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7/30/2019 Tourism New Syllabus
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CURRICULUM
B.Sc. (Tourism Management)
Semester-I
UNIVERSITY INSTITUTE OF HOTEL MANAGEMENT AND TOURISM
(UIHMT)
PANJAB UNIVERSITY, CHANDIGARH
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
FIRST SEMESTER
Course structure for B.Sc. (Tourism Management) Semester - I
Course Code Course Title InternalAssessment
ExternalAssessment
Total
BTM-11 Basics of Tourism 30 70 100
BTM-12 Geography for Tourism 30 70 100
BTM-13 Indian Society and Culture 30 70 100
BTM-14 Business Communication 30 70 100
BTM-15 Principles of Management 30 70 100
BTM-16 Accounting for Managers 30 70 100
BTM-17 Event Management Report 50 50
Total 650
During first semester student will organise/participate in an event (to be decided by the academiccommittee of UIHMT) and will submit a report for the same.
Field trip will be after first semester
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
Detailed contents of Course Curriculum of B.Sc. in Tourism Management
COURSE CODE: BTM-11
COURSE TITLE: BASICS OF TOURISM
COURSE OBJECTIVES: This course shall introduce learner to tourisms growth and
development. The course also highlights the role of tourism as
an economic intervention and its significance in economy;
Course discusses the global nature of tourism, tourism product
and emerging trends in tourism industry. It is also important to
appreciate the future of tourism.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPER
SETTING:
The paper will be divided in two parts
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions.
UNIT-1 Historical Development, Transportation advances, the Concept
of Tourism, Definition and meaning of tourist, traveller, visitor,
excursionist & transit visitor, International tourist & DomesticTourist, Typologies of Tourists.
UNIT-2 Concept of demand & supply in tourism, factors affecting
demand and supply in tourism. Tourism Product, Features of
Tourism Product, Types of Tourism Product (TOPs, ROPs,
BTEs), Difference of tourism product from other consumer
products.
UNIT-3 Tourism paradigms Eco tourism, Green tourism, Alternate
tourism, Heritage tourism, sustainable tourism, cultural tourism.
UNIT-4 Factors inhibiting growth of tourism, travel industry in the 21 st
century, future tourism scenario.
REFERENCES:Bhatia, A.K. International Tourism: Fundamental and practice,
Delhi: Sterling.
Hudman, E.L. and D.E. Hawkins, Tourism in Contemporary
Society: an introductory text, New Jersey: Prentice Hall.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
Kamra, K.K. and M. Chand, Basics of tourism: Theory
operation and practice, Delhi: Kanishka.
Lundberg, D.E., The Tourist Business. New York: Van
Nostrand.
Reinhold Mill, R.C. and A.M. Morrison, The Tourism System,
New Jersey: Prentice Hall
McIntosh,Robert, W Goeldner, R Charles, 'Tourism: Principles,
Practices and Philosophies" John Wiley and Sons Inc.
New York 1990
Seth P.N., Successful Tourism Management, Sterling
Publisher: New Delhi
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-12
COURSE TITLE: GEOGRAPHY FOR TOURISM
COURSE OBJECTIVES: Geography is the basic edifice of tourism. The knowledge of
geography shall give an extra edge to the students in designing
the itineraries for the travellers, suggesting them various
destinations to the clients for their travel etc.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPER
SETTING:
The paper will be divided in two parts
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions.
UNIT-1 Importance of Geography in Tourism: Geography and Tourism
Interface, Geography- Locational Aspects: Latitude, Longitude,
Location of Places, Map Reading, International Date Line, Time
Zones.
UNIT-2 Geography-Physical and Human Aspects: Relief, Climate,
Flora & Fauna, Economy, Population, Transportation &
Communication.
UNIT-3 Case Studies of selected Indian States: Himachal Pradesh,
Rajasthan, Uttar Pradesh and North Eastern Hill States (Relief,
Climate, Natural Vegetation, Wildlife, Economy, Transportation,
Fairs & Festivals, Important Tourist Centres of each State)
UNIT-4 Case Studies of selected Indian States: Madhya Pradesh
Orissa, Kerala & Tamil Nadu (Relief, Climate, Natural
Vegetation, Wildlife, Economy, Transportation, Fairs &
Festivals, Important Tourist Centres of each State)
REFERENCES:Boniface, B.G. and Chris Cooper, The Geography of travel and
Tourism oxford:Butterworth Heinemann.
Hall C.M. and Stephen, J. Page, The Geography of tourism
and recreation. Environment, place & space, London:
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
Routledge.
Pearce Douglas, Tourism Today: A Geographical Analysis;
New York:Longman.
Singh R.L., India- A Regional Geography, Varanasi: National
Geographical Society of India
Seth P.N., Successful Tourism Management, SterlingPublisher: New Delhi
Sarina Singh et. al., India, Lonely Planet Publications
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-13
COURSE TITLE: INDIAN SOCIETY AND CULTURE
COURSE OBJECTIVES: It is the Indian society and culture, which is the main tourist
product of India. A thorough knowledge about this is required
for any tourism professional, so that it can be utilised in future.
This course will brief learner about the core understanding of
Indian society, culture and various religions in India.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPER
SETTING:
The paper will be divided in two parts
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions.
UNIT-1Structure of Indian Society, Dharma, Varnashrama,
development of caste system in India, Rites and Rituals,
Multiplicity of Indian culture, unity in diversity, main
characteristics of Indian culture.
UNIT-2Major religions of India:
1. Hinduism, Buddhism, Jainism2. Islam, Christianity and Sikhism.
UNIT-3Fairs and Festivals of India
1. Ganapati-puja, Diwali, Holi, Dussehara, Puja-Navaratra,Pongal, Onam, Id, Muharram, Gurpurab, Christmas
2. Kullu-Dussehra, Maghi Mela, Baisakhi, Pushkar, Kumbh-Haridwar, Allahabad, Kurukshetra-Solar Eclipse.
UNIT-41. Indian Cuisine, Traditional Dresses and Ornaments.2. Dance and Music of India.
REFERENCES: Agrawal V.S.: The Heritage of Indian Art, Govt. of India Publication.
Basham A L: The wonder that was India, Tapling Publishing Co., New
York
Christopher Tadgell : The History of Architecture in India, Penguin,
New Delhi
Daljeet and PC Jain: Indian Miniature Paintings, Brijwasi Art Press
Dalmia Yashodhra: Contemporary Indian Art: Other Remedies, Marg
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
Publisher, Mumbai
Jagannathan Shankutala : Hinduism an introduction, Vakils, Feffer
and Simon, Mumbai
Keay John: India: A History, Harper Collins
Luniya B.N.:Ancient Indian Culture, Laxmi Narain Educational
Publisher, Agra
Pattanaik Devdutt: A Handbook of Hindu Mythology, Penguin Global
Venkataraman Leela: Indian Classical Dance, Roli Books
Thapar Romila and Percival Spear: History of India, Orient Longman,
New Delhi
Sarina Singh et. al., India, Lonely Planet Publications, Australia
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-14
COURSE TITLE: BUSINESS COMMUNICATION
COURSE OBJECTIVES: The primary objective of Business Communication is to
introduce the student to various forms of written and oral
communication that are necessary in real-life business
situations, perfecting verbal and non-verbal communication
skills. Further this course will try to develop overall personality
of students.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPERSETTING: The paper will be divided in two parts
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions.
