We areAsad

Sakib

To Create a Better Everyday Life for the Many People

Topics cover our

study

• About IKEA, Vision, Mission

• Anti-Branding

• Democratic Design

• IKEA Diamond

• IKEA’s Environmental Policy

We have studied ‘IKEA’

• It is the biggest brand in Furniture Retailing industry• Founded in Sweden in 1943 by then-17-year-old Ingvar

Kamprad.• IKEA owns and operates 373 stores in 47 countries.• The IKEA website contains about 12,000 products• The number of employees 147000 (2014).

About IKEA

IKEA

Innovation Knowledge Experience Accessibility

About IKEA

• Personal Vision for IKEA employees:I, as an employee at IKEA, can make a difference. I am able to help to create something for the benefit of everybody, a better everyday life at home.

• Corporate Vision:A community of professionals, constantly developing the skills necessary to create a better everyday life at home for the many people

IKEA’s Vision

• Personal mission for IKEA’s employees:I will gain the knowledge necessary todevelop myself and my skills so that my work and my life are more meaningful.

• Corporate Mission:To develop the skills of every IKEAemployee, so that they may becomeprofessionals in providing a completerange of home decorating products ofgood form and function at a low price.

IKEA’s Mission

“who’s on the side of the customer?”

IKEA an anti-brand “For the many…”

“Isn’t there room for an anti-brand that stands for low price, high quality and innovation?”

“Isn’t there room for an anti-brand that stands for the benefit of everyone?”

• The idea is used as selling a product at only its product value, no additional charge of brand value. For example, you need to pay an additional tk.30000 for iPhone brand for a mobile costing tk.80000. An non-brand producer may offer the same producct at tk.50000 only.

• The quality should not be excused while anti branding, other wise it would not work.

Anti Branding

• Democratic Design, the concept of giving everyone the same opportunity in life is set out in the following way:

“..everyone who has grown up in Sweden has learnt - either from their Dad, or from society in general - people who are not all that well off should still be given the same opportunities as people who are. It’s hardly surprising that, as a Swedish company, IKEA espouses Swedish values.”

Democratic Design

form

function

qualitysustainability

a low price

Democratic Design in practice

The IKEA Diamond, way to economies of scale

IKEA works ecologically ensuring environmental conservation • not to consume resources at a rate faster than nature can replace

them• not to use unnatural materials and substances• to preserve nature and its inhabitants• to refrain from dumping waste.

Sustainability at IKEA

Thanks……………