© 2 0 1 6 N a t i o n a l A r t s S t r a t e g i e s .

CREATIVE COMMUNITY FELLOWSWestern Museums Association2016 Annual Meeting Taylor Craig | @talexiscraig | tcraig@artstrategies.org

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

2

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

ADRIENNE BENJAMINMille Lacs

Band of OjibweIsle, Minnesota

3

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

How many incredible voices and how much brilliant talent has gone idle due to this lack of exposure?

4

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

5

ROBERT WARRENGigsyNew Orleans, Louisiana

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

6

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

7

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

8

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

9

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

10

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

11

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

12

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

13

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

14

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

15

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

16

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

17

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

18

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

19

CREATIVE COMMUNITY FELLOWS

Tucson, AZ

Sarah Gonzales, Co-Director Spoken Futuressgonzales@TucsonYouthPoetrySlam.org

Tucson Youth Poetry SlamLiberation LyricsKaleidoscope

Core Programs

29

30

31

32

33

34

35

36

37

38

39

40

41

42

Mission & Values

Mission:To create youth –driven theatre that is riveting and relevant, challenging

audiences to hear new stories, start conversations, and participate in their communities

Core Values:We believe:

In the radical potential of youth In creating art that is embedded in and reflective of our community That everyone who wants to see or participate in theatre should have

access to it In what is possible when people from different ethnicities, genders, ages,

social circumstances and cultural contexts come together That youth deserve to see themselves, their values, and their experiences

reflected onstage in making great art

THE PARTNERSHIP

Roosevelt School DistrictCultivate South

PhoenixDesert Botanical

Garden

LAND: THE PHX ADVANTAGE

COMMUNITY DESIGN CHARRETTE

SPACES OF OPPORTUNITY

PHASE ONE

Stage

Day One

COVER CROP

AIREAL SHOT

COMMUNITY GARDENS

SECOND SATURDAY EXPERIENCE

© 2 0 1 6 N a t i o n a l A r t s S t r a t e g i e s .

Journey Mapping

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

63

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

64

WHAT IS A JOURNEY MAP?

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

65

The AEIOU framework was originated in 1991 at Doblin by Rick Robinson, Ilya Prokopoff, John Cain, and Julie Pokorny. Its aim was to help analyze Ethnomethodology data and 

Conversation analysis with MECE categories.

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

PRINCIPLES OF BRAINSTORMING1. Defer judgement (both negative and positive)2. Encourage wild ideas (all ideas are good ideas)3. Build on the ideas of others (don’t shut ideas

down, explore them)4. Stay on topic (put other discussions on the bike rack)5. Have one conversation at a time6. Be visual7. Go for quantity over quality (once you have a full

set of ideas, you can begin to refine)

66

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

A FEW NOTES1. The most useful way to create a

journey map is with the people who will/do experience it

2. This can be used as a hypothesis or post research

3. You can use this to share your intention with others

4. Or evaluate your work

5. Mapping from the experience of extreme users can be helpful

67

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

68

10 MINUTES

•Map the museum lobby experience•Be visual!•Circle your high and low touchpoints

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

What reactions do you have?

69

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

70

THANK YOU

© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .

A Few Resources:• Adam Richardson on The Customer Journey Map via HB

R• Derby Museums Human-Centered Design Handbook• IDEO.ORG’s Design Kit: The Field Guide to Human-Cent

ered Design

• Service Design Tools• Stanford d.school’s Virtual Crash Course in Design Thin

king• The Collective Action Toolkit from Frog Design

71