Top 5 Ways SEO & Social Media Can Work Together To Be Insanely Successful by Purna Virji

transcript

Ways SEO & Social

Can Work Together to

Make Each Other

Insanely Successful5@PurnaVirji

• Senior Marketing Manager at Stroll

• Proud Mom

• Columnist at Search Engine Watch

• Speaker at SMX, Affiliate Summit, eTail &

@PurnaVirji

• Leveraging relationships & building synergies

@PurnaVirji

• Great tactics for outreach & promotion

• Content creation & marketing tips

• Brand & reputation management

• Goal tracking & effective communication

Promoted Posts to Scale

Outreach & Link Building

“Traditional link building can be

made drastically more effective by

tying in some strategic paid

promotions.”

@PurnaVirji

http://bit.ly/17TxGF6

@PurnaVirji

• Be prepared for trial & error

• Let the community manager &

SEO team work together, with

advice from PPC teams

• Make sure your content is

really good

• Ensure the CM responds to all

comments

@PurnaVirji

More Effective

Content Creation

“A joint brainstorming session based

on solid analytics can help ensure a

steady stream of killer content that

works for you every time.”

@PurnaVirji

Image Source: www.semwisdom.com

@PurnaVirji

• SEO monthly plan

• Content for Most Effective Link

Building

• Content for Most Engagement

• Target demo data

• Key topics by demo

@PurnaVirji

• Do more of what works

• Spend Budget more effectively

• More effective planning

@PurnaVirji

Community Manager

@PurnaVirji

Engaging Influencers

“Encourage the social media team

to build strong relationships with

influencers to help with link

building.”

@PurnaVirji

Image Source: www.richardrbecker.com

@PurnaVirji

http://www.forbes.com/sites/haydnshaughnessy/2012/01/25/who-are-the-top-50-social-media-power-influencers/

@PurnaVirji

Community Manager Influencers Audience

6 months

@PurnaVirji

Brand Awareness and

Reputation Management

“How your community manager can

help to build the brand to help SEO

efforts.”

@PurnaVirji

• Lesser known brands=harder outreach

• Social helps build brand awareness

Share valuable & interesting content

Reputation for excellence

Showcase personality

Provide value to stand out

• SEOs can:

Prove legitimacy of brand

Leverage a strong community

Increase outreach success

@PurnaVirji

• Negative reviews = Hurt SERPs

• Monitor social media to nip things in the bud

Sprout Social

Trackur

Hootsuite

Social Mention

• Frontline defense for customer service

Design damage control strategy

Act quickly and swiftly

Take personal interest & follow up

Avoid escalation to sites like ripoffreportImage Source: wardsix.blogspot.com

@PurnaVirji

Image Source: socialfresh.com

Image Source: shopify.com

@PurnaVirji

• CM = your connection to the customers.

Helpful for unique content

Use testimonials for CRO efforts

Also help with clout on social media

• Be creative

Contests – e.g. Best product use

Video testimonials

Success stories

• Consider surveys or polls to help shape strategy.

@PurnaVirji

Image Source: www.business2community.com

Goal Tracking &

Communication Schedules

“How to most effectively manage the

teams on a day to day basis to

optimize synergies and how to set

and track success metrics.”

@PurnaVirji

• Daily: Stand-up meetings

• Weekly check-ins:

Review content calendar

Targeting for upcoming posts

Progress checks

Performance of KPIs

Strategy tweaks

• Monthly brainstorming sessions:

Influencers to target

Outreach content

Future direction

@PurnaVirji

Image Source: www.usm.maine.edu

• Specific & Measurable Goals

• Applicable for both teams

• Defined sets of KPIs:

Orders- Source “Buckets”

Links Acquired – Result of

outreach

Interactions- Reach,

shares and comments

@PurnaVirji

Image Source: www.troll.me

@PurnaVirji

Say Hello or Ask Questions Anytime:

http://www.linkedin.com/in/purnavirji

https://twitter.com/purnavirji

Top 5 Ways SEO & Social Media Can Work Together To Be Insanely Successful by Purna Virji

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