Post on 14-Apr-2017
transcript
@dastillman
Is Design Too Important To Leave To Designers?October 8, 2015
Daniel Stillman
@dastillman
no.
@dastillman
maybe?
@dastillman
ok…it’s complicated.
@dastillman
also: is business too important to leave to business people?
@dastillman
probably.
@dastillman
@dastillman
@dastillman
@dastillman
@dastillman
@dastillman
so we’ve still got some work to do...
@dastillman
hi, I’m daniel.
Things I’ve made:
Gothamsmith.comTheDesignGym.com
@dastillman
@dastillman
hi, I’m daniel.
Things I’ve made:
Gothamsmith.comTheDesignGym.com
@dastillman
Origami...
@dastillman
Origami...
@dastillman
Let’s make some paper airplane instructions…
@dastillman
What did you make?
@dastillman
How did you choose What to make?
@dastillman
How did you communicate your design?
@dastillman
Who is it for?
@dastillman
The What The How
@dastillman
What How Wall What?
@dastillman
“What” is What design is good at.
@dastillman
“Who”, “How” and “Why”belong to everyone.
@dastillman
The Sausage Problem
@dastillman
What How Wall What?
@dastillman
What How Wall What?
Why?
@dastillman
What How Wall What?
Why?
DESIGN IS HAPPENING
@dastillman
Sausage solutions:Shared Language Iterative DialogueShared meaning of “Good”
@dastillman
Non-designers are embracing design
@dastillman
The Voices:
The Voice of ExperienceThe Voice of IntentThe Voice of Design
@dastillman
VOI
VODVOE
@dastillman
VOE
VODVOI
@dastillman
VOD
VOEVOI
@dastillman
VOI
VODVOE
@dastillman
VOI
VOD
VOE
@dastillman
VOI
VOD
VOE
@dastillman
A solution: Total Responsibility
@dastillman
@dastillman
“how and what we make…is in fact a question of ethics. We have an unlimited responsibility for the Total...
One part of this responsibility is the quality of the products and how many years the product will maintain it’s durability….
To make a high quality product is a way to pay respect and responsibility to the customer and the user of the product.
@dastillman
DESIGN IS TOTAL
What How Wall WhatWhy Who
RESPONSIBILITY IS TOTAL
DESIGN IS TOTAL
@dastillman
The Material Question
@dastillman
@dastillman
Richard Buchanan postulated Four Orders of Design
(not a hierarchy, just a taxonomy)
@dastillman
1. POSTERS
Symbolic and visual
2. TOASTERS
Material and direct
3. INTERACTIONS
4D Products and services
4. ECOSYSTEMS
Systems of products, services and organizations
@dastillman
@dastillman
Design Thinking VS. Design Doing
http://bit.ly/D4DAIGA
@dastillman
www.kellyschalow.com/d4d
@dastillman
“What also came out of [the Design for Delight journey] was a realization of the craft of design itself, not just about design thinking that’s for everyone, but the craft of design doing, which is for a select few called designers, and all of a sudden, the understanding of that skill set and how necessary that was going to be for the success of our company was realized.”
http://bit.ly/D4DAIGA
@dastillman
Tools change the game
@dastillman
As materials change, relevant skills change
Design happens along a continuum
Design is a shared voice
Total Responsibility for the Total
VOI
VODVOE
@dastillman
Four Models for the Future of co-Design:
Designer as MidwifeDesigner as FacilitatorDesigner as OptimistDesigner as Realist
@dastillman
Towards a 5th order of DesignDesign as Iterative, Co-creative, Evolutionary Transformation
@dastillman
Thanks!