Training, Testing and Reseller Opportunities 2018 · COB Certified E-Business Manager ... COB...

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The Certificate in Online Business(V4 updated 8th October 2018)

Training, Testing and Reseller Opportunities 2018

The Certificate in Online Business Ltd October 2018

… and more

What is COB?

The Certificate in Online

Business

Global certification

authority and educational

publishing company

Provides industry-

recognised business

qualifications

digital business

e-commerce

digital marketing

Practical Courses

Increase multi-channel sales using the Internet

Increase efficiency, reduce costs and enhance reputation

Maximise ROI (Return-on-Investment)

Enable organisations of all sizes (including start-ups to plan carefully for online business)

Enabling Effective Teams

Installs collaborative working and greater communication among teams

Encourages and enable teams by delivering a broader vision of their business, and other organisations

Bridges the gap between IT and business

Engages and maximise supplier relationships

Modes of Learning

Classroom

E-Learning

Blended

Self-Study Box Sets

E-Learning + Printed

Classroom Certification Courses

- Developed by leading experts and practitioners

- Delivered by 'Licensed Training Providers‘

- Deliver consultative classroom course

- Invigilate exam during final course day

- Authorised Testing Centres

- Universities, Institutes and government organisations

such as British Institute

- invigilate repeat (and post e-learning exams around the

globe).

What do we offer?

Licensed Training Provider Licenses Globally

To credible training and other* organisations

License to deliver high-quality consultative classroom courses

Public courses and on-site

Accreditation

COB Exam Council – Sets, marks and issues exams

Trainer Academy

Accredited COB Certified Trainer Program

E-Learning Courses

Bulk and Reseller Licenses

Other Strategic E-Learning Partnerships

E-Learning audience do NOT compete with classroom audience

Our Core Certifications

- Industry developed

- Industry recognised

- Developed by experts

COB Certified E-Business Manager

COB Certified E-Commerce Manager

COB Certified Digital Marketing Manager

NEW Leader Certifications

The COB Certified Manager Certifications, are a pre-requisite to the Leader

Certifications. The Manager Certifications have been accoladed

by Leaders and teams from well-known organisations around the globe.

COB is Industry-Recognised

Some of the more well-known brands who take COB Certified training:-11

COB is Industry-Recognised

Procter & Gamble

Three (Hutchison 3G UK)

House of Fraser

Croatia Airlines

Historic Scotland

Schneider Electric

Europe & China

South African Post Office

Royal Canin (A Mars

company)

Ministry of Education

Saudi Investment Bank

The Dune Group

L’Oreal

AXA Insurance

Thales-Raytheon

Zain Telecom

Brady Corporation

Delta Airlines

Information Technology

Authority - Government

of Oman

AMG Group (Rossignol,

Asolo, Litchfield...)

Saudi Airlines

Huawei

Loughborough University

Ernst & Young

Saudi Post

Hartmaan

Roumaan.com

Jeddah Chamber of

Commerce

Saudi Stock Exchange -

Tadawul

Some of the more well-known brands who take COB Certified training:-

Future Certification Programs

More certifications for individuals to come

Upcoming certifications for businesses / organisations

Best-practice

Global standard / Kite mark

COB Certified Highlights

Well-established and perfected since 2008

First-class reputation – Excellent testimonials from blue-chip organisations, governments, and SMEs

Global audience

Powerful actionable insights, enabling teams, high-quality

Delivers value to employees and organisations Increase sales and efficiency

Enhance reputation and branding

Reduce waste and overall costs

Partner testing centres include the British Council, universities and institutes globally

5-day E-Business Management Course

E-Learning or Self-Study Course Box Set

Audience: Business Owners

Portal/Intranet managers/Directors

Digital marketing managers/Directors

Web and e-commerce managers/Directors

Directors/ Heads of Online

Sample Classroom Testimonial

"The experience I had of the COBCertified E-Business Manager Programwas remarkable, and very fulfilling.Being introduced to the world of E-Business was worth the investment.The e-business strategy and planningelements were particularly interesting,as it required a shift in mind-set fromthe traditional strategy managementplanning. I recommend this course, asit not only taps into the commerceelement, but also on how efficiencycan be achieved through automation".Portia Matsena, then ActingGeneral Manager Commercial,South African Post Office

Sample ClassroomTestimonial

The trainer really brings 'talks that walk' with useful and actionable insights. Being an active listener the course was interactive and creative, which helps to participate and remember things. I encourage anyone, from beginners to experts, to attend COB courses. It refreshed my memory on risk management, legal aspects of ecommerce and also key site design and ergonomy how to". Christophe Ferrasse, then Global E-Business Leader, Royal Canin -A Mars Company