UNIT-1 Meaning, types, barriers and mechanism of communication,
Non-verbal communication, organizational setting of business
communication, Face to face conversation.
UNIT-2 Professional use of telephone, interviews, group discussion
and presentations.
UNIT-3 Customer care, appropriate mannerism, handling customers,
nature of complaint, handling objections, responding to a
complaint & negotiation, resolving conflict.
UNIT-4 Basic personality traits-dress, address, gestures and manners;
self evaluation, and development-identification of
strength & weaknesses; overcoming hesitation & fear of facing
public; corrective & developmental exercises- confidence
building, mock interviews, role plays.
REFERENCES: Wagen, Lynn Vander, Communication, Tourism & Hospitality,
Hospitality Press Pvt. Ltd.
Jitendra, M.D., Organizational Communication,Rajat
Publications.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
Jon & Lisa Burton, International Skills in Travel & Tourism,
Longman Group Ltd.
Rayon, V.Lesikar, John D.Petit, JR Richard D. Irwin, Business
Communication, INC
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-15
COURSE TITLE: PRINCIPLES OF MANAGEMENT
COURSE OBJECTIVES: This is the basic introductory course for learners of business
management. This course helps learners to use management
skills and techniques in all routine managerial activities in all
aspects of businesses effectively and efficiently. Besides, the
awareness about managers role in handling the individuals in
an organization will also be the focus of course.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPERSETTING: The paper will be divided in two parts
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions.
UNIT-1 Introduction: Concept of Management, Scope, Functions and
Principles of Management, Evolution of Management Thought.
UNIT-2 Planning: Process of Planning, Objectives, Policy &
Procedures, Forecasting & Decision Making.
UNIT-3 Organizing: Meaning, Importance, Patterns of Organization,
Life & Staff relationship, Centralization & decentralization,
Staffing: Nature & scope of Staffing, Manpower planning,
Selection & Training, Performance & Appraisal.
UNIT-4 Directing: Nature & scope of directing, Motivation &
Leadership, Communication. Controlling: Concept of
Managerial Control, Responsibilities of Managers.
REFERENCES: Srinivasan, R. and S.A. Chunawalia,Management Principles &
Practice, Himalaya Publishing House, New Delhi.
Prasad, L.M., Principles & Practice of Management, Sultan
Chand & Sons, New Delhi.
Koontz Harold and Heinz Weihrich, Management, Mc Grwa Hill
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
Burton and Thakur, Management Today- Principles and
Practices, Tata Mc Graw Hill
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-16
COURSE TITLE: ACCOUNTING FOR MANAGERS
COURSE OBJECTIVES: The course intends to give learners an understanding of theaccounting procedures in an organization. It will help to
students to understand and apply the concepts of accounting to
solve business problems.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPER
SETTING:
The paper will be divided in two parts
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions.
UNIT-1 Accounting-Meaning, Objectives, Classification, Accounting
Equation, Accounting concepts and conventions, Profit and
Loss Account and Balance Sheet.
UNIT-2 Finance & Financial Management Meaning, aims, Nature,
Scope, Objectives and functions of financial management.
Sources of finance, Statement of Changes in Financial position
Funds flow Analysis. Cash Flow Analysis Ratio analysis.
UNIT-3 Working Capital Management Significance, Classification,
Theory and Planning of Working Capital, Estimating need for
working capital, Techniques of Forecasting Working capital
requirements.
UNIT-4 Cost Accounting, Cost Sheet/Tender/Marginal Costing & Break
even Analysis, Budgetary Control.
REFERENCES: Pandey, I.M., Financial Management, Vikas Publishing, New
Delhi.
Khan, M.Y., Financial Management, Tata Mc. Grand Hill
Publishing Co. Ltd., New Delhi.
Sharma, R.K. and Shashi K. Gupta, Management Accounting,
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
Kalyani Publisher, Ludhiana.
Gupta, R.L., Booking keeping & Accounting, Sultan Chand,
New Delhi
Grewal T.S., Introduction to Accounting, S. Chand
Khan and Jain, Cost Accountancy, Tata Mc Graw Hill
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
Course Code BTM-17
Name of course EVENT MANAGEMENT REPORT
Course Objective The objective of this course is to enable students to
develop and relate theory to practice
help themselves in making an informed career choice after exposure
to the actual work environment
observing the systems, processes, interactions and human relations
Evaluation: Student presentations would be organised based on their reports.
Presentations would be organized according to a predetermined schedule. A panel of teachers
would evaluate the presentations, draft reports and participations. They would give students
feedback on their reports. Based on feedback, students would submit a final report
which would be evaluated by an internal examiner, nominated by the University, out of 50 points.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CURRICULUM
B.Sc. (TOURISM MANAGEMENT)
(Second Semester)
UNIVERSITY INSTITUTE OF HOTEL MANAGEMENT AND TOURISM
(UIHMT)
PANJAB UNIVERSITY, CHANDIGARH
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
SECOND SEMESTER
Course structure for B.Sc (Tourism Management) Semester 2
Course Code Course Title InternalAssessment ExternalAssessment Total
BTM-21 Components of Tourism 30 70 100
BTM-22 Tourism Products of India: Art andArchitecture
30 70 100
BTM-23 Legal Environment for Tourism 30 70 100
BTM-24 Introduction of Statistics 30 70 100
BTM-25 Business Economics 30 70 100
BTM-26 Environment Studies - 50 Qualifying
(50% Marks)
BTM-27 Field Trip Report 100 - 100
Total 600
Leadership Development Camp (Adventure Tour) will be after second semester or during third semester
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-21
COURSE TITLE: COMPONENTS OF TOURISM
COURSE OBJECTIVES: This course will brief learners about the various components of
tourism, enabling them to understand the concept of tourism in
detail. In this course learner will try to relate tourism with its
core sectors. This knowledge will be helpful in shaping a future
tourism professional.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPER
SETTING:
The paper will be divided in two parts
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions.
UNIT-1 Approaches to study tourism: Product, Institutional, Managerial,
Geographical and Economic Approach; Concept of
interdisciplinary approach to study tourism; Travel Motivation:
Categorization of tourists according to their motive of travel;S.C. Plogs Psychographic classification of tourist Motivations.
Components of the tourism System.
UNIT-2 Tourism Product; Tourism market- a basket of goods and
services; Various types of Tourism Attractions; Linkages
between the major components of Tourism Industry.
