Adam Proehl

Managing Partner

NordicClick Interactive

Tools to Enhance Your Web Analytics

Cool Tools to Get More ut of Analytics

How you Can Use Them

Today’s Topics

Free

Browser Plug-Ins

Paid (Low Cost)

Types of Tools

Free Tools

http://bit.ly/7dJR

Getting to all the tools

/7dJR

Promotions & campaigns – track everything

Google Analytics URL Builder:

/7dJR

ShareThis

• Metrics & Reporting• Integrates with Google Analytics

& Omniture• Works well with email campaigns

Price: Free

/ckKRrj

Twitalyzer- Easy integration with

Google Analytics

- Scored analysis of any Twitter profile.

- Free & pro edition

- from Web Analytics Demystified

Twitter users

/YiALR

Login, write new queries, and pull saved ones directly from Excel

http://excellentanalytics.com/

Excellent Analytics (Excel Plug-in)

/IgZMN

Snip-n-Tag (Firefox Add On)- Shorten URL(bit.ly, ow.ly, etc)

- Make it trackable in GoogleAnalytics

-All in one interface from a Firefox sidebar

/bH9tYH

Bit.ly Site

Tweet frommultiple accounts,shorten URL’s ,andget basic clickstatsfrom a browserbased interface.

*benchmarks only against other bit.lyURL’s.

http://bit.ly

Outbound Link Tracking- Google Analytics

Manually track pageviews on outbound links (i.e. Facebook fan page).

<a href="http://www.example.com" onClick="javascript: pageTracker._trackPageview('/outgoing/example.com');">

http://bit.ly/2SF3H5 /ox5yI

Browser Add Ons

Enhances features and makes you more efficient:

• Adds raw number of conversions of each goal to the Goal Conversion tab on most reports.

• Greater efficiencies with Google Website Optimizer

• Enhances Entrance and Segmented Content Detail Reports

• Adds new segments to the Dimension drop-down list, including source/medium, transactions, affiliation, search terms, search categories, and more.

ROI Revolution

/aP71H

Add business data notes to a profile

GA Business Notes

/9U9kzG

Easily copy goals between profiles

Goal Copy Extension

/uQH2C

GA? (Firefox Add on)Make sure pages you’re on are properly tagged with Google Analytics.

http://bit.ly/2iprTo /acWjkQ

Better Google Anaytics (Firefox Add on)Normal View (no add on)

With add on

http://bit.ly/3O0Kd5 /aGxUw6

Enhanced Google Analytics (Firefox Add on)

Detects unusual spikes in referring and keyword traffic

/awhnEs

Keyword Ranking Tool

• Find out where you rank on keywords that are driving traffic to your site.

• Google, Bing, Yahoo

Rank Checker (Firefox Plugin)

/eXzE0

Browser Add Ons

My Google Analytics

At a Glance Data

/d4xE98

Analytics Helper

/66czND

Quickly displays your site visit count in near realtime without logging in.

Google Analytics - Today visit count

/bbCFj0

• On the spot data

• Great for meetings

• Price - $0 - $7

Analytics Apps - Mobile

Paid Tools

Site Scan GA from Epik One

Run a complete scan of all your website pages to check for GA code issues.

/635nI

W.A.S.P (Web Analytics Solution Profiler)

De-Bug tagging issues on your pages

Covers over 120 tools including:

• Google Analytics• Omniture Site

Catalyst• Coremetrics• WebTrends• Many more

/bPx3pC

- Heatmapping

- Clicks by segment

- “Hidden Links”

- Extremely Visual

- Supplement, not replacement

- Site overlay on steroids

Price: Starting at $9/mo

Crazy Egg

www.crazyegg.com

Advanced Analytics Tools

- Session recording

- Form Analytics

- Heatmapping

Cost: From $99/mo

www.clicktale.com

Click Tale

www.clicktale.com

Shuffle Point

www.shufflepoint.com

Automatically update:

• Excel

• PowerPoint

• Google Gadgets

Key Takeaways

• Lot’s of great tools (free and paid)

• Browser Add on’s can really enhance your analytics

Resources6 Tools Every Google Analytics User Should Have

http://bit.ly/XW2z

12 Useful Tools for Google Analytics Administration

http://bit.ly/9KOJ1e

Google Chrome Extensions (Google Analytics)

http://bit.ly/9MTJlf

Firefox Extensions (Google Analytics)

http://bit.ly/dyKOwu

Thank You

Adam Proehl

adam@nordicclick.com

Twitter: @adamproehl