Course Content

E-Business Strategy,

Planning & Management

E-Commerce Planning

Content Strategy &

Customer Experience

Online Marketing and

Branding

COB Certification -

Review, Exercises and

ExamRead Full Course Information

5-day E-Commerce Classroom Program

E-Learning or Self-Study Course Box Set

Audience: E-Commerce and Multi-Channel

Store Owners and Managers

Heads of E-Commerce and Online

E-Commerce Teams

Web Merchandisers

Business Development Managers

Sample ClassroomTestimonial

"I attended the COB Certified E-Commerce Manager course in April 2014, The week-long training was an enjoyable and very informative experience which I would highly recommend to anyone who works in the field of eCommerce". Elisa Pogliano, E-Commerce Leader Procter & Gamble UK & Ireland (Now Director Omni-Channel at Mattel)

"Overall I found the COB Certified E-Commerce Manager Program to be very useful to me and the two other members of my team who attended with me..."Jacqueline Harper –Director Online

"I would recommend the course for someone who is looking for a complete high-level view of E-Commerce, the course content is extensive within the 5 days so it will equip you well for the future, whether it be your own business or in your workplace..." Chris Chapman – then Online Commercial Performance Manager, Hutchison 3G

Course Content

E-Commerce Planning

Web Content Strategy and Customer Experience

Online Marketing for Retailers

Web Merchandising for Optimum Sales

COB Certification -Review, Exercises and ExamRead Full Course Information

COB Certified Digital Marketing

Manager

5-Day Digital Marketing Manager Program

Upcoming E-Learning with Live Online Webinars

Audience:

Digital Marketing Managers and Directors

Marketing Department Directors and Teams

Heads of Online

Business Owners

"I will strongly recommend anyone who would like to improve his/her skills in planning for digital marketing to attend the COB Certified Digital Marketing Manager course because they will get step by step learning of the process and strategies. It will definitely add new skills to them". Naema Alibimani, Portal Marketing Team Oman Ministry of Education

Ministry of Education

Sultanate of Oman

Course Content

Digital Marketing & Advertising Strategy, Email Marketing, SEO and Emerging Technologies

Web Content Strategy and Customer Experience

Pay-Per-Click Advertising

Social Media Marketing and Networking

COB Certification -Review, Exercises and ExamRead Full Course Information

Authorised Testing Centres (ATPs)

View Full List of Authorised

Testing Centres

Or visit COBCertified.com

Partner Opportunities

Become a COB Certified Licensed Training Provider (LTP)

Become a COB Certified Authorised Testing Centre (ATC)

E-Learning License Reseller

Who Can Apply for Partnership?*

Universities or professional institutes (LTP or ATC)

Chambers of commerce (LTP or ATC)

Specialist government organisations (LTP or ATC)

Large and very established training organisations (LTP only)

Large well-known international consulting or professional service firms (LTP only)

Large established advertising, marketing or tech firms (LTP only)

Banks (with trainers provision option) (LTP only)

Join our COB Certified Licensed Training Provider (LTP) Network

Become a Licensed Training Provider

Why Become a Licensed Training

Provider?

Additional revenue stream

Cross-sell / Upsell

Additional credibility -Enhance your reputation

Be part of a global standard

Authorised Training Provider Accreditation (is a stamp of quality)

How do we support you?

One-to-One Strategic Counsel from Our Regional Leader (EVP) Course marketing, selling and

operational advice

Training of your trainers

Enhanced training program for territory E.g. Relevant social media

network training

Ongoing support from our team

Annual partner conferences Attend, learn, discuss,

feedback, network

What marketing do we do?

Press Announcement in Territory, State or Region

Listing on our global web site

Listing on our relevant multi-lingual site

Announce your COB Certified public courses on social media

Brand Guidelines and Marketing Pack

Our Own COB Initiatives Help You

COB Branding, PR and Web Site Localisation

Plans Support You

Income from Licensing Helps us with

Regional and Multi-Lingual COB brand PR /Marketing

in the countries of ‘Licensed Training Partners’

Launch and run our own localised multi-lingual COB

brand and certification site

in your audience language

audience relevant articles, news and job postings

‘Licensed Training Partner’, course and trainer listing

How much can an LTP make?

A COB Licensed Training Provider could generate £330,000 revenue from eight public courses with 8 delegates and from £20,000 on an on-site course

Additional sales revenue from cross-sell and up-sell of own services / products

Additional long-term customers

Sample Calculation

One License

One Track

8 Public Courses Delivered

12 Delegates Per Course

5 On-Site Courses Per Year

TOTAL PROFIT = £470,000

Contact Us

Request Our Helpful

Revenue, Costs and Profits Calculator

COB Licensed Training Provider

COB License Fees

Trainer Accreditation Fees

Hire already accredited or train own experts

One off fee per trainer

Official Training Materials & Exam Packs

Delegate Exam Administration / Accreditation

Own Trainer and Venue Fees

Certificate in Online Business Official Training Team may be available for some LTPs

Own Marketing Fees

Option 1 - Unlimited Delegate License

Option 2 – Pay-Per-Use

Licensing Options37

Option 1 - Unlimited Delegate License

Annual License Fee – English Language (Per territory or state depending on location)

From £50K One Track

From £70K E-Commerce + E-Business

From £90K E-Commerce + Digital Marketing

From £90K E-Business + Digital Marketing

From £110K All three tracks

Add 15K per Track Non-English Language

Fees subject to 20% VAT in EU

Trainer Accreditation Fee* Optional

One off fee per trainer

Fee depends on location, numbers and delivery

Trainer accreditation and training takes place in English

Official materials – multi-lingual options available for multi-lingual course delivery

VAT added depending on location.

