Post on 01-Dec-2014
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John RoseSocial Recruitment
Purchasing Society – Career Positioning and Social
Recruitment…To Find and be Found
Who needs Social Recruitment…?
What was/is…You
Resume
Sit back and wait
Who needs Social Recruitment…?
What was/is…ThemPost Open Position
Sit back and wait
Maybe search database
Who needs Social Recruitment…?
The world has changed
…YOU!
Who needs Social Recruitment…?
• Society [business and personal] are demanding changes to the way everything is communicated
• Technology has developed solutions to meet the demands
• Individuals MUST embrace, and learn to maximize, the technology!
Why!
Who needs Social Recruitment…?
Who needs Social Recruitment…?
Why!
Why!
Who needs Social Recruitment…?
You NEED …
To FIND &
be FOUND!
So!...What is Social Recruitment?
Social Recruitment is the name given to a ‘collective’ of techniques used to distribute and collect employment information through the public domain using Web 3.5/4.0 technology…
Sounds wonderful, but what does it really mean – in plain English. Social Recruitment is information created, generated and distributed freely and openly by users for users.
Who needs Social Recruitment…?
Who needs Social Recruitment…?
Social Recruitment is
about…
Connecting, Communicating, Contributing and
Collaborating
Who needs Social Recruitment…?
How!
Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, pictures, video and social bookmarking.
Who needs Social Recruitment…?
Social Recruitment can take many different forms, including:
Technologies include: • Blogs, picture-sharing, vlogs, wall-
postings, email, instant messaging, music-sharing, crowdsourcing, and VoIP, to name a few...
Who needs Social Recruitment…?
Multiple social Recruitment services can be integrated
via social network aggregation platforms –
update one and others are updated at the same time…
Who needs Social Recruitment…?
Social Networking Sites: facilitate online communications, interactive & interlink to allow sharing.
Who needs Social Recruitment…?
Communications!
(Web) Blog: interactive site expressing views/news/opinions and allows visitors to add comments…
Who needs Social Recruitment…?
Communications!
Micro Blogging: Short text version of phone SMS. Limited # of characters, image or video…
Bookmarking (Tagging): user defined informal way of sharing (tagging) pages/sites/content of interest…
Who needs Social Recruitment…?
Collaboration!
Separate personal and professional brandDevelop a consistent image and messageInteract, communicate and update
regularlyMonitor your on-line reputation
Who needs Social Recruitment…?
Establishing your On-Line Brand…
1. Pick a unique consistent ‘brand’ name! a.User, Email, IM, Blog, etc…
2. Use service to check availability of ‘brand’ name
1.Namechk.com and/or Knowem.com
3. Pick a password with a minimum of 8 characters
a.1#, 1Cap, 6 others
Who needs Social Recruitment…?
How to develop your brand…
4. Create a ‘BIO’ of yourself – 3 or 4 sentences that paint a picture of yourself, written in 3rd person.
Check out: www.Brand-Yourself.com
Who needs Social Recruitment…?
How to develop your brand…
On-Line Reputation Management (ORM) is important to ensure nothing goes astray with your ‘brand’. This is a 3-Step process:
1. Monitor – keep track of public perception2. Evaluate – review and decide the risk3. Act – Comment, challenge or simply ignore
Who needs Social Recruitment…?
Monitor your On Line brand…
1. Complete a profile 100%2. Interact with people on - 3. Target who you want to connect with…4. Make sure you state your goal…5. Update your status regularly6. Send personalized updates…7. Pay it back – others will help those that
help others
Who needs Social Recruitment…?
Professional On-Line Presence…
Who needs Social Recruitment…?
Create & Use a
professional email address…
Who needs Social Recruitment…?
1. Create & Use Google Acct…
3. Create a Web Site and/or Blog…
2 . Create & Use LinkedIn Acct…
4. Share and contribute
Who needs Social Recruitment…?
Summary…
1. Embrace and Learn
2. Use a consistent professional ‘brand’
3. Blog, Tweet, Update, Contribute regularly
4. Manage your time and presence equally
Who needs Social Recruitment…?
Before Any Questions…
I’ve heard it said that “An amateur will practice until they get it right.
A professional will practice until they can’t get it wrong.”
Success = Opportunity + Preparation