Post on 20-Jun-2015
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Top trends in the application world
Who we are
Rob WeberVP Business Dev
Ryan WeberVP Corporate Strategy
Founded
How?
FREE
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App market size & growth
MobileSocial
Desktop
Browser
Mobile Apps
iPhone 91% Consumer Usage for smart phones
AppStore over 100,000 apps
Source: http://brainstormtech.blogs.fortune.cnn.com/2009/03/26/iphone-app-store-30000-apps-but-slowing/
65,000 in July/09
Over 100,000 11/4/09
Only 5% have over 100,000 Active Users
Source: http://mashable.com/2009/06/25/iphone-apps-admob/
iPhone moved over 2 billion apps, now avg 6.7 million a day
App downloads 75-89% Free vs Paid
Over $13 billion mobile app spending by 2012
Games, Books, Entertainment TOP iPhone Apps by Category
Loyalty by Application Category: News, Reference, Weather, Health & Fitness
Social Apps
Dependent on strength of social network
Social app revenue sources
Advertising on Social Networks
Performance Brand Virtual Currency
Size $500M to $600M $400M to $500M $500M to $800MPlayers Social Networks:
Facebook Self-ServiceFox Audience Network
Network Optimizers:Ex: Rubicon
Social Ad Networks:Ex: RockYou, AdParlor
Facebook Fan Pages
Twitter Accounts
ZyngaPlayfishPlaydom
Growth Projection $1.3B (US 2010)$1.4B (US 2011)
$1B (US 2010)$$1.5B (US 2011)$2.4B (US 2013)
Top apps – 8 of 10 Games
Source: http://statistics.allfacebook.com/applications/leaderboard/
Browser Apps
2008 Browser app revenue = $1.75B
$18,016 $20,000 $30,000 $40,000
$50,000
$350,000
$403,920
$838,200
2008 Ad-Supported Installation Revenue (000)
W3i
Xacti
Conduit
Zango
Miva Direct
Ask.com
Yahoo
Desktop Apps
Retail software sales continue to decline
Quarter-Over-Previous Year Quarter by Software Category at Retail, Q2 2009
146,668
38,819
36,509
20,777
15,912
6,443
6,331
5,900
3,702
3,012 2,239 1,985716
January 2009 Market Visitors
Games
Aggregator
Business
Social Networks
Utilities
Screensavers
Audio
Video
Design
Education
Wallpapers
Internet
Home
2.2%
2.0%
50.7%
7.2%
5.5%
0.2%
2.2%
12.6%
0.8%
0.7%
1.3%
1.0%
13.4%
Category Visitors %
Desktop app volume by Category
Other trends
The Cloud
Easier development, more portability
AJAXMash-Ups
Open Source
Open Standards
API’s
Line between desktop and mobile is becoming blurred
“The Pew Internet & American Life Project released a report claiming that mobile devices will be the primary access point to the Internet by 2020.
What do you think?
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