Accredited COB Certified Trainers

Employ existing or freelance trainers

Get your own trainers accredited* (Fee charged)

Trainer training and certification - One-off fee

COB Certified Accredited Trainer

Training and Ongoing Support

Trainers and provider/centre certified by The Certificate in Online Business

Download Accredited COB Certified Trainer Guide (PDF 799KB)

Official Training Materials & Exam

Student Books and Exam

Each student course pack includes

6 A4 Study/Workbooks + 1 Classroom exclusive presentation books

Access to downloadable templates

Examination Papers + Marking + Certification

Optional COB branded student gifts/extras

Special Price with Unlimited License Option

£7,500 including VAT per 12 packs

Student Course Packs & Template Access

Exam papers

Exam administration, marketing accreditation

Exams are invigilated by ‘Licensed Training Provider’ on last day of course

Sample Course Books

Option 2 – Pay-Per-Use

Test the market with agreed minimum number of courses

Commit to agreed minimum of delegates

Can switch to Unlimited ‘Licensing Option’ or Extend ‘Pay-Per-Use’ Commitment

Fixed Fee Per Delegate includes: License Fee

Delegate training book packs and exam papers

Our exam administration, marking and accreditation fees

Excludes ‘Accredited COB Certified Trainer’ Fees

About What does it include?

Profit Calculator

Discover your

Revenue

Profit

Contact us for a helpful calculator and one-to-

one consultation with a COB Regional Leader

View final slide for contact details.

Become a COB Certified Authorised Testing Centre (ATC)

Authorised Testing Centres

What is COB Certified?

COB (Certificate in Online Business) brands founded in 2008 and established by Deborah Collier

COB Certified series developed by leading industry experts

Globally recognised by leading well-known brands and governments around the globe

COB Certified Exams – Where?

Any new COB Certified Licensed Training

Providers (LTP) – As part of on-site or public

course

Authorised Testing Centres (ATP) invigilate

Exam retakes

Self-study and e-learning course exams

ATPs do NOT mark the exams

ATPs do NOT issue COB Certified qualifications

Authorised Testing Centres (ATC)

Invigilate COB Certified exams

Customers purchasing COB Certified Self-Study

Course Box Sets

Customers subscribing to E-Learning only

editions

Customers retaking COB exams (All)

Benefits of Becoming an ATC

Additional revenue

Payment received direct from student

Your standard invigilation fees

Association with COB brand

ATC’s Listed on The Certificate in Online Business web site

Exam booking

Exam administration

COB ATC responsibilities

What does the ATC earn?

The Exam Process (ATC’s Only)

Step 1: Administration Fees

Student or Sponsor Pays

Exam Administration Fees COB student’s details

registered with COB

Certified Examination Council

Authorised Testing Centre (ATC) details

Unique Candidate number

Booking Authorisation code

Step 2: Invigilation / Exam Booking

Student or Sponsor Pays

Exam Invigilation Fees

Books and Invigilates Exam

Requests

Papers Provides

Exam Papers

ATC Responsibilities During Exam

Welcome and ensure examinee comfort

Optional: Provide refreshments

Read exam rules to examinee

Provide professional presence during exams

Ensure rules are adhered to during exams Maintain fairness and integrity

Time the exams 1hr 30 Part A

15-30 Minute break

1hr 30 Part B

Lunch break

1hr 30 Part C (for dual certification exams only)

Step 3: Accreditation

Couriers Completed

Exam Papers Marks Exams / Issues Results

and Certificate (if passed)

What Does ATP Earn?

Invigilation fees are set by the ATC

Fees are competitive around the globe

Ranging on average £50 - £200 for single

certification

Invigilation fees include completed paper

courier fees to COB Council

Sell or Give E-Learning Licenses

Multi-Lingual E-Learning

Tracks

COB Certified E-Commerce + E-Business Manager

COB Certified Digital Marketing Manager –Combined Live Online + E-Learning - Upcoming

Languages

English

Upcoming Multi-Lingual

High-Volume Multi-User Licenses

Carefully selected reseller partners, for example

Large educational institutions

Buy discounted high-volume user licenses for COB Certified e-learning courses

Sell individual licenses or

Offer e-learning licenses free to new or existing customers

Bank business customers

Download E-Learning Guide

Download E-

Learning Guide

(PDF 1.7MB)

COBCertified.com

Contact us for further information

Deborah Collier President & Chief Information / Marketing Officer

The Certificate in Online Business

COBCertified.com

Phone: 01753 362 654

International +44 1753 362 654

Training, Testing and Reseller Opportunities 2018 · COB Certified E-Business Manager ... COB...

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