Post on 02-Nov-2014
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Halloween Spending
TOP 10 TRENDS IN
2014
Shoppers will
spend $2.8 billion
on Halloween costumes
in 2014
$1.4 billion spent on adult costumes
$1.1 billion
spent on children’s costumes
162 million people are expected to celebrate
Halloween in 2014, versus 158 million in 2013
Overall, $7.4 billion is
projected to be spent on Halloween products in 2014
16% of people will turn to pop culture for
costume inspiration
A quarter of shoppers
say they’ll head to grocery stores for their Halloween purchases
Half of all shoppers plan to buy their Halloween items at discount stores
1/3 of people start their
Halloween shopping before October
20% to make - not buy -
costumes
8% to not hand out candy this year
The economic impact will cause… 1 in 5 shoppers say Halloween
spending will be impacted by the
economy
The average
young adult
(18-24) will
spend $87 on
Halloween activities,
versus $78
last year
78% of 18-24 year olds will dress in costume in 2014,
versus 73% last year
21% of 18-24 year olds will use Pinterest
for costume inspiration, versus 11% of average
adults
23 million people will dress their pets in costumes
33 million people will get
into the Halloween spirit by visiting a
haunted house
54 million people will throw or attend Halloween parties
nrf.com/halloween NRF’s 2014 Halloween Consumer Spending Survey was
designed to gauge consumer behavior and shopping trends related to Halloween spending. The survey was conducted for
NRF by Prosper Insights & Analytics. The poll of 6,332 consumers was conducted September 2-8, 2014. The
consumer poll has a margin of error of plus or minus 1.3 percentage points.