Post on 30-Oct-2014
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The Innovations that are Reshaping Experiential Marketing
“The most important skill set of the New Marketer is intellectual curiosity”
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RETHINKING THE EXPERIENTIAL MODEL
WHY INNOVATE?
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THINK Innovation
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THE RE-EMERGENCE OF THE MINORITY REPORT
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HOW You Must Think
The Future of Media will be intangible.
Proliferation of widgets, gadgets, and apps is increasingly killing the impression based Marketing model.
+ Brands must completely rethink the “distribution” of their brand message
+ The ecosystem of customer experiences that is now defined by micro-interactions with the brand.
The future in harnessing media will boil down to imaginative thinking.
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HOW You Must Think
+ Consumers are going to the biggest properties+ Consumer connectivity and engagement has caused
for the reinvention of the agency model, the Marketing model, and the structure of Marketing teams.
+ The marketing strategy must be about changing behavior; noting that each touch point has a different influence upon the consumer and it will be the “effect” that makes the difference in the end.
+ In the new era of marketing, the focus must be on the modes that consumers are in when they interact with and experience messages
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THINK Innovation
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From OOH Bus Station Wraps to Augmented Reality
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THINK Innovation
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From OOH Bus Station Wraps to Viral Video
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THINK Innovation
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From Collateral awareness call to action to Instant Engagement
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THINK Innovation
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From Product Packaging to Product Education
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THINK Innovation
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From Product Packaging to Product Education
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THINK Innovation
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Making Models Part of the “Activation”
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THINK Innovation
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From Analog Games to Social Gaming
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THINK Innovation
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Turning Print ads into Check-ins (via Foursquare)
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THINK Innovation
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From Bright Lights to Movie Magic (Obscura Digital)
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THINK Innovation
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From Static Billboards to Interactive Billboards
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THINK Innovation
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From Dinner Tables to Touch Tables
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From Displays to Interactive Window Engagement
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THINK Innovation
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From Clipping Coupons to Mobile Coupons
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THINK Innovation
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From Signage to Touch Screens
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THINK Innovation
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Social Mapping for a Crisis
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CONNECT With Us
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Dynamic customer experiences centered around content, applications, and communications relevant to the social
relationship being cultivated will be the new sell-through approach.