Topher kohan-aima2011

transcript

SEO Web Development and You!Topher Kohan – SEO Coordinator CNNJanuary 2011 AiMA

All Good SEO is Dependent on 3 Things

The Search Engines Must be Able to:

Understand

XML Sitemaps Will Set you Free!

Google Webmaster Sitemap help

http://www.sitemaps.org/

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=156184

Sitemap.org

Google Webmaster Tools Are Your Friendhttps://www.google.com/webmasters/tools/

XML Sitemaps and GWMT Again for the Win!

Don’t Make the Spiders Think!

JavaScriptCSS

Get the Code Off the Page!

Understand

Content With Out Context is Not Content

Understand

Include the Tags the Search Engines Love

Title Tag

Meta Description

Canonical Tag

H1 tag

Alt Attributes

Anchor Text

Big 3: Other 3:

Title Tag

<head> <title>Example Title</title></head>

Less than 70 characters

Primary Keyword - Secondary Keyword | Brand Name

The single most important on-page SEO element, after your content

Meta Description<head> <meta name="description" content="This is an example of a meta description. This will often show up in search results."></head>

Roughly 155 Characters

Meta description tags, not as important to search engines they are extremely important to gain user click-through from search

engine result pages.

Canonical Tag

http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html

Google Canonical tag Announcement

SEOMoz Review

http://www.seomoz.org/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps

Poor Man 301

The Other 3H1

Alt Attributes

Anchor Text

What is the Most Important Info on the Page

What is that Image About?

What Does that Link Point to?

Questions?

19Thanks All

Topher KohanSEO Coordinator:

CNNCNNMoneyCNN

InternationaliReport

Email: Topher.Kohan@turner.comTwitter: TopherATLHost: Tech Torture with TopherFavorite Color: BlueFavorite Movie: Star WarsBeer Blogger @ Eatocracy.com

Topher kohan-aima2011

Technology