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TOYO TIRESCommunicationGuidelines
September 2010
English Edition
BasicDesignElements
Brand Logo
Clear Space / Brand Logo
Brand Logo (Statement Type)
Clear Space / Brand Logo (Statement Type)
Brand Color
Assorted Colors
Color Rules / Brand Logo
Color Rules / Brand Logo (Statement Type)
Basic Design Elements
C-01-01
C-02-01
C-03-01
C-04-01
C-05-01
C-06-01
C-07-01
C-07-02
Colored Backgrounds / Brand Logo : Color
Photographic Backgrounds / Brand Logo : Color
Colored Backgrounds / Brand Logo : Monochrome
Photographic Backgrounds / Brand Logo : Monochrome
Colored Backgrounds / Brand Logo (Statement Type) : Color
Photographic Backgrounds / Brand Logo (Statement Type) : Color
Colored Backgrounds / Brand Logo (Statement Type) : Monochrome
Photographic Backgrounds / Brand Logo (Statement Type) : Monochrome
Corporate Logotype
Typefaces
Incorrect Use of Brand Logo
Incorrect Use of Brand Logo (Statement Type)
Registered Trademark / Brand Logo
Registered Trademark / Brand Logo (Statement Type)
Driving Frames / Layout
Driving Frames / Expression・Color・Examples
C-08-01
C-08-02
C-08-03
C-08-04
C-08-05
C-08-06
C-08-07
C-08-08
C-09-01
C-10-01
C-11-01
C-11-02
C-12-01
C-12-02
C-13-01
C-13-02
TOYO TIRES Communication Guidelines
C-01-01
Brand Logo
20mm—60mm (no smaller than 20mm)
20mm
Modified Version
Minimum Size
Two-line Version
Standard Version
Reproducing the Brand Logo Standard Version at small sizes results in
illegibility and loss of details. When the width of the Brand Logo is less than
60mm, the Modified Version must be used.
The minimum size for the Brand Logo Modified Version is 20mm. Do not
use the Modified Version at sizes smaller than 20mm. This is the smallest
size that guarantees legibility and clarity in printing. In the case of ink jet
printing, adjust the minimum size to prevent ink blots.
! Master data must be used to reproduce the Brand
Logo. Unnecessary alterations or any additions are
expressly prohibited.
! Only use the Two-line Version when it is impossible to
use the Standard Version, for example on signs where
space is limited.
The Brand Logo is the most recognizable element of our visual
identity. It must be displayed properly at all times.
The Brand Logo is the most recognizable element of our visual iden-
tity. It must be displayed properly at all times.
Ensure there is adequate clear space around the Brand Logo to guar-
antee impact and brand recognition. The specifications for clear
space are determined by the height of the TOYO TIRES’ T.
TOYO TIRES Communication Guidelines
C-02-01
Clear Space/ Brand Logo
X
0.5X
0.5X
0.5X 0.5X
X
0.5X
0.5X
0.5X 0.5X
Two-line Version
Standard Version
! Only use the Two-line Version when it is impossible to
use the Standard Version, for example on signs where
space is limited.
Do not display on a distracting background. No other elements should appear inside the clear space.
Maintains clear space but the Brand Logo is overpowered by the surrounding text.
WELCOME TO
ようこそ
TOYO TIRES Communication Guidelines
C-03-01
Brand Logo(Statement Type)
Standard Version
Statement
30mm—60mm (no smaller than 30mm)
30mm
Modified Version
Minimum Size
Reproducing the Brand Logo (Statement Type) Standard Version at small
sizes results in illegibility and loss of details. When the width of the Brand
Logo is less than 60mm, the Modified Version must be used.
The minimum size for the Brand Logo (Statement Type) Modified Version is
30mm. Do not use the Modified Version at sizes smaller than 30mm. This is
the smallest size that guarantees legibility and clarity in printing. In the case
of ink jet printing, adjust the minimum size to prevent ink blots.
The Statement must be used with the Brand Logo in all kinds of visual communications. It
must be displayed properly at all times.
! Master data must be used to reproduce the Brand
Logo. Unnecessary alterations or any additions are
expressly prohibited.
Color
TOYO BLUE
PMS Pantone 293CProcess Color C100% M55%RGB R=0 G=98 B=176
DRIVEN GRAY
PMS Pantone 423 CProcess Color K60%RGB R=127 G=127 B=127
The basic rules for the use of the Brand Logo (Statement Type) are:
• Use in external communications.
