Post on 24-May-2015
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Your Online Recruitment Partner
UK – Local & National
International – 139 Countries
Experienced & Graduate Recruitment
Total number of views
35,610
Average over 1.7 million
applications per month
Over 5.7 million visits
2.9 million unique
jobseekers per month
Totaljobs.com snap shot
The largest audience &
most visited UK commercial recruitment
website
Over 84,000 jobs per month
Data sources: Hitwise, CommScore, Web Trends 7 & ABCe
No.1 market share
position for 60% 2009 &
2010
Comscore
January 2011 Stats
Visits Unique UsersRegistered Candidates in
CV database Applications
7.1 Mil(+36% year on year)
3.7 Mil(+32% year on year)
96k(+63% year on year)
2 Mil(+32% year on year)
SCOTLAND +44% share growth Two horse race: TJ and S1 Reed and Jobsite: -33% and -48% vs TJ
respectively
WALES +52% growth +28% vs Reed; +58% vs Jobsite The national site of Wales!
NORTH EAST +49% share growth +16% vs Reed; +55% vs Jobsite Double the size of JobsNorthEast
NORTH WEST +52% share growth +16% vs Reed; +58% vs Jobsite 5 times the size of TheJobsMine
YORKSHIRE +34% share growth +13% vs Reed; +16% vs Jobsite Can’t find the local boards on Hitwise
WEST MIDLANDS +33% share growth +14% vs Reed; +42% vs Jobsite The dominant player in the West Midlands
EAST MIDLANDS +44% share growth +14% vs Reed Two horse race: TJ and Jobsite
EAST ANGLIA +24% share growth +28% vs Jobsite Head to head with Reed
SOUTH WEST +27% share growth Our closest battleground TJ, Reed and Jobsite all within 15%
• Totaljobs.com is the only site to audit quarterly
• Totaljobs.com was the first site to audit applications
• Monster’s last ABCe audit – Jan 2007
• Jobsite’s last ABCe audit – Jan 2008
• Reed’s last ABCe Audit – Jan 2010
1st October – 31st October 2010Unique Users: 2,990,742
Visits: 5,727,889Applications: 1,143,882
ABCe
Totaljobs ‘Average’ candidate
• 43% have degree, professional qualification or higher degree
• 78% are between 21 – 49 yrs
• 57:43 female: male
• 23 % of Totaljobs users use Totaljobs several times a day
• Further 57 % use Totaljobs several times a week
• 92% UK based
• Totaljobs.com has a diverse audience reflecting the UK population
Candidate Survey
5% = 96,364
7% = 134,909
5% = 96,364
14% = 269,819
4% = 77,091
16% = 308,365
21% = 404,7295% = 96,364
3% = 57,818
1% = 19,273
11% = 212,001
Where are totaljobs candidates located?
Candidate Survey
How we attract jobseekersFor the past three years Totaljobs.com has attracted more jobseekers than any other UK recruitment website (Hitwise).
We attract over 2.9 million active online jobseekers, who generate over 1.6 million applicationsevery month.
We have a variety of marketing techniques, including:
1. Omnipresence on UK search engines, particularly Google, to attract people actively looking for a job. Totaljobs.com is Google’s biggest spending UK recruitment company
2. Advertising on thousands of UK websites; on average Totaljobs.com banners are shown 14m times monthly. Examples are shown below.
3. A substantial email programme, through which we contact our registered candidates weekly with everything from jobs, topical news and career advice. This is in addition to our Jobs by Email and Instant Job Match services.
4. Above the line campaigns, including radio and poster campaigns.
1st natural position on page one
1st paid listing on page one
SEO & SEM
Only UK IP addresses are shown our advertisements
We use over 20 UK paid for search engines, all new web pages are search engine optimised
E-mail programme
Jobs by email Newsletters Industry emails
Print & B2B online
TV & Radio Campaign
We’ve launched our first national TV & Radio campaign.
TV: Across ITV, Channel 4, Channel 5 and several satellite channels reaching 81% population.
Duration: 1 Month
Radio: Regional focus on South East, London, North West and Midlands. London stations incl: Capital, KISS, Magic, XFM, LBC & Absolute Radio
Duration: 3 Months
So far ;- 32% increase YOY in Unique Users & Applications - 63% increase YOY in CV Registrations
Investment
Totaljobs.com is continually investing in the site to ensure that it is updated and developed. Some recent developments include:
Google maps that show where relevant jobs are located
Real time job reporting via the back office to help customers keep up to date with job usage and applications
Grad Zone
Over 500,000 active
registered graduates
Just short of 1 MillionApplications over last
6 months Over 3.5 Million
Visits over last 6 months
International – The Network
A formal alliance of 49 leading recruitment websites dedicated to online recruitment in over 136 countries..
The Network enables recruiters who have a Global recruitment need to fill a wide range of job roles across different industry sectors
worldwide.
2010: Final developments and external partnerships
2009: 36 partners – 119 countries
2008: 34 partners – 70 countries
2007: new logo 29 partners – 64 countries
2005: 15 partners – 37 countries
2004: 11 partners – 31 countries
2003: 9 partners – 25 countries
2002: Creation of The Network – 6 partners – 18 countries
International – The Network
The Network - Europe
9.100.000 CV’s
30 countries
Over 700.000 jobs
12.300.000 registered users
Top player in each market
International – The Network
International – The Network
Your Complete Online Solution
Products
Products
Jobs Standard Job Featured Job
Premium Job
• Branded by individual company
• URL linked to feed into your database
• Or applicant manager to create a database in the back office of TJ
• Screening questions
• Linked to profile
• Feed/job posting services
• Creative services
Proactive Marketing
Targeted e-mailTargeted to specific audience based on location, sector, salary, education and keywords. Generates high volume quality applications
KeyshotSingle job targeted to specific audience based on location, sector, salary, education and keywords. Delivered to 500 most recently registered candidates
Products
BrandingCorporate Profile
Products
Banners & Buttons
Branding
Buttons an banners to increase click through to your job postings and increase employer branding on the site. Banners can include any of the following features:
• Expandable• Video• Skyscraper• Sector
• Keyword• Behavioural
targeting• Homepage• JBE
CV Database
• Search 2.3m CVs
• Candidate by e-mail
• Contact direct from the site
• Forward CV to others in the company
Account Management and support
• To fully understand your needs
• Ensure that the package matches the requirement
• To provide full training and ongoing support. Agreed SLA`s and training programme
• Dedicated Account Manager
• To integrate, understand and advise on any third party technology partners
• To demonstrate a clear ROI
• To build a long term relationship
Moving Forward
Open discussion
• Basic Job Posting Package
• Branding Package
• Branding & Targeted Package
Thank-you for meeting with Totaljobs.com
David MuscatSenior Executivedavid.muscat@totaljobs.com
Office Rathbone Place (London)Direct 0207 572 4043Mobile 0752 850 0677Fax 0207 572 4201