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Communications on a Shoestring

Conference

27 June, 2012, London

#shoestringcomms

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Top Tips: Building campaigns around calendar hooks

How to get attention while saving time, effort and money!

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1. Joined Up Thinking

One story, thousands of views…

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2. Video Embeds Everywhere!

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3. Add a Bonus

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4. Don’t Overload…

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5. …But DO Use Celeb Support

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6. Track Different Channels

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• Valentine’s Day Poll: does your dog send a card? (Facebook)

• Quick results, fun topic

• PR sent out by Charity Greetings

7. Corporate Partners Can Help

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8. Use New Features

(Doesn’t always have to be a calendar hook, either…!)

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Alex Goldsteinalex.goldstein@dogstrust.org.uk 020 7833 7706

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Questions? Contact Us!THANK YOU

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