Wrapping Content in a Community

Transforming mass media into social media

Social media growth versus traditional media

Social media growth versus traditional media

Social media growth versus traditional media

Social media growth versus traditional media

Social media faux pax

Social media faux pax

Mass media focuses on celebrity not engagement

Social media faux pax

Mass media focuses on celebrity not engagement

Mass media doesn’t know the difference between ‘provocative’ and ‘thought provoking’

Social media faux pax

Mass media focuses on celebrity not engagement

Mass media doesn’t know the difference between ‘provocative’ and ‘thought provoking’

Mass media focuses on building a network of free labour instead of relationships

‘Giving a voice to the already voiced’

‘Giving a voice to the already voiced’

Looking for an argument?

Looking for an argument?

If you build a boxing ring, people are going to fight.

Tom Steinberg, MySociety.org

Connection, not just ‘crowd-sourcing’

Connection, not just ‘crowd-sourcing’

The old model

Publisher

Content

Audience

Creates

Reacts

The New Model

User engagement cycle

Casual(Just stopping by)

Connected(Signing up and engaging in light

interaction)

Committed(Signing in because of personal benefit and engaging in heavy interaction)

Catalyst(Identifying as Guardian Readers, telling other people, linking to or

blogging about us…)

User engagement cycle

Casual(Just stopping by)

Connected(Signing up and engaging in light

interaction)

Committed(Signing in because of personal benefit and engaging in heavy interaction)

Catalyst(Identifying as Guardian Readers, telling other people, linking to or

blogging about us…)

User engagement cycle

Casual(Just stopping by)

Connected(Signing up and engaging in light

interaction)

Committed(Signing in because of personal benefit and engaging in heavy interaction)

Catalyst(Identifying as Guardian Readers, telling other people, linking to or

blogging about us…)

User engagement cycle

Casual(Just stopping by)

Connected(Signing up and engaging in light

interaction)

Committed(Signing in because of personal benefit and engaging in heavy interaction)

Catalyst(Identifying as Guardian Readers, telling other people, linking to or

blogging about us…)

User engagement cycle

Casual(Just stopping by)

Connected(Signing up and engaging in light

interaction)

Committed(Signing in because of personal benefit and engaging in heavy interaction)

Catalyst(Identifying as Guardian Readers, telling other people, linking to or

blogging about us…)

Beyond social networking

Beyond social networking

CasualBookmarking

TaggingAdding to GroupAttention Data

Beyond social networking

CasualBookmarking

TaggingAdding to GroupAttention Data

ConnectedCommenting

RatingVoting

Endorsing

Beyond social networking

CasualBookmarking

TaggingAdding to GroupAttention Data

ConnectedCommenting

RatingVoting

Endorsing

CommittedUGC

SoulmatesTools for Content & Users

Social Site SkillsProfiles

Beyond social networking

CasualBookmarking

TaggingAdding to GroupAttention Data

ConnectedCommenting

RatingVoting

Endorsing

CommittedUGC

SoulmatesTools for Content & Users

Social Site SkillsProfiles

CatalystNetworking tools

Blogging toolsNetworked journalism

Beyond social networking

CasualBookmarking

TaggingAdding to GroupAttention Data

ConnectedCommenting

RatingVoting

Endorsing

CommittedUGC

SoulmatesTools for Content & Users

Social Site SkillsProfiles

CatalystNetworking tools

Blogging toolsNetworked journalism

Attention&

Reputation

Social media editorial strategies

Social media editorial strategies

Open up and have a conversation with your audience

Social media editorial strategies

Open up and have a conversation with your audience

Blogging tools and new forms of journalism

Social media editorial strategies

Open up and have a conversation with your audience

Blogging tools and new forms of journalism

Involve the audience in meaningful ways

Social media editorial strategies

Open up and have a conversation with your audience

Blogging tools and new forms of journalism

Involve the audience in meaningful ways

Tap into the wisdom in the crowds

‘Wrapping content in a community’

Open up to your audience

Open up to your audience

Connecting with Twitter

STOMPing in Singapore

New York Times, Live Journal and Press Freedom

Editorial creativity

Go to the conversation

Go to the conversation

Blogging technology and new forms of journalism

Visualising News

Visualising News

Fix the roads mashup

Wisdom in the crowds

Wisdom in the crowds

Podcasting live fleeing a Cat 5

Podcasting live fleeing a Cat 5

Real voices

Real voices

Egyptian police brutality exposed

Supporters promote you

What’s stopping you?

How many psychiatrists does it take to change a light bulