TOP SHOP DIGITAL

MARKETING CAMPAIGN

YEWANDE ADIGUN

THE COMPANY• FOUNDED IN 1964

•HAS OVER 400 STORES IN 37+ COUNTRIES

OBJECTIVE

• There are currently only 4 physical Topshop locations in the US.

• How will the company estimate where opening more stores will be profitable?

TARGET AUDIENCE

•FEMALES

•AGES 17-27

HOW DO WE ACCOMPLISH THIS?

•SOCIAL MEDIA & ADVERTISING

•CONTESTS WITH INCENTIVES

•CELEBRITIES

USE SOCIAL MEDIA TO BUILD RELATIONSHIPS

While Also using it to further sell your brand to the public

ONLINE STYLING CONTEST

•12 MONTH LONG CONTEST

•10 WINNERS A MONTH.

PUBLIC FIGURES

BUDGET

• DIGITAL CAMPAIGNS AREN’T CHEAP.

• THE BUDGET FOR THE ENTIRE 12 MONTH CAMPAIGN WOULD ESTIMATE TO ABOUT 550 THOUSAND DOLLARS.

• HOWEVER ITS WORTH IT.

Sales

Social Media PPC Contest Fees other advertising

CONCLUSIONThe foundations already established. It just needs to be built upon.