TOURISM RECOVERY UPDATE - Eleuthera News

Post on 04-Nov-2021

5 views 0 download

transcript

TOURISM RECOVERY UPDATE

Bahamas Ministry of Tourism And Aviation

September 7, 2020

Travel Requirements Across the Caribbean

Bahamas Jamaica DR Aruba Turks & Caicos

Mexico

Testing Prior to Arrival ✔(5 Days)

✔(10 Days)

✔(5 Days)

✔(3 Days)

✔(5 Days)

Travel Health Form ✔ ✔ ✔ ✔ ✔ ✔

Testing Upon Arrival ✔ ✔ ✔ ✔

Quarantine ✔(14 Days)

✔(Up to 14 Days)

✔(Up to 24 Hours)

As of: 09/02/2020

Travelers are Willing to Test Prior to Arrival

Bahamas Out Islands Promotion Board surveyed 1,000+ respondents,when asked:‘Are you willing to take a COVID test 7 days prior to arrival?’

82% of the respondents responded yes

Source: Bahamas Out Island Promotion Board Survey (July 2020)

Opening The Bahamas

Travelers Not as Willing to Quarantine

Source: Travelzoo Member Survey (August 7-14, 2020)

THANK YOU

Future of Travel

BOOKING BEHAVIOR

Source: Google Analytics Data (February - August 2020)

Bahamas.com Users and Stakeholder Leads by month

Consumer Sentiment Timeline

Bahamas.comWebsite Users

Stakeholder LeadsUsers who clicked on a stakeholder link for more information from Bahamas.com

Booking Window Impacted by COVID Changes

Bahamas.com booking window by month

Height of the Pandemic

• Borders are closed and no one knew

when they would reopen

• Planning trips for July - Sept

Bahamas Borders Reopened:

• Planning Trips for July - Aug

Bahamas Quarantine Implemented:

• Planning Trips for Nov - Dec

Source: Google Analytics JackRabbit Data (February - August 2020)

FUTURE TRAVEL

Source: Travelzoo Member Survey (August 7-14, 2020)

Americans Return to International Travel First

Source: Travelzoo Member Survey (August 7-14, 2020)

Are you willing to visit the Caribbean in the next 2 years?

North Americans are Interested in Caribbean

Source: Travelzoo Member Survey (August 7-14, 2020)

Which Caribbean destination are you most likely to visit in the next 2 years?

Bahamas Among Top Caribbean Destinations

Source: Travelzoo Member Survey (August 7-14, 2020)

Top Reasons for Selecting a Destination

Source: Travelzoo Member Survey (August 7-14, 2020)

Clear Travel & Safety Information is Key

Source: Magma Global Survey (April 2020)

Flexibility & Cleanliness Highest Priority

After the travel restrictions are lifted, when choosing a hotel please rank from 1-5 how strongly

the following will influence your decision

Source: BOI Survey #2 results as of June 15, 2020 for 1,109 respondents (786 Repeat Visitors & 323 New visitors)

Most Appealing Flexible COVID-19 Hotel Policy

A majority of travelers prefer a full refund with a 48-hour cancellation

Repeat Visitor

New Visitor

Cancel my hotel reservation at least 7 days prior to my arrival for pre-determined COVID-19 reasons and get a full refund.Cancel my hotel reservation less than 7 days prior to my arrival for pre-determined COVID-19 reasons and get full credit for a future stay completed within 18 months of my original date of travel.Cancel my hotel reservation at least 48 hours prior to my arrival for pre-determined COVID-19 reasons and get a full refund.

Source: Travelzoo Member Survey (August 7-14, 2020)

Beach is Top Activity in Caribbean

Source: BOI Survey #2 results as of June 15, 2020 for 1,109 respondents (786 Repeat Visitors & 323 New visitors)

Reasons for Choosing Family Islands: Ranked

Marketing Strategy

THANK YOU

Questions & Answers