UNIT-3 Transport as a Component of Tourism, Different types of
transportations (Rail, Road, Water and Air); Travel Business
through the ages.
UNIT-4 Accommodations Industry, Meaning of Accommodation, Types
of Accommodation; Accommodation industry through the ages.
REFERENCES: Cook, R.A., L.J. Yale, and J.J. Marqua, Tourism: The business
of Travel, New Jercey: Prantice Hall.
Medlik, S., Managing tourism, Oxford: Butterworth Heinemann.
Mill, R.C. and A.M. Morrison, The Tourism System, New
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
Jersey: Prentice Hall.
Walker, J.R., Introduction to Hospitality. New Jersey: Prentice
Hall.
Seth P.N., Successful Tourism Management, Sterling
Publisher: New Delhi
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-22
COURSE TITLE: TOURISM PRODUCT OF INDIA: ART AND ARCHITECTURE
COURSE OBJECTIVES: A thorough knowledge about the various product offered in
tourism is a must for a tourism professional who shall be, in the
future involved in the product development and in product
sales & marketing.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPER
SETTING:
The paper will be divided in two parts
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions.
UNIT-1 Elements of Indian Art; (Dance, Music, Literature, Cinema,
Handicrafts).
UNIT-2 Indian Sculptures- Ancient, Medieval and Modern; Evolution
through the ages; Main tourist centers in India
UNIT-3 Indian Architecture- Ancient, Medieval and Modern; growth and
development through the ages; Different style of architecture in
India - Hindu, Buddhist and Islamic.
UNIT-4 Indian Paintings - Ancient, Medieval and Modern; Various
schools of Paintings; Important Museums, Art Galleries and
Libraries of India.
REFERENCES:Agrawal V.S.: The Heritage of Indian Art, Govt. of India Publication.
Basham A L: The wonder that was India, Tapling Publishing Co., NewYork
Christopher Tadgell : The History of Architecture in India, Penguin,
New Delhi
Daljeet and PC Jain: Indian Miniature Paintings, Brijwasi Art Press
Dalmia Yashodhra: Contemporary Indian Art: Other Remedies, Marg
Publisher, Mumbai
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
Luniya B.N.:Ancient Indian Culture, Laxmi Narain Educational
Publisher, Agra
Venkataraman Leela: Indian Classical Dance, Roli Books
Thapar Romila and Percival Spear: History of India, Orient Longman,
New Delhi.
Sarina Singh et. al., India, Lonely Planet Publications, Australia
Acharya Ram: Tourism and Culture heritage of India, RBSA Pub,
Jaipur
Goswami O.: Story of Indian music: Its growth and Synthesis, Asia
Pub House, Mumbai
Bhavani, Enakshi: Dance in India, DB Taraporevala Sons & Co.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-23
COURSE TITLE: LEGAL ENVIRONMENT FOR TOURISM
COURSE OBJECTIVES: A thorough knowledge about legal and regulatory environment
for tourism is needed for any tourism professional. This
knowledge is required for entrepreneurial and vocational
endeavours.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPER
SETTING:
The paper will be divided in two parts
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions.
UNIT-1 Indian Contract Act, 1972, Contract of Indemnity and
Guarantee, Contract of Agency; Partnership Act 1932, Sale of
Goods 1930
UNIT-2 Companies Act 1956: Nature and Types of Companies,
Formation, Memorandum and Articles of Associations
Prospectus.
UNIT-3 Negotiable Act 1881: Nature and types Negotiation and
Assignment, Types of Negotiable Instrument, Cheques, Letter
of Credit, Traveler letter of Credit, Commercial, Letter of Credit.
UNIT-4 Consumer Protection Act and Tourism, FEMA; Important
regulations related with tourism and hospitality business.
REFERENCES: Malik, S.S., Ethical, Legal and regulatory aspects of tourismBusiness, Delhi: Rahul
Sajnani M. Indian Tourism Business A Legal Perspective
Mercantile Law: N.D. Kapoor, S. Chand and Co.
Mercantile Law: M.C. Kuchhal, Vikas Publishing House
Mercantile Law: V.K. Batra & Kalra, Tata Mc Grwa Hill.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-24
COURSE TITLE: INTRODUCTION OF STATISTICS
COURSE OBJECTIVES: The objective of this course is to make the student acquaint
with the basic knowledge of statistics, enabling them to
appreciate and implement this knowledge in in developing
business strategies.
The objective of this course is also to acquaint the participants
with concepts and techniques used in statistics.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPER
SETTING:
The paper will be divided in two parts
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions.
UNIT-1 Statistics Definitions, Importance, Uses in Business,
Conducting Statistical Enquiry, Classification & Tabulation,Graphical Presentations, Frequency Distribution; Measures of
Central Tendency, Measures of Variation, Skewness.
UNIT-2 Correlation Analysis & Regression Analysis.
UNIT-3 Theory of Index Numbers Meaning & Uses, Methods of
Construction, Test of Consistency, Fixed & Chain Base,
Wholesale & Consumer price index.
UNIT-4 Time Series Analysis Components, Trends, Least Square
Methods, Moving Average & Ratio-&-Trend Methods.
REFERENCES: Gupta, S.P., Statistical Methods, Sultan Chand & Sons, New
Delhi.
Reddy C.R., Quantitative Methods for Management. Himalaya
Publishing House
Kapoor, V.K., Statistics, Delhi: Sultan Chand
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-25
COURSE TITLE: BUSINESS ECONOMICS
COURSE OBJECTIVES: Most of managerial decision making has to have economic
considerations. It is therefore important for a manager to
understand the concepts of economics and refer to same in
managing, planning and controlling. The objective of this
course is to acquaint the participants with concepts and
techniques used in economics both at micro and macro levels.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPERSETTING: The paper will be divided in two parts
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions.
UNIT-1 Concepts of Economics: Wealth Oriented View, Welfare View,
Scarcity View, Development View, Nature, Scope and
Application of Managerial Economics.
UNIT-2 Economics of Consumer Analysis: Law of Diminishing Marginal
utility, Law of substitution & Consumer Surplus; Demand
Analysis, Law of Demand, Determinants of Demand, Elasticity
of Demand, Demand forecasting.
UNIT-3 Economics of Production Analysis: Return to scale, Law of
Returns and Production Function, Concept of Profit and Break-
even Analysis.
UNIT-4 Concept of Price determination: Price determination under
perfect, imperfect, monopoly & oligopoly.
REFERENCES: Chopra O.P., Managerial Economics, Tata MC Graw Hill.
Mehta P.L., Managerial Economics, Sultan Chand New Delhi.
Agarwal H.S., Micro Economics, Ane Books.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
Jeoldean, Managerial Economics: Prentice Hall of India.
