Post on 05-Dec-2014
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TOP 10SEDUCTIVE ENERGY NUDGES
AS PART OF THE SEDUCTION PROJECT. BY HIVOS.
WWW.SEDUCTIONPROJECT.NL
1. PRE-PAY FOR YOUR ELEKTRICITY
RORY SUTHERLAND - VICE-CHAIRMAN OGILVY UK
www.youtube.com/watch?v=C34N9MnPeeM
Watch Rory’s video message on
the power of seduction.
2. MAKE IT FUN TO TURN OF
LIGHTS BY SHOOTING THEM.THE LIGHT GUN, DEVELOPED FOR HIVOS BY HKU MASHLAB
Watch video’s,
playtests, proto-
types and sketches
mashlab.hku.nl
3. SHOW LIFETIME-ENERGYCOSTS
ON PRICETAGS. WASHING MACHINE EXPERIMENT - SEDUCTION PROJECT, BY HIVOS
www.seductionproject.nl
4. DISPLAY A VIRTUAL GARDEN
IN HOUSEHOLDS THAT BLOSSOMS WHEN THEY SAVE ENERGY.
VIRTUAL GARDEN - DEVELOPED FOR HIVOS BY HKU MASHLAB
mashlab.hku.nl
5. MAKE STAIRS THE DEFAULT CHOICE BY GUIDING PEOPLE
WITH SIMPLE STICKERS. TAPE VS. LIFT - SEDUCTION PROJECT, BY HIVOS
www.hivos.nl/seductionproject/Trap-erin-laat-de-lift
Watch ourexperiment
6.URBAN GARDENING:
GROW YOUR OWN FOOD IN UNUSED CITY SPACE.
BAS RÖMGENS - ARCHITECT AT VENHOEVEN CS
7. MAKE IT A COOL THING
TO DRIVE SLOWLY: “REAL GANGSTERS DON’T HURRY”.
CLUB VAN 90 - MATTHIJS LIEVAART
www.clubvan90.org
Make it visible and
sharable: order the
bumper sticker here
8. INCLUDE A COMPARISON
WITH AVERAGE AND SIMILAR HOUSEHOLDS ON ENERGYBILLS.
BEHAVIORAL INSIGHTS TEAM - BRITISH GOVERNMENT
Cameron is a nudge fan
www.cabinetoffice.gov.uk/resource-library/behaviour-change-and-energy-use
9.SOLVE TWO PROBLEMS
AT ONCE: DRIVE ELECTRIC. PARK FOR FREE.
INSPIRED BY MUNICIPALITY OF AMSTERDAM AND CAR2GO
www.plugnparty.nl
And have a party at the
charging spot
10.MAKE YOUR BAR SUSTAINABLE,
GET A YOUNG AND PRETTY CROWD.METTE & IKENNA - STRAWBERRY EARTH
www.strawberryearth.com
“Don’t just be green, be awesome”