Post on 30-Nov-2014
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PRESENTATION ON
TOURISM IN INDIA
PREPARED BY: NITIKA VOHRA DIVYA SOMANI
MEANING: Travel for recreational, leisure or business
purposes. Involves temporary, short term movement of
people- to destination place from their residence.
INTRODUCTION
India ranked among the top 10 tourist destinations of the world.
Large no. of domestic & foreign tourists visit every year.
- more than 17.9 million annual foreign tourists & 740million domestic tourism visits.Uttar Pradesh, Rajasthan, Gujarat & Kerala are
top tourist places in India.
TOURISM IN INDIA
2nd highest foreign exchange earner for India. Contributes around 5.9% of country’s GDP.Good source of employment - around 41.8
million people are employed.Online tourism getting famous- accounted a
turnover of over 800 million.
ROLE OF TOURISM
HISTORY TOURISM
ADVENTURE TOURISM
MEDICAL TOURISM
ECO TOURISM
TYPES OF TOURISM
CULTURAL TOURISM
RURAL TOURISM
PILGRIMAGE TOURISM
BEACH TOURISM
More disposable income in the hands of middle class.
Concept of holiday is gaining popularity.Aggressive advertising campaigns like
‘Incredible India’ by tourism ministry of India.Easily accesable tourist packages by tourist
companies.
FACTORS CONTRIBUTING TO TOURISM
TAJ MAHAL – AGRA.MOUNTAINS IN HIMALAYA.BANK OF RIVER GANGA – VARANASI.JAISALMER – IN RAJASTHAN.PALOLEM – IN GOA.GOLDEN TEMPLE – AMRITSAR.AJANTA CAVES – MAHARASHTRA.
TOURIST ATTRACTIONS IN INDIA
Generation of income & employment opportunities.
Source of foreign exchange earnings.
Preservation of national heritage & environment.
Development of infrastructure.
Inter regional interaction.
BENEFITS FROM TOURISM
Improper communication system to interior & remote places.
Economical exploitation of tourists.
Pollution problem.
Poor hygienic conditions
Security problems.
PROBLEMS RELATED TO TOURISM
In 2002, Govt. announced a New Tourist Policy of 7S mantras:-
Swaagat (Welcome) Soochanaa (Information) Suvidha (Facilitation) Suraksha (Security) Sahyog (Co-operation) Sanrachnaa (Infrastructure) Safaai (Cleanliness)
INITIATIVES TAKEN BY GOVT. TO PROMOTE THE INDUSTRY
INCREDIBLE INDIA – Under this program, the govt. creates, promotes India through various integrated marketing programs.
ATITHI DEVO BHAVA – Under this program, the govt. creates awareness among Indian people who come in contact with the tourists.
Various infrastructure building initiatives.
Expected to grow by 8.2% by 2019.To be 2nd largest employer in the world.To become the 5th fastest growing business
travel destination.
FUTURE PROSPESTS
Very immense effect.Sectors like horticulture, poultry, handicraft &
construction-benefitted immensly.Provide indirect employment to million of people
through linkages with other sectors.
IMPACT ON OTHER SECTORS