COURSE CODE: BTM-26
COURSE TITLE: ENVIRONMENT STUDIES
COURSE OBJECTIVES: The knowledge of environmental studies is the need of hour
these days. It is pre-requisite for every young professional to
understand and appreciate this knowledge, so that he/she can
use that knowledge in practice throughout his/her life.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
EVALUATION: The performance of the students will be evaluated on the basis
semester end examination of one hour duration.
INSTRUCTIONS FOR PAPER
SETTING:
Examination Pattern: Fifty multiple choice questions (with one
correct and three incorrect alternatives and no marks deduction
for wrong answer or un-attempted question)
All questions compulsory i.e. no choice. Qualifying marks 50 per cent i.e. 25 marks out of 50 Total marks: 50. Duration of Examination:60 minutes Spread of questions:
Minimum of 2 questions from each of the topics 1 and
12 to 15.
Minimum of 4 questions from topics 2 to 11.
SYLLABUS AND
REFERENCES:
Environment concept:
Introduction, concept of biosphere-lithosphere, hydrosphere,
atmosphere; Natural resources-their need and types; principles
and scope of Ecology; concepts of ecosystem, population,community, biotic interactions, biomes, ecological succession.
Atmosphere:
Parts of atmosphere, components of air; pollution, pollutants,
their sources, permissible limits, risks and possible control
measures.
Hydrosphere:
Types of aquatic systems. Major sources (including ground
water) and uses of water, problems of the hydrosphere, fresh
water shortage; pollution and pollutants of water, permissible
limits, risks and possible control measures.
Lithosphere:
Earth crust, Soil-a life support system, its texture, types,
components, pollution and pollutants, reasons of soil erosion
and possible control measures.
Forests:
Concept of forests and plantations, types of vegetation and
forests, forests, factors governing vegetation, role of threes and
forests in environment, various forestry programmes of the
Govt. of India, Urban forests, Chipko Andolan.
Conservation of Environment:
The concepts of conservation and sustainable development,
why to conserve, aims and objectives of conservation, policies
of conservation; conservation of life support systems-soil,
water, air, wildlife, forests.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
Management of Solid Waste:
Merits and demerits of different ways of solid waste
management-open, dumping, landfill, incineration, resource
reduction, recycling and reuse, vermicomposting and
vermiculture, organic farming.
Indoor Environment:
Pollutants and contaminants of the in-house environment;
problems of the environment linked to urban and rural
lifestyles; possible adulterants of the food; uses and harms of
plastics and polythene; hazardous chemicals, solvents and
cosmetics.
Global Environmental Issues:
Global concern, creation of UNEP; Conventions on climate
change, Convention on biodiversity; Stratospheric ozone
depletion, dangers associated and possible solutions.
Indian Laws on Environment:
Indian laws pertaining to Environmental protection:
Environment (Protection) Act, 1986; General information about
Laws relating to control of air, water and noise pollution. What
to do to seek redressal.
Biodiversity:
What is biodiversity, levels and types of biodiversity,
importance of biodiversity, causes of its loss, how to check its
loss; Hotspot zones of the world and Indian, Biodiversity Act,
2002.
Noise and Microbial Pollution:
Pollution due to noise and microbes and their effects.
Human Population and Environment:
Population growth and family welfare programme, Human
Health, HIV/AIDS, Human rights.
Social Issues:
Environmental Ethics: Issues and possible solution, problems
related to lifestyle, sustainable development; Consumerisms
and waste generation.
Local Environmental Issues:
Environmental problems in rural and urban areas. Problem of
congress grass & other weeds, problems arising from the use
of pesticides and weedicides, smoking etc.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
Course Code BTM-27
Name of course FIELD TRIP REPORT
Course Objective The objective of this course is to enable students to develop and relate theory to practice
help themselves in making an informed career choice after exposure
to the actual work environment
observing the systems, processes, interactions and human relations
in the organization
get an opportunity to understand the expectations of industry
prepare themselves for final placements.
Evaluation: After the first semester students will undertake a trip to any popular itinerary in India
and during the semester they would be submitting a report of the same. Student presentations would
be organised based on their reports. Presentations would be organized according to a
predetermined schedule. A panel of teachers would evaluate the presentations, draft reports and
participations. They would give students feedback on their reports. Based on feedback, studentswould submit a final report, which would be evaluated by an internal examiner, nominated by the
University, out of 100 points.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CURRICULUM
B.Sc. (TOURISM MANAGEMENT)
(Third Semester)
UNIVERSITY INSTITUTE OF HOTEL MANAGEMENT AND TOURISM
(UIHMT)
PANJAB UNIVERSITY, CHANDIGARH
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
THIRD SEMESTER
Course structure for B.Sc. (Tourism Management) Semester - III
Course Code Course Title InternalAssessment
ExternalAssessment
Total
BTM-31 Travel Agency & Tour Operations 30 70 100
BTM-32 Policy and Planning for TourismDevelopment
30 70 100
BTM-33 Hotel Operations 30 70 100
BTM-34 Business Environment 30 70 100
BTM-35 Computer Applications in Tourism 15 35 50
BTM-36 Principles of Marketing 30 70 100
BTM-37 Leadership Development
Programme Report
50 - 50
Total 600
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
Detailed contents of Course Curriculum of B.Sc. in Tourism Management
COURSE CODE: BTM-31
COURSE TITLE: TRAVEL AGENCY AND TOUR OPERATION
COURSE OBJECTIVES: This course shall introduce learners to travel agency and tour
operations. The course also highlights the procedural aspects
of setting up a travel agency.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPER
SETTING:
The paper will be divided in two parts (Total 70 marks)
Part A: There will be ten short answer questions coveringwhole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions. This part will be of 40 marks.
UNIT-1 History and growth of travel agency business, emergence of
Thomas Cook. Emergence of Travel Intermediaries, Indian
travel agents and tour operators - an overview, Upcoming
trends in travel agency business.
UNIT-2 Definition of travel agent and tour operator; differentiation
between travel agent and tour operator, interrelationship of
TA/TO and principles of present business trends and future
prospects, problems and issues related with travel agency
business. Types of Travel Agencies, Various departments in a
travel agency and their roles in travel agency operations,
Organizational chart of a standard travel agency.
UNIT-3
Setting up travel agency/tour operation business
(a) Government rules for getting approval
(b) IATA rules, regulation for accreditation
(c) Documentation
(d) Practical exercise in setting up a TA/TO
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
(e) Sources of earning: commissions, service charges etc
UNIT-4 Concept of Destination Management Companies. Case study
of Kuoni India Ltd., Thomas Cook India Ltd., TUI and Cox and
Kings. Role of IATO and TAAI in the development of travel
agency business in India.
REFERENCES: Mohinder Chand, Travel Agency Management, Anmol: Delhi
Chunk, James, Dexter & Boberg, Professional Travel Agency
Management. Prentice Hall Publication
Fay Betsy, Essentials of Tour Management, New Jersey:
Prentice Hall Publication.