• Do not use on corporate signs.
• If there are space limitations, omit the Brand Logo (Statement Type)
• Please contact the brand management department for additional information.
The Brand Logo is the most recognizable element of our visual iden-
tity. It must be displayed properly at all times.
Ensure there is adequate clear space around the Brand Logo to guar-
antee impact and brand recognition. The specifications for clear
space are determined by the height of the TOYO TIRES’ T.
TOYO TIRES Communication Guidelines
C-04-01
Clear Space/ Brand Logo (Statement Type)
Do not display on a distracting background No other elements should appear inside the clear space
Maintains clear space but the Brand Logo is overpowered by the surrounding text
WELCOME TO
ようこそ
X
0.5X
0.5X
0.3X
0.5X 0.5X
The TOYO TIRES color palette helps us develop a clear brand iden-
tity. It must be used consistently across media. The main brand color
used to represent TOYO TIRES is TOYO BLUE. Two sub colors have
been selected to add flexibility to the system. These colors are used
in all the applications.
TOYO TIRES Communication Guidelines
C-05-01
Brand Color
! Color for the text
Brand Colors
Sub Colors
TOYO BLUE
PMS Pantone 293CProcess Color C100% M55%RGB R=0 G=98 B=176
TOYO GRAY
PMS Pantone Cool Gray 10CProcess Color K 70%RGB R=114 G=114 B=114
! Color for the statement
DRIVEN GRAY
PMS Pantone 423 CProcess Color K60%RGB R=127 G=127 B=127
SILVER
PMS Pantone 8400C
0 ,
02 ,
03 ,
04 ,
05 ,
06
50
100
150
200
Assorted colors have been chosen to work in harmony with the
brand color and sub colors. Use assorted colors to create consistent
brand color image.
The assorted colors should be used as functional colors in charts,
graphs, diagrams etc. Always keep in mind the situation and its function.
TOYO TIRES Communication Guidelines
C-06-01
Assorted Colors
Assorted Colors
Examples
GRAY
PMS Pantone Cool Gray 8CProcess Color K50%RGB R=159 G=159 B=160
YELLOW
PMS Pantone 130CProcess Color M25% Y100%RGB R=252 G=199 B=0
ORANGE
PMS Pantone 138CProcess Color M55% Y100%RGB R=241 G=144 B=0
RED
PMS Pantone 485CProcess Color M90% Y100%RGB R=232 G=57 B=12
LIGHT BLUE
PMS Pantone 279CProcess Color C70% M10%RGB R=34 G=174 B=230
BLUE
PMS Pantone 2756CProcess Color C100% M90%RGB R=10 G=49 B=143
PURPLE
PMS Pantone 527CProcess Color C60% M90%RGB R=126 G=49 B=142
GREEN
PMS Pantone 363CProcess Color C75% Y100%RGB R=35 G=171 B=56
Net Sales¥270.0 billion
(March 31,2005)
Other Business¥1.6 billion
0.6%
Automotive Parts Company¥54.5 billion
20.2%
Chemical & Industrial Company¥39.9 billion
14.8%
Tire Company¥173.9 billion
64.4%
NET SALES OF TIRES COMPANY
100% 80% 60% 40% 20%
Thi s page shows the color specifications for the Brand Logo. The
pref er red bran d colo r is TOYO BLUE. Mon ochrom e prin t and silver
mat er ial versions of the Brand Logo are a lso shown.
Colo rs othe r tha n TOYO BLUE can be used whe n ther e are con-
straint s such as printing processe s, lim ited b ud get s, or when a vari-
ety of de sign s are requi red.
These rules a lso apply to the Two-l in e Version.
TOYO TIRES Communic at io n Guid el in es
C-07-01
Col o r Rule s / Bran d Log o
TOYO BLUE Positive
TOYO BLUE Reverse
Monoch rome Reve rse
Monoch rome Po sitive
Silver Mate ria l
! Onl y use th e TOYO BLUE revers e versio n when there
are visibili t y pr obl em s wi th th e posi tiv e ve rsio n. Do not
use this ve rsio n in appli cat ion s such as i l lumin ated
sign s.
! Onl y use th e mon ochrom e po sitiv e versio n fo r sing le-
colo r print in g.
! Only use the silver mat er ia l version for silver mat er ials
such as sign s.
! Onl y use th e mon ochrom e revers e versio n fo r sin gle-
colo r pri nting.
