Blogging ActivismTots100 Survey into Parent Bloggers and Good Causes

SURVEY RESPONDENTSIntroduction

Age of Respondents

30s

20s

40s

Location of Respondents

South East

North West

South West

Midlands

Scotland/NI

East

INTERESTS What causes do parent bloggers care about and what do they do about it?

An Active Community?

90% of bloggers are OFFLINE activists

70% of bloggers are also ONLINE activists

90% of bloggers believe online action MAKES A DIFFERENCE

“I want to teach my children that small voices, when added together, can and do change the world.”

Tots100 blogger

What causes do bloggers support?

Children

Disaster

Mental Health

Animals

0 20 40 60 80 100 120

Which online activities do bloggers take part in?

Read about it

Tweeted about it

Signed a petition

Donated online

Joined an online group

Blogged about it

None of these

0 10 20 30 40 50 60 70 80 90

Which offline activities have you taken part in?

Bought charity products

Donated money

Signed Petitions

Volunteered

Attended a rally/event

0 10 20 30 40 50 60 70 80

Does online activism make a difference?

Yes

No

Maybe

Key Findings

• Bloggers are more likely to be involved in online activism than offline activism

• Bloggers are most likely to support children’s charities and emergency disaster relief

• 40% of bloggers have written posts about a charity or good cause in the past 12 months

• 70% of bloggers have donated to a charity or good cause online in the past 12 months

THE TOTS100What is the Tots100 index?

www.tots100.co.uk

Tots100

• Detailed profiles of 1,000 parenting blogs

• Search directory to create custom contact lists

• Contact bloggers who opt-in to our PR message service

Tots100 Insights

• Research into the highly influential UK parent blogging community

• Annual Tots100 Parent Blogging Benchmark Survey

• Custom research in partnership with sponsors