.Make information available on the Internet

Word of the DayWord of the Day

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Public relations is the practice of managing the spread of information between an individual or an

organization and the public.

 

Public RelationsPublic Relations

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•Billboard for the club •Update monthly•Have members send photos•Have members provide bios•Take headshots of members•Keep contact info current

Website

Include your social media information for additional contact methods

Business Cards List your meeting

days/dates

Address

Website

Phone Number

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Promo MaterialSites:

Zazzle.com

Moo.com

CafePress.com

SpreadShirt.com

VistaPrint.com

TeeSpring.com 7

•Buttons•Postcards•T-shirts•Bags•Bumper Stickers

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Agenda Use your agenda to Post upcoming meetings and important events

List Links, Dates,

Locations & Contact Persons

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•98% of people will open a text msg•Easy form of communication•Schedule texts in advance

Text Campaigns

Services You can Use •SendHub.com •Google Voice

Try it now by Texting VISION to 336-895-1331

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Services You can Use •Mailchimp•Mad Mimi •Constant Contact •A Weber

Newsletters•Highlight new members•Highlight club achievements•Highlight professional achievements •Get members to sign up for roles•In Print and/or Online

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Press Release •Create a list of local media •Newspapers, Radio, Magazines•Find something unique about your club•Use member accomplishments to bolster the club & create “news”•Plan in advance for major events

TIPS•PRLog.com •Create consistent header•Create your “about” footer

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Meetup.com Meetup.com • Find new people interested in public speaking

• Expands your reach

• Expands TM Brand

Tips:Know that this a Paid ServiceKeep TM Branding in mind

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Online PostingOnline PostingUse Online Event Posting Sites

336Events.com Involver.com

AmericanTowns.com Eventbrite.com

Yelp.com Meetup.com

Craigslist.com Eventbee.com

Eventful.com Zevents.com

Upcoming.org EventSetter.com

EventYard.net PRLog.com

Marketing TipUse a Link Shortner to provide additional room for long links

Bit.ly•It stores information •You can create categories •You can easily share the link in •Twitter, Facebook, and Email

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Facebook Facebook Use Technology • Create a Fanpage• Schedule Posts• Join Groups• Post Weekly • Plan you marketing

Clock Schedule Feature

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Please Complete your Surveys!

Please share your Show Up & Show Out!

Moment of the class

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Connect: Info@LadyBizness.com

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