Top 8 Reasons Buyers Choose New Construction

Insights for builders

1Affordability.

37% of first-time buyers and 32% of repeat buyers cite affordability as their top reason for

choosing new construction.

2Desirable location.

Location is key: 34% of repeat buyers and 28% of first-time buyers want to live in their preferred

neighborhood with a good work commute.

3Newness.

36% of repeat buyers and 26% of first-time buyers chose new construction for new

or never-used features.

4Appealing features.

29% of both first-time and repeat buyers value features like floor plans, square footage and types

of materials.

5Customizability.

A top attraction for first-time buyers (29%) and repeat buyers (27%) is the ability to make the new

home reflect their style.

6Floor plan options.

Choices are important to new construction buyers: 27% of repeat buyers and 22% of

first-time buyers want a selection of floor plans.

7Free builder upgrades.

27% of first-time buyers and 21% of repeat buyers jump at your free upgrades.

8Builder reputation.

Reviews matter: 24% of first-time buyers and 23% of repeat buyers consider your reputation when

choosing new construction.

Check out the Zillow Group Report on Consumer Housing Trends for more new construction buyer insights.

Read the report