Post on 20-Jul-2020
transcript
Sports SocietyTRADE AREA SUMMARY 20 FEBRUARY 2018
Sports Society
Sports Society is a proposed shopping and leisure centre with a focus on sportsretail, training and wellness. The mall will offer the largest selection of sporting,training and adventure activities under one roof, with an NHL official ice rink asthe centerpiece.
The site is conveniently located in Mirdif along Sheikh Mohammed Bin ZayedRoad and will offer 24,178m² of leasable space spread over three levels. SportsSociety will feature flagship sport stores, specialist sports equipment outlets aswell as the latest in sports fashion. The mall will also be home to a medicalcentre, clinic, rehab & physiotherapy centre, nursery & daycare, as well as a spaand beauty centre.
2
CENTRE OVERVIEW
Key Facts
Centre Name Sports Society
Developer Leader Sports Group
Location Mirdif, Dubai, UAE
Coordinates 25°13'36.2"N 55°24'25.4"E
GLA (m²) 24,178
Units 77
Retail Levels 3
Parking 734
Project Completion TBC
Sports Society
3
PROJECT RENDERING
Sports Society
ROAD NETWORKS
Source: Google Maps; McARTHUR + COMPANY Analysis
PROJECT SITE
DUBAI INT’L AIRPORT
AL MIZHAR
DEIRA
AL KHAWANEEJ
DUBAI
Sports Society
5
TRADE AREA SUMMARY
Sports Society Trade Areas
▪ Residential family households within 10-15mins drive of Sports Society
▪ Affluent household income levels
▪ Single family villa housing; predominantly Emirati families
▪ 221,000 people
▪ 38,500 households by 2022
▪ AED6.1 billion spending on Retail, Dining & Entertainment by
2022
Primary Trade Area
▪ Affluent residential family households living in the rest of Dubai and
Sharjah
▪ 1,200,000 people
▪ 300,000 households
▪ Tourist visitors to Dubai
▪ 17 million visitors
Secondary Trade Area
Sports Society
6
PRIMARY TRADE AREA: MAP
Source: McARTHUR + COMPANY Analysis; Esri, HERE, DeLorme, © OpenStreetMap.
AL WARQA 1
AL WARQA 2
AL WARQA 3
AL WARQA 4
NAD AL
HAMAR
MIRDIFAL RASHIDIYA
WADI
ALMARDI
AL KHAWANEEJ 1
AL MIZHAR 2
AL MIZHAR 1
OUD AL MUTEENA
1 & 2
OUD AL
MUTEENA 3
AL
MUHAISNAH
3
AL QUSAIS 3
AL QUSAIS 2
AL QUSAIS 1
AL TWAR 3
AL
MUHAISNAH
2
AL
MUHAISNAH
1
DUBAI
PROJECT SITE
Sports Society
7
DRIVE TIMES ANALYSIS
Source: McARTHUR + COMPANY Analysis; Esri, HERE, DeLorme, © OpenStreetMap.
DUBAI
PROJECT SITE
Sports Society
8
TRADE AREA POPULATION & DEMOGRAPHICS
Source: McARTHUR + COMPANY; f = forecast.
Primary Trade Area
▪ The primary trade area of the project development will include the residentialfamily households surrounding the project site within around 10-15minsdrive time.
▪ These include Al Muhaisnah 1, Al Mizhar 1, Al Mizhar 2, Oud al Muteena 1,Oud al Muteena 2, Oud al Muteena 3, Al Twar 3, Al Qusais 3, Al Muhaisnah 3,Mirdif, Al Khawaneej 1, Wadi Almardi, Al Warqa 1, Al Warqa 2, Al Warqa 3, AlWarqa 4, Nadd al Hamar and Al Rashidiyah.
▪ This catchment area comprised around 190,895 people in 2017, which isexpected to rise to over 221,000 by 2022 and over 244,000 by 2026.
▪ There are expected to be around 38,500 households in the primary tradearea by 2022. Projects such as Mirdiff Hills will serve to boost populationnumbers in the coming years.
▪ Around 54% of residents in the primary trade area, or 103,000 people, areEmirati, which compares to around 9% for the city as a whole.
Secondary Trade Area
▪ The secondary trade area for Sports Society will comprise the affluentresidential family households living in the rest of Dubai and Sharjah, as wellas tourist visitors to Dubai.
▪ There are expected to be around 1,200,000 people living in 300,000relatively affluent family households by 2022.
▪ 20 million tourists are expected to visit Dubai by 2022.
# District Pop 2017 Pop 2022f Pop 2026f
216 AL RASHIDIYA 43,213 51,799 57,849
228 AL TWAR 3 9,302 9,777 9,974
234 AL QUSAIS 3 7,397 8,866 9,902
244 MUHAISANAH 3 4,787 5,738 6,409
251 MIRDIF 35,004 36,791 37,532
261 MUHAISANAH 1 7,074 7,435 7,585
262 AL MIZHAR 1 13,246 15,877 17,732
263 AL MIZHAR 2 9,831 11,785 13,161
265 OUD AL MUTEENA 1 9,693 10,188 10,393
266 OUD AL MUTEENA 2 2,565 3,074 3,433
268 OUD AL MUTEENA 3 3,901 4,676 5,222
271 WADI ALMARDI 2,590 3,105 3,467
281 AL KHAWANEEJ 1 5,901 10,454 15,306
416 NADD AL HAMAR 13,244 13,920 14,200
421 AL WARQAA 1 4,961 8,789 12,868
422 AL WARQAA 2 6,399 6,726 6,861
423 AL WARQAA 3 5,042 5,300 5,406
424 AL WARQAA 4 6,744 7,088 7,231
TOTAL 190,895 221,388 244,532