Negi J.M., Travel Agency and Tour Operation: Concepts and
Principles, New Delhi: Kanishka Publishers & Distributors.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-32
COURSE TITLE: POLICY AND PLANNING FOR TOURISM DEVELOPMENT
COURSE OBJECTIVES:To develop an understanding of the basic concepts of tourism
planning for public and private sector community and regionaltourism development and community participation.
To explore the interrelationships between resource
management and tourism planning and development.
To understand the tourism policy initiative taken in India.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPER
SETTING:
The paper will be divided in two parts (Total 70 marks)
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions. This part will be of 40 marks.
UNIT-1Concept, need, objective, institutional framework of public
tourism policy. The role of govt., public and private sector informulation of tourism policy. Policy making bodies and its
process at national levels. Involvement of local community in
tourism development.
UNIT-2An outline of L.K. Jha Committee - 1963, National Tourism
Policy - 1982, National Committee Report - 2002, National
Action Plan on Tourism - 1992, The latest policy document on
tourism.
UNIT-3Tourism Planning at International, national, regional, state and
local level. Tourism and Five-Year Plans in India with special
reference to 11th
Five-Year Plan.
UNIT-4Background & process of tourism planning. Techniques of plan
formulation. Planning for tourism destinations - objectives,
methods and factors influencing planning. Destination life cycle
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
concept. Incentives & concessions extended for tourism
projects and sources of funding
REFERENCES:Chib, Som Nath, Essays on Tourism, New Delhi: Cross Section
Publication.
Gee, Chunk Y., James C. & Dexter J.L. Choy, Travel Industry:
New York: Van Nostrand Reinhold.
Peter E. Murphy, Tourism: A Community Approach, New York:
Methuen.
Inskeep E., Tourism Planning: An integrated and Sustainable
Approach. London: Routledge
Inskeep E., National & Regional Tourism Planning: London:
Routledge
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-33
COURSE TITLE: HOTEL OPERATIONS
COURSE OBJECTIVES: It is prerequisite for any tourism professional to have an
understanding the hotel operations. The knowledge of these
operations would be helpful for the learners to have an
understanding of breadth of tourism discipline.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPER
SETTING:
The paper will be divided in two parts (Total 70 marks)
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions. This part will be of 40 marks.
UNIT-1Hospitality - Services for those away from home, major sectors
in service sector like travel, lodging, eating, entertainment and
recreation, Types of hotels and resorts, Classifications,
Categorization and gradation of hotels.
UNIT-2Front Office Operations: Main features of front office
department: hierarchy, various divisions, roles, job description.
UNIT-3House Keeping Operations: Main features of housekeeping
department: hierarchy, various divisions, roles, job description.
UNIT-4Food Production and F&B Operations: Main features of
production and service department: hierarchy, various
divisions, roles, job description.
REFERENCES:Sudhir Andrews, Hotel Operation Manuals, Tata McGraw Hill
Chon K.S. and Raymond, T. Sparrowe, Welcome to hospitality,
Singapore: Thomson Asia
Dennis R.Lillicrap. & John .A. Cousins, Food & Beverage
Service, ELBS
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
Jones U and S. Newton, Hospitality and Catering A Closer
look, Herndon: Cassell.
Jones, P. and A. Pizam, The International Hospitality Industry:
Organizational and Operational issues, New York: John
Wiley.
James Socrates Bardi,Hotel Front Office Management, 4th
Edition, New York: Wiley
Raghubalan, Hotel Housekeeping Operations & Management,
Oxford University Press.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-34
COURSE TITLE:BUSINESS ENVIRONMENT
COURSE OBJECTIVES:The Business Environment whether Global, National,
Regional or territorial affects individual businesses. Thebusiness environment of any of the above is a complex web ofinterconnected factors including social, political, economic andcultural. It is very important for any individual who is playing arole in todays world to understand the implications andpositions of these various factors.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPER
SETTING:
The paper will be divided in two parts (Total 70 marks)
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions. This part will be of 40 marks.
UNIT-1Introduction and definition of business and its emergence in the
21st
century. The concept of environment, components of
environment: economic, political, legal, social, technological &
international. Need to scan the business environment and
techniques of scanning the business environment.
UNIT-2Political Environment: Three political institutions- Legislature,
Executive and Judiciary. Fundamental rights and Directive
Principles of state policy. Economic Environment: Economic
systems, economic planning in India. Social Environment:
social responsibility of business, consumerism.
UNIT-3Legal Environment: company regulatory legislations in India,
Foreign Exchange regulations in light of liberalization policies.
Technological Environment: Impact of technology on business.
UNIT-4International Environment: Emergence of globalistion. Control
of foreign direct investment, benefits and problems from MNCs.
WTO, its role and functions, implications for India.
REFERENCES:Aswathappa, Essential of Business Environment, New Delhi:
Himalaya Publication.
Jastin Paul, Business Environment, Tata McGraw-Hill
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
Publishers.
Sengupta, Government & Business, 6th
,Delhi: Vikas
Publication.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-35
COURSE TITLE: COMPUTER APPLICATION IN TOURISM
COURSE OBJECTIVES: The objective of this course is to make students acquaint with the
information technology will help in developing contemporary
skills.
EVALUATION: The performance of the students will be evaluated on the basis of
class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through semester
end examination of 3 hours duration.
INSTRUCTIONS FOR PAPER
SETTING:
The paper will be divided in two parts
Part A: There will be seven short answer questions covering
whole syllabus of course. This part will be of 7 marks.
Part B: Students will have to attempt four questions in total, one
question from each unit with one internal choice. All questions willcarry equal marks (07 marks each). Each Unit will contain two
questions and there may be short notes in these questions.
UNIT-1 Computer Fundamentals: Information Concepts and Processing:
Definitions, Need, Quality and Value of Information, Data
Processing Concepts, Role of IT in Tourism Industry. Elements of
a Computer System: Definitions, Characteristics of Computers,
Classification of Computers, Limitations.
UNIT-2 Hardware Features and Uses: Components of a Computer,
Generations of Computers, Primary and Secondary Storage
Concepts, Data Entry Devices, Data Output Devices. Software
Concepts: System Software, Application Software, LanguageClassification, Compilers and Interpreters.
UNIT-3 Operating Systems/Environments: Basics of MS-DOS: Internal
commands, External commands, Introduction To Windows: GUI
/Features, What are Windows and Windows 95 and above, Parts
of a Typical Window and their Functions.