TOYO BLUE with White Edge
Brand Logo with white edge is available only on racing carswhose background is extremely busy. Please contact the brand management department when you need to use thisversion of logo.
! Master data of Brand Logo with white edge is provided when the matter is confirmed by the brand managementdepartment.
This page shows the color specif ications for the Brand Logo
(Statement Type). The preferred brand color is TOYO BLUE. Mono-
chrome print and silver material versions of the Brand Logo are also
shown.
Colors other than TOYO BLUE can be used when there are con-
straints such as printing processes, limited budgets, or when a range
of designs are required.
TOYO TIRES Communication Guidelines
C-07-02
Color Rules/ Brand Logo (Statement Type)
TOYO BLUE Positive
TOYO BLUE Reverse
Monochrome Reverse
Monochrome Positive
Silver Material
! Only use the TOYO BLUE reverse version when there
are visibility problems with the positive version. Do not
use this version in applications such as i l luminated
signs.
! Only use the monochrome positive version for single-
color printing.
! Only use the silver material version for silver materials
such as signs.
! Only use the monochrome reverse version for single-
color printing.
Yellow
Color R
ange
This section provides guidance on the appropriate Brand Logo for
colored backgrounds. Use this chart as a guide to select the most
visible Brand Logo.
Colored Backgrounds/ Brand Logo: Color
Blue
10%
0%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Red Black TOYO BLUE
Color R
angeR
everse Range
Color R
ange
)
Reverse R
ange
Green
Color R
angeR
everse Range
TOYO TIRES Communication Guidelines
C-08-01
Color R
angeR
everse Range
Color R
angeR
everse Range
TOYO TIRES Communication Guidelines
C-08-02
This section shows appropriate and inappropriate use of the Brand
Logo on photographic backgrounds. Use these samples as a guide
to ensure visibility of the Brand Logo.
These rules also apply to the Two-line Version.
Photographic Backgrounds/ Brand Logo: Color
The Brand Logo is clearly visible
The Brand Logo is clearly visible
The Brand Logo is clearly visible
The Brand Logo is clearly visible The Brand Logo is not clearly visible
The Brand Logo is not clearly visible
The Brand Logo is not clearly visible
The Brand Logo is not clearly visible
This section provides guidance on the appropriate Brand Logo for
colored backgrounds. Use this chart as a guide to select the most
visible Brand Logo.
Colored Backgrounds/ Brand Logo: Monochrome
※ % is approximate。
10%
0%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Reverse R
ange
Reverse R
ange
Reverse R
ange
TOYO TIRES Communication Guidelines
C-08-03
Reverse R
ange
Reverse R
ange
Black R
ange
Black R
ange
Black R
ange
Black R
ange
Black R
ange
Black R
ange
Yellow BlueRed Black TOYO BLUEGreen
TOYO TIRES Communication Guidelines
C-08-04
This section shows appropriate and inappropriate use of the Brand
Logo on photographic backgrounds. Use these samples as guide to
ensure visibility of the Brand Logo.
These rules also apply to the Two-line Version.
Photographic Backgrounds/ Brand Logo: Monochrome
The Brand Logo is clearly visible
The Brand Logo is clearly visible
The Brand Logo is clearly visible
The Brand Logo is clearly visible The Brand Logo is not clearly visible
The Brand Logo is not clearly visible
The Brand Logo is not clearly visible
The Brand Logo is not clearly visible
This section provides guidance on the appropriate Brand Logo for
colored backgrounds. Use this chart as a guide to select the most
visible Brand Logo.
Colored Backgrounds/ Brand Logo (Statement Type) : Color
※ % is approximate
10%
0%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Reverse R
ange
Reverse R
ange
Reverse R
ange
TOYO TIRES Communication Guidelines
C-08-05
Reverse R
ange
Reverse R
ange
Color R
ange
Color R
ange
Color R
ange
Color R
ange
Color R
ange
Color R
ange
Yellow BlueRed Black TOYO BLUEGreen
TOYO TIRES Communication Guidelines
C-08-06
This section shows appropriate and inappropriate use of the Brand
Logo on photographic backgrounds. Use these samples as guide to
ensure visibility of the Brand Logo.
Photographic Backgrounds/ Brand Logo (Statement Type) : Color
The Brand Logo is clearly visible The Brand Logo is not clearly visible
The Brand Logo is clearly visible The Brand Logo is not clearly visible
The Brand Logo is clearly visible The Brand Logo is not clearly visible
The Brand Logo is clearly visible The Brand Logo is not clearly visible
This section provides guidance on the appropriate Brand Logo for
colored backgrounds. Use this chart as a guide to select the most
visible Brand Logo.
