At the heart of a great brand is a great product

Toyota

All Started with a Vision by Kiichiro Toyoda in 1937

Toyota came long way in its 80-year journey

Toyota’s Global Market Share

Entry into luxury division in 1989

Promised an Unparalleled Experience

• Started Competing with all type of automakers on the globe

• Entered into best luxury segment in market

How Lexus changed the perception of Toyota in the market?

Surpassed Both BMW & Mercedes Benz in 1991

It was brought into market through Total Youth Oriented Marketing Programme

1. Toyota’s JUST In TIME Manufacturing

Method

2.

Traditional Advertising Huge

Dealerships Across the Globe

Fours Sales Channels-Toyota, Corolla, Toyopet & Netz

3. • Being Customer-Feedback Oriented• Keeping in mind the Demographic and

Geographic Changes

Variety of cars available for all type of customers

4.

5. “If there’s a market segment where we are not present, we go there” by Tatsuo Yoshida, Auto Analyst Toyota

Toyota’s Strengths:• Margins are much higher than

its direct peers.• Captured most of North

America’s auto market share.• Quality = SuperiormostChallenges ahead:

• Unable to stay ahead of GM in the Chinese market

• Delay in Toyota’s ability to deliver mainstream eco-friendly vehicles

Conclusive Portrait:When Toyota was founded?

How does it start?

Became the world’s largest automaker

But How?

Remember Five Points?1. Just in time2. Marketing Strategy3. Customer-Feedback 4. Added Variety5. Accessible to all

StrengthsChallenges

World’s Largest

DISCLAIMERCreated by Vineet Chaudhary, NIT Jalandharduring a Marketing Internship,By Prof. Sameer Mathur, IIM Lucknow