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BUSINESS FORECASTING AND INNOVATION FORUM 2015 September 17-18, 2015 – Boston, MA

September 17, 11:00 AM

Track B Session: Driving Innovation with Product Lifecycle Management (PLM)

Linking the PLM framework’s capabilities to key corporate and product priorities

Edward Boudrot, Vice President, Product Strategy & Management at Optum Ed Boudrot is the Vice President of Product Strategy and Management at Optum, a health services and innovation company that combines data and analytics with technology and expertise to power modern healthcare. Bringing his background in technology startups, Boudrot specializes in the innovation of experiences, products, and

solutions, and works to integrate human-centered design, market research, product management, development practices, and experience management.

View presentation online at: www.businessforecasting2015.com

How do we create things that people love…

Creating things that

people love

Basic Needs

1.Survival

2.Enjoyment

3.Freedom

4.Companionship

5.Comfort

6.Superiority

7.Protection

8.Approval

Learned Needs

1. Informed

2.Curiosity

3.Cleanliness

4.Efficiency

5.Convenience

6.Dependability

7.Style

8.Economy

9.Bargains

366M

Units Sold

$141B

In Sales

$18M

In Sales

$30MIn

Advertising

$775M

$$$

Market

Strategy

Product

Strategy

Experience

Strategy

Dev

Strategy

1) Create the Team of Teams

2) Leverage Art & Science

3) Lead & Drive

1) CREATE THE TEAM OF TEAMS

HU

MA

N O

PE

RA

TIN

G S

YS

TE

M

We have DEEP EMPATHY for one another, our team mates and WHOM WE SERVE.

We are ENTREPRENEURS in the organization THINKING AND DOING things differently, better.

We leverage FRAMEWORKS because they make us think, GO FASTER and create better things.

We are THOUGHTFUL AND AGGRESSIVE about SOLVING PROBLEMS.

WE IMPROVE EACH OTHER’S WORK for elevated outcomes.

MU

LT

I-D

IME

NS

ION

AL

1. There is nothing like purpose and trust

2. Physical layout encourages collaboration

3. The role of the leader is a gardener

Market

Strategy

Product

Strategy

Experience

Strategy

Dev

Strategy

Business Owner

Product Team

Design Team

Development Team

TH

INK

ER

S &

DO

ER

S

Weak

Weak

Strong

StrongThinkers

Doers

Paralysis

Lets

Meet!

Form

Fillers

Contenders

Leaders

Strong

Performers

2) LEVERAGE ART & SCIENCE

10 Types of

Innovation

101 Design

Methods

Product

Lifecycle

Management

AR

T &

SC

IEN

CE

Science

Art

Awesomeness!

Human

Centered

Design

Agile

Pretotyping

Job Mapping

Product Market Fit

Minimal Viable Product

Experience mapping

OGSM

Personas Ethnographic research

Design StatementWh

ere

ma

gic

ca

n b

e m

ad

e

3) DRIVING & LEADING

T OTAL COMMITMENT

E MPATHY AND AWARENESS

A DVERSITY MANAGEMENT

M UTUAL RESPECT

W E THINKING

O WNERSHIP OF THE PROJECT

R ELINQUISING THE EGO

K INETIC LEADERSHIP

How winning works- Robyn Benincasa

• Worthy leaders actively seek to “protect

the creative process.”

• To lead, you must seek and understand

the “unseen” in your organization’s

processes.

• Mindfulness nourishes creativity by

clearing mental clutter.

• Become aware how your pre-existing

models of the world distort your

perceptions.

• To enable and sustain a creative culture,

you need strong teams, open

communication, flexibility, and a

productive approach to mistakes, failure

and risk.

GO Think & Do

MIX Art & Science

GO Drive & Lead

CREATE STUFF PEOPLE

LOVE

I am here to help…

eboudrot@gmail.com

Edward_Boudrot@Optum.com

617-633-3456

@edwardboudrot

Image credit for awesome storm troopers jdhancock