Traction Channel 16:

Trade Shows 101

Click here

Industry trade shows are often overlooked by business owners

however they are actually a great way to start to form business partnerships and reach new

customers.

Justin Mares and Gabriel Weinberg, authors of the book 'Traction', rate trade

shows as one of the 19 key marketing channels for generating leads.

How can you find out when your next industry trade show is? If you decide to go along keep

in mind the following tips, which will help ensure you get the most out it:

1. The strategy involves tying your growth to existing

mega platforms by posting your content on them and grabbing the attention of some of their millions of

users.

Number 2.Use the trade show as an opportunity to gain direct

feedback from customers and the media – ask people what they think about your

brand/product/logo etc.

Test a new product to see what people think – based on their

feedback you can then improve your product further.

Third

4. Have a clear goal before you go into the trade show e.g. I will achieve X

amount of partnerships.

And, #5…Research the trade show to make sure it’s an appropriate fit for your

business before you sign up – trade shows can be expensive so you don’t want to waste your time and money by getting this wrong.

Why not go along to your next industry trade show? You stand to gain new clients

and valuable partnerships, which could just be the key to generating a wave of

new leads.