UNIT-4 Network Topology-Bus, Star, Ring, Network Applications, Types
of Network-LAN, MAN, WAN, Network Configuration Hardware-
Server, Nodes, Channel-Fibre optic, Twisted, Co-axial, Hubs,
Network Interface Card-Arcnet, Ethernet, Network Software-
Novel, Windows NT
REFERENCES: Taxali R.K., PC Software Made Simple: Tata McGraw Hill
Raganeman V. Fundamental of Computers: Prentice Hall India
Raganeman V.: Analysis & Designing Information System,
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
Prentice Hall India
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-36
COURSE TITLE: PRINCIPLES OF MARKETING
COURSE OBJECTIVES: On completion of this course students would:
Be conversant with the challenges raised by thecomplexity of the marketing environment for managingproducts and services, communications, channelrelationships, and other marketing mix factors;
Display an awareness of conceptual understanding andbest practices in marketing in managing marketingoperations.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPERSETTING:
The paper will be divided in two parts (Total 70 marks)
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions. This part will be of 40 marks.
UNIT-1 Foundations of Marketing: Marketing Concepts, Tasks &
Philosophies; Market Segmentation, Targeting & Positioning;
Marketing Mix
UNIT-2 Product Decision: Product Mix & Its Components, Managing
Brands and Brand Equity, Packaging and Labeling Decisions,
New Product Development Process; Product life cycle
UNIT-3 Pricing Decisions: Pricing Mix and Its Components; Factors
influencing Pricing; Pricing Policy & Strategies; Distribution
Decisions: Place Mix and Its Components; Types and
Functions of Wholesalers and Retailers.
UNIT-4 Promotion Decisions: Promotion Mix and Its Components;
Factor affecting Promotion Mix; Managing Mass
Communications; Managing Personal Communications;Managing Integrated Marketing Communications
REFERENCES: Philip Kotler, Kevin Keller, Abraham Koshey and Mithileshwar
Jha. Marketing Management: South Asian Perspective,
12th Edition. New Delhi: Pearson Education
Ramaswamy, V.S. and Namakumari, S. Marketing
Management: Planning, Control. New Delhi: MacMillian
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
2002
Enis, B M. Marketing Classics: A Selection of Influential
Articles. New York: McGraw Hill
William D. Perreault, Jr. & E. Jerome McCarthy, Basic
Marketing: A Global Managerial Approach, New Delhi: Tata
Mc Graw-Hill
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
Course Code BTM-37
Name of course LEADERSHIP DEVELOPMENT PROGRAMME REPORT
Course Objective The objective of this course is to enable students to develop team spirit and working as a leader
help themselves in making an informed career choice after exposure
to the actual work environment
observing the different aspects of adventure tourism
get an opportunity to understand the expectations of tourists and
various participants of the group.
prepare themselves for final placements.
Evaluation: During the third semester students will undertake a leadership development programme,
as decided by the Institute and during the semester they would be submitting a report of the same.
Student presentations would be organised based on their reports. Presentations would be organized
according to a predetermined schedule. A panel of teachers would evaluate the presentations, draft
reports and participations. They would give students feedback on their reports. Based on feedback,students would submit a final report, which would be evaluated by an internal examiner, nominated
by the University, out of 50 points.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CURRICULUM
B.Sc. (TOURISM MANAGEMENT)
(Fourth Semester)
UNIVERSITY INSTITUTE OF HOTEL MANAGEMENT AND TOURISM
(UIHMT)
PANJAB UNIVERSITY, CHANDIGARH
FOURTH SEMESTER
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
Course structure for B.Sc. (Tourism Management) Semester - IV
Course
Code
Course Title Internal
Assessment
External
Assessment
Total
BTM-41 Tourism Promotion. 30 70 100
BTM-42 Itinerary Preparation 30 70 100
BTM-43 Ticketing & Transportation 30 70 100
BTM-44 Tour Package Design (excluding
itinerary)
30 70 100
BTM-45 Seminar on Contemporary Issues in
Tourism
50 - 50
BTM-46 Entrepreneurship Development 30 70 100
550
(There will be 6 weeks On Job Training after 4th semester)
COURSE CODE: BTM-41
COURSE TITLE: TOURISM PROMOTION
COURSE OBJECTIVES:On completion of this course students would:
Be conversant with the challenges raised by the
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
complexity of the marketing environment for managingtourism products for promotion;
Display an awareness of conceptual understanding andbest practices in tourism promotion in managing marketingoperations.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPER
SETTING:
The paper will be divided in two parts (Total 70 marks)
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions. This part will be of 40 marks.
UNIT-1 Tourism Attractions: Definition. Characteristics, Typology,
Criteria for tourist attractiveness. Development and design of
tourist attractions. Destination Life Cycle. Tourism Promotion
Mix
UNIT-2 Advertising Decisions: Meaning and advertising process, Role
of advertising in tourism, Advertising objectives and budgets,
Copy formulations and advertising appeals and their execution,
media alternatives and media selection.
UNIT-3Personal Selling Meaning and its role in tourism promotion,
Tourist Information Centres & their management, Sales forcedecisions. Personal selling in tourism.
UNIT-4Public Relations The concept of Public Relations,
Significance, Methods & techniques of public relations, Role of
various promotional units. Sales promotion Meaning & Scope
in tourism industry. Various sales promotional techniques.
REFERENCES:Philip Kotler, Kevin Keller, Abraham Koshey and Mithileshwar
Jha. Marketing Management: South Asian Perspective,
12th Edition. New Delhi: Pearson Education.
Ramaswamy, V.S. and Namakumari, S. Marketing
Management: Planning, Control. New Delhi: MacMillian.
Enis, B M. Marketing Classics: A Selection of Influential
Articles. New York: McGraw Hill.
William D. Perreault, Jr. & E. Jerome McCarthy, Basic
Marketing: A Global Managerial Approach,New Delhi: Tata
Mc Graw-Hill.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-42
COURSE TITLE: ITINERARY PREPARATION
COURSE OBJECTIVES:To develop an understanding of the basic concepts of itinerary
preparation. The purpose of this course is to impart practical
knowledge and skills about the itinerary planning among
learners and to make them familiar with the techniques and
approaches for successful conduction of tour programme.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPER The paper will be divided in two parts (Total 70 marks)
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
SETTING: Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions. This part will be of 40 marks.
UNIT-1Itinerary Preparation: Concept, Typology, Duration, GIT, FIT,
Dos and donts of itinerary preparation - limitations and
constraints.
UNIT-2Custom made itinerary and readymade itinerary, Factors to be
considered while preparing an itinerary - Seasonal itinerary-
Product based itinerary-All inclusive itinerary.
UNIT-3Popular tourist itineraries of India: Golden Triangle, Great
Indian Heritage Circuit, Buddhist Circuit, Temple Circuit of
South India, Desert Triangle (Bikaner-Jodhpur-Jaisalmer),
Himalayan Safari.
UNIT-4Special interest tourism itineraries in India: Adventure, Health,
Cultural and Religious tourism.
REFERENCES:Mohinder Chand, Travel Agency Management, Anmol: Delhi
Chunk, James, Dexter & Boberg, Professional Travel Agency
Management. Prentice Hall
D.L. Foster, The Business of Travel Agency Operations and
Management. Singapore: McGraw Hill.
Fay Betsy, Essentials of Tour ManagementNew Jersey:
Prentice Hall.