Colored Backgrounds/ Brand Logo(Statement Type) : Monochrome
※ % is approximate
10%
0%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Reverse R
ange
Reverse R
ange
Reverse R
ange
TOYO TIRES Communication Guidelines
C-08-07
Reverse R
ange
Reverse R
ange
Black R
ange
Black R
ange
Black R
ange
Black R
ange
Black R
ange
Black R
ange
Yellow BlueRed Black TOYO BLUEGreen
TOYO TIRES Communication Guidelines
C-08-08
This section shows appropriate and inappropriate use of the Brand
Logo on photographic backgrounds. Use these samples as guide to
ensure visibility of the Brand Logo.
Photographic Backgrounds/ Brand Logo (Statement Type) : Monochrome
The Brand Logo is clearly visible The Brand Logo is not clearly visible
The Brand Logo is clearly visible The Brand Logo is not clearly visible
The Brand Logo is clearly visible The Brand Logo is not clearly visible
The Brand Logo is clearly visible The Brand Logo is not clearly visible
The Corporate Logotype is used to display the company name on
documents which require to specify who is responsible. It is also
used when the company name must be called out of f icially for
example on business cards and envelopes.
TOYO TIRES Communication Guidelines
C-09-01
Corporate Logotype
Japanese Corporate Logotype
English Corporate Logotype
The typefaces on this page have been selected to work in harmony
with the Brand Logo. Typography helps us maintain a consistent visual
identity by using it frequently and continuously.
• Japanese character typeface: Morisawa Shin Go Family
• Roman character typeface: Helvetica Neue Family
Use Helvetica Neue Family when roman characters and numbers are
written in Japanese text.
TOYO TIRES Communication Guidelines
C-10-01
Typefaces
Morisawa Shin Go Family
Helvetica Neue Family
Arial /Alternative English typeface for Windows OS.
MS Gothic /Alternative Japanese typeface for Windows OS
! The Morisawa Shin Go Family is the default typeface for Mac users. An alternative typeface for Windows users is listed below.
! MS Gothic is the alternative typeface for Windows users.
! The Helvetica Neue Family is the default typeface for Mac users. An alternative typeface for Windows users is listed below.
! Arial is the alternative typeface for Windows users.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890-^\@[;:],./_!"#$%&'()=~|`{+*}<>?
ABCDEFGHIabcdefghijkl1234567890
ABCDEFGHIabcdefghijkl1234567890
ABCDEFGHIabcdefghijkl1234567890
ABCDEFGHIabcdefghijkl1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890-^\@[;:],./_!"#$%&'()=~|`{+*}<>?
あいうえおかきくけこさしすせそアイウエオカキクケコサシスセソ東京横浜千葉埼玉栃木大阪京都
あいうえおアイウエオ東京神奈川
あいうえおアイウエオ東京神奈川
あいうえおアイウエオ東京神奈川
あいうえおアイウエオ東京神奈川
あいうえおかきくけこさしすせそたちつてと
アイウエオカキクケコサシスセソタチツテト
東京横浜千葉埼玉大阪名古屋九州四国北海道
This page shows incorrect uses of the Brand Logo.
Altering the proportions of the Brand Logo or failing to maintain clear
space around the Brand Logo results in poor communication with
customers and society and a loss of brand equity. Please avoid any
of the examples shown below.
TOYO TIRES Communication Guidelines
C-11-01
Incorrect Use of Brand Logo
Configuration
Ratio of Elements
Positioning of Elements
Color
Do not alter any part of the Brand Logo
Do not enlarge or reduce the size of elements independently
Do not alter the positioning of elements Do not alter the positioning of elements
Do not enlarge or reduce the size of elements independently
Do not alter the proportions of the Brand Logo Do not alter the proportions of the Brand Logo
Do not add any graphic elements to the Brand Logo
Do not alter the positioning of elements
Only use specified brand colors
Do not combine colors Do not combine colors Do not combine colors
Only use specified brand colors Do not use gradations
This page shows incorrect uses of the Brand Logo.
Altering the proportions of the Brand Logo or failing to maintain clear
space around the Brand Logo results in poor communication and a
loss of brand equity. Please avoid any of the examples shown below.
TOYO TIRES Communication Guidelines
C-11-02
Incorrect Use of Brand Logo (Statement Type)
Configuration
Ratio of Elements
Positioning of Elements
Color
Do not enlarge or reduce the size of elements independently Do not enlarge or reduce the size of elements independently
Do not alter the positioning of elements Do not alter the positioning of elements
Do not alter the proportions of the Brand Logo (Statement Type) Do not alter the typeface
Do not alter the typefaceDo not alter any part of the Brand Logo (Statement Type)
Only use specified brand color combinations
Only use specified brand color combinations
Only use specified brand color combinationsDo not use gradations
Only use the specified brand color combinations Only use specified brand color combinations
This page shows guidelines for displaying the ® symbol (registered
trademark symbol). The symbol is positioned to the upper right of the
TOYO TIRES Brand Logo. The rules for layout depend on the width of
the Brand Logo
TOYO TIRES Communication Guidelines
C-12-01
Registered Trademark / Brand Logo
When the width of the Brand Logo is greater than or equal to 60mm,
the size of the ® symbol should be proportionate to the Brand Logo.
When the width of the Brand Logo is less than 60mm, the
size of the ® symbol is fixed. The size is fixed based on the
size of the ® symbol when the width of the Brand Logo is
60mm.
Registered trademark position for when the Brand Logo width is less 60mm
Registered trademark position for when the Brand Logo width is greater thanor equal to 60mm
! Only use the registered trademark symbol when necessary
60mm 60 mm
(TOYO BLUE reverse)
(TOYO BLUE reverse)
20mm
(TOYO BLUE reverse)
(TOYO BLUE reverse)
80mm
Top aligned Top aligned
This page shows guidelines for displaying the ® symbol (registered
trademark symbol). The symbol is positioned to the upper right of the
TOYO TIRES Brand Logo. The rules for layout depend on the width of
the Brand Logo.
TOYO TIRES Communication Guidelines
C-12-02
Registered Trademark / Brand Logo (Statement Type)
When the width of the Brand Logo is greater than or equal to 60mm,
the size of the ® symbol should be proportionate to the Brand Logo.
When the width of the Brand Logo is less than 60mm, the
size of the ® symbol is fixed. The size is fixed based on
the size of the ® symbol when the width of the Brand
Logo is 60mm.
Registered trademark position for when the Brand Logo width is less 60mm
Registered trademark position for when the Brand Logo width is greater thanor equal to 60mm
60mm 60mm
(TOYO BLUE reverse)(TOYO BLUE reverse)
(TOYO BLUE reverse)
80mm
Top aligned Top aligned
30mm
(TOYO BLUE reverse)
! Only use the registered trademark symbol when necessary
Driving Frames is a supportive element of the Brand Logo. Use this
graphic element in various applications to create unique and high qual-
ity design. It also helps to establish our visual brand identity.Please
choose one from the 3 types of layouts shown below.
Horizontal layout
Square layout
Vertical layout
The layout may be altered as long as the brand image does not change.
0.65Y
0.5X
0.6X
0.6Y
0.85Y
0.85X
0.8Y
0.7X
0.65
X
0.6X
X
Y Y
0.5X
X
0.5X
X
TOYO TIRES Communication Guidelines
C-13-01
Driving Frames/ Layout
Use the most suitable Driving Frames displayed below.
The layout may be altered as long as the brand image does not change.
toyo- rubbe r.co. jp
Blue Gradation Gray Gradation
Blue Line Gray Line
Examples
Color
TOYO BLUE
PMS Pantone 293CProcess Color C100% M55%RGB R=0 G=98 B=176
TOYO BLUE
PMS Pantone 293CProcess Color C100% M55%RGB R=0 G=98 B=176
TOYO GRAY
PMS Pantone Cool Gray 10CProcess Color K 70%RGB R=114 G=114 B=114
The present condition of Toyo Tires Group1st report
Japan Company Co., Ltd.
4,1,2008
The present condition of Toyo Tires Group1st report
Japan Company Co., Ltd.
4,1,2008
Tire department
Confidential
Company Philosophy
●Top Image
●Summary of Toyo Tires Group
●Company Philosophy
● Risk control system・Compliance system
●Performance index
95th stockholders newsletters
Global Challenge
4 .1 . 2 0 0 8~9 . 3 0 . 2 0 0 8
Corporate Profile2009
! Master Data must be used to reproduce the
Driving Frames.
! Create the gradation by changing the tone
within the same hue.
Confidential
Tire department
TOYO TIRES Communication Guidelines
C-13-02
Driving Frames/ Expression・Color・Examples