Negi J.M., Travel Agency and Tour Operation: Concepts and
Principles, New Delhi: Kanishka Publishers &
Distributors.
Sarina Singh et. al, India, Lonely Planet Publication
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-43
COURSE TITLE: TICKETING AND TRANSPORTATION
COURSE OBJECTIVES: The purpose of this course is to impart practical knowledge and
skills required for ticketing and to make learners familiar with
the concept of tourism transportation.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPER
SETTING:
The paper will be divided in two parts (Total 70 marks)
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions. This part will be of 40 marks.
UNIT-1Introduction to tourism transportation as an essential feature of
tourism infrastructure. Growth and development of transport
industry. Types of transport, Air, Water and Surface.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
UNIT-2Organization of the air transport industry in the international
context. Scheduled and non scheduled airline services. Rail
transport network, Popular tourists trains, Water transport
system in Indian history including case study of Kerala
Backwaters. Road transport in India.
UNIT-3IATA city code and airport code, airline designation code,
minimum connecting time, global indicator, familiarization with
Air tariff : currency regulation, NUC conversion factors, general
rules.
Familiarization with TIM: passport, visa, currency regulation,
custom regulation, health regulation and airport tax. Passenger
needing special attention, Credit Cards: concepts, benefits,
eligibility criteria, validity, insurance cover, different types of
credit card.
UNIT-4Introduction to air fare construction, mileage principles, fare
construction with Extra Mileage Allowance (EMA), Extra
Mileage Surcharge (EMS),
Practices of Passenger Ticket (issuance of ticket with
itineraries) One Way (OW) and Return (RT) on EMA, EMS,
HIP, CTM, BHC, mixed class, BSP procedures
REFERENCES:ABC (red and blue) by IATA
Travel Information Manual (TIM ) by IATA
Mohinder Chand, Travel Agency Management, Anmol: Delhi
Chunk, James, Dexter & Boberg, Professional Travel Agency
Management. Prentice Hall
D.L. Foster, The Business of Travel Agency Operations andManagement. Singapore: McGraw Hill.
Fay Betsy, Essentials of Tour ManagementNew Jersey:
Prentice Hall.
Negi J.M., Travel Agency and Tour Operation: Concepts and
Principles, New Delhi: Kanishka Publishers &
Distributors.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-44
COURSE TITLE: TOUR PACKAGING
COURSE OBJECTIVES: The objective of the course is to provide in-depth knowledge
about the Tour Packaging and to make students familiar with
the tour packaging techniques and strategies required for
successful handling of tours.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPER
SETTING:
The paper will be divided in two parts (Total 70 marks)
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions. This part will be of 40 marks.
UNIT-1Tour Packaging Definition Types - Forms and Components
of Package Tour, Advantages and Disadvantages of Package
Tour, Laisoning and Negotiation of Package Tour,
UNIT-2Promotion of Tour Operation: Mix and Media, Types of media,
Selection criteria, Case study of promotion of popular tour
packages by leading tour operators.
UNIT-3Costing a Tour: Components, Considerations- Types of Costs-
Cost sheet, FIT Costing and Group Costing, Differential Tariff
Plan-Accommodation Cost-Transportation Cost-Meals Plan
etc., Pricing Strategies and Distribution Mechanism
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
UNIT-4Product Oriented Package Tours and Special Interest Tours:
Adventure tours-MICE Tours- Eco and Wildlife tours- Ethnic
tours and Architectural tours - Farm tours- Rural/Village tour.
REFERENCES:Mohinder Chand, Travel Agency Management, Anmol: Delhi
Chunk, James, Dexter & Boberg, Professional Travel Agency
Management. Prentice Hall
D.L. Foster, The Business of Travel Agency Operations and
Management. Singapore: McGraw Hill.
Fay Betsy, Essentials of Tour ManagementNew Jersey:
Prentice Hall.
Negi J.M., Travel Agency and Tour Operation: Concepts and
Principles, New Delhi: Kanishka Publishers &
Distributors.
Sarina Singh et. al, India, Lonely Planet Publication
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-45
COURSE TITLE:SEMINAR ON CONTEMPORARY ISSUES IN TOURISM
COURSE OBJECTIVES:The main objective of this course is to know the contemporary
and upcoming trends in tourism and travel business.
EVALUATION: The performance of the students will be evaluated on the basis
of continuous assessment throughout the semester, which
includes class participation, presentations, regularity and
assignments carrying 100 percent of the total credit.
UNIT-1Tourism: present scenario and prospects, Women and child
issues in tourism: Social responsibility and ethical concerns of
tourism business, Upcoming trends in tourism.
UNIT-2Climate Change: issues & implications on tourism, Inclusive
growth & tourism: relationship and challenges, social aspects
of tourism, tourism and poverty alleviation.
UNIT-3STZ: features, operations & implications, GATS and tourism,
strategic alliance & airline industry: types & operations,
corporate restructuring in tourism industry, time share industry:
issues and challenges in India.
UNIT-4Terrorism and tourism, safety and security issues in tourism,
Current Initiatives in Indian tourism, Incredible India campaign.
REFERENCES:Pearce D.G and Batler R.W., Contemporary issues in Tourism
Development, New York: Routledge.
Lew, A.A., Hall, C.M. and Williams, Companion to Tourism,Austrailia: Backwell.
World Tourism Organization Business Council (WTOBC),
Tourism Taxation Striking a Fair Deal, World Tourism
Organization Madrid, Spain: WTOBC.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-46
COURSE TITLE: ENTREPRENEURSHIP DEVELOPMENT
COURSE OBJECTIVES: The purpose of this course is to acquire indepth knowledge about the
entrepreneurship development and to become familiar with the
techniques and approaches required for a successful entrepreneur.
EVALUATION: The performance of the students will be evaluated on the basis ofclass participation, house tests, regularity and assignments carrying
30 percent of the total credit and rest through semester end
examination of 3 hours duration.
INSTRUCTIONS FOR PAPER
SETTING:The paper will be divided in two parts (Total 70 marks)
Part A: There will be ten short answer questions covering whole
syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total, one
question from each unit with one internal choice. All questions will
carry equal marks (10 marks each). Each Unit will contain two
questions and there may be short notes in these questions. This part
will be of 40 marks.
UNIT-1 Tourism industry and business ideas; business strategy-
understanding customers and analyzing competition
UNIT-2 Tourism marketing mix; tourism marketing planning; financial
planning; planning for people and operations
UNIT-3 Form of organisation and legal considerations; networking and
collaboration; good business practices
UNIT-4 Feasibility; Writing a business plan- marketing, financial, operations,
people, etc. Planning, Setting up a tourism enterprise- steps,procedures, licenses, registration etc
REFERENCES: IGNOU MTM-8, Managing Entrepreneurship and Small Business in
Tourism.
Mohanty, Sangram Keshari, Fundamentals of entrepreneurship, New
Delhi: Prentice Hall of India.
Sido-online. Portal of MSME, Government of India
(www.smallindustryindia.com)
Scarborough, N.M. and Zimmerer, T.W. , Effective Small Business
Management, 5/e, New York: Prentice Hall, Inc.
COURSE CURRICULUM
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
B.Sc. (TOURISM MANAGEMENT)
(Fifth Semester)
UNIVERSITY INSTITUTE OF HOTEL MANAGEMENT AND TOURISM
(UIHMT)
PANJAB UNIVERSITY, CHANDIGARH
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
FIFTH SEMESTER
Course structure for B.Sc (Tourism Management) Semester - 5
CourseCode
Course Title InternalAssessment
ExternalAssessment
Total
BTM-51 Global Tourism 30 70 100
BTM-52 Tourism Impact 30 70 100
BTM-53 Guides & Escorts 30 70 100
BTM-54 Tourism Research 30 70 100
BTM-55 Organizational Behaviour 30 70 100
BTM-56 Foreign Language (French) 30 70 100
BTM-57 On-the-job Training Report and Viva 100 - 100
700
(Allocation of topic for project to be undertaken after fifth semester).
COURSE CODE: BTM-51
COURSE TITLE: GLOBAL TOURISM
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE OBJECTIVES: This course will brief learners about the growth of tourism at
world level; further the course is aimed at enhancing the
product knowledge of learners. In this course learner will try to
appreciate global tourism with its magnitude and key players.
This knowledge will be helpful in shaping a future tourism
professional.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPER
SETTING:
The paper will be divided in two parts (Total 70 marks)
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unitwill contain two questions and there may be short notes in
these questions. This part will be of 40 marks.
UNIT-1International scene of tourism. Top ranking countries in terms
of tourist arrivals & receipt. Countries generating tourists.
Regional tourism concentrations in terms of International
tourism (WTO Regions), Reasons for such tourism
concentrations and disparities. Major issues affecting global
tourism.
UNIT-2Overview (tourism magnitude, important destinations and types
of tourism) of tourism in selected European Countries: UK,
France, Germany, Switzerland, Spain and Italy.
UNIT-3 Overview (tourism magnitude, important destinations and types
of tourism) of tourism in selected Asian Countries: China,
Nepal, Srilanka, Singapore, Malaysia and Thailand,
UNIT-4 Overview (tourism magnitude, important destinations and types
of tourism) of tourism in selected Countries: US, South Africa,
Kenya, Australia and New Zealand.
REFERENCES: Seth P.N., Successful Tourism Management, (Vol.1), New
Delhi: Sterling Publisher.
Boniface, B.G. and Chris Cooper, The Geography of travel and
Tourism, Oxford:Butterworth Heinemann.
Hall C.M. and Stephen, J. Page, The Geography of tourism and
recreation. Environment, place & space, London:
Routledge.
Pearce Douglas, Tourism Today: A Geographical Analysis;
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
New York:Longman.
Specific Country Guide Books of Lonely Planet Publication
COURSE CODE: BTM-52
COURSE TITLE: TOURISM IMPACTS
COURSE OBJECTIVES: A thorough knowledge about the various impacts of tourism is
necessary for the tourism professionals. This knowledge is
necessary while planning for tourism development. In thiscourse learners will try to understand positive as well as
negative impacts of tourism.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
INSTRUCTIONS FOR PAPER
SETTING:
The paper will be divided in two parts (Total 70 marks)
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unitwill contain two questions and there may be short notes in
these questions. This part will be of 40 marks.
UNIT-1 Tourism development at global level, cost benefit analysis of
tourism, Important global organisations in tourism, Various
stakeholders in tourism development and their role in
development.
UNIT-2 Social and Cultural Impacts of Tourism: Positive and Negative
socio--cultural impacts of Tourism, Inherent issues and
concepts.
UNIT-3 Economic impacts of tourism, positive and negative impacts,
Multiplier effect.
UNIT-4 Environmental Impact of Tourism, Environmental Impact
Assessment. Environmental and Social Accounting and
Auditing.
REFERENCES: Holloway, J. C. (1994), The Business of tourism, Pitman
Publishing, London.
Medlik, S. (1997), Understanding tourism, Butterworth
Hinemann, Oxford.
Peter E. Murphy, Tourism: A Community Approach, New York,
Methuen.
Inskeep E., Tourism Planning: An integrated and Sustainable
Approach.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-53
COURSE TITLE: GUIDES AND ESCORTS
COURSE OBJECTIVES: The purpose of this course is to acquire an in-depth knowledge
about the profession of tour guiding and escorting and to
become familiar with the techniques and approaches for
successful presentations of the destinations to the tourists.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPER
SETTING:
The paper will be divided in two parts (Total 70 marks)
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions. This part will be of 40 marks.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
UNIT-1 Tour Guiding: Concept-History-Dimensions and Present
Status, Role and Responsibilities of Tour Guide, Code of
Conduct for tour guides, Personal hygiene and grooming
checklist for tour guides, Principles of Tour Guiding,
Occupational Skill Standards -How to develop tour guiding
skills. Difference between guiding and escorting
UNIT-2 Dealing with tourist arrivals and departures, Communication for
tour guiding-Language Posture and Presentation, Roadblocks
in Communication, Speaking faults, Body language.
UNIT-3 Tour commentary-Composition and Contains-Microphone
Technique-Sense of Humor-How to deals with awkward
questions Timing and Indications-Apology and Pausing, Linking
commentary with what to be seen, Managing difficult situations,
Handing Complaints, First Aid: Importance and General
procedures.
UNIT-4 Visitor interpretation: Concept-Principles and Types, How to
develop good interpretation skills-Popular understanding of a
place, Nature interpretation.
REFERENCES:Negi Jagmohan, Tourist Guide and Tour Operations: Planning
and Organizing. Kanishka New Delhi
Mohinder Chand, Travel Agency Management, Anmol: Delhi
Ernie Health & Geoffrey Wall, Marketing Tourism Destinations.
John Wiley & Sons. Inc.
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Course Curriculum: B.Sc. (Tourism
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh
COURSE CODE: BTM-54
COURSE TITLE: TOURISM RESEARCH
COURSE OBJECTIVES: The objective of this course is to make the student acquaint
with the basic knowledge of research methodology, enabling
them to appreciate and implement this knowledge in
developing business strategies.
The objective of this course is also to acquaint the participants
with concepts and techniques used in undertaking research
projects.
EVALUATION: The performance of the students will be evaluated on the basis
of class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest throughsemester end examination of 3 hours duration.
INSTRUCTIONS FOR PAPER
SETTING:
The paper will be divided in two parts (Total 70 marks)
Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions. This part will be of 40 marks.
UNIT-1 Introduction: Meaning, objectives and significance of research,
types of research, research process. Ethics in research.
Tourism research: Major Areas for research in Travel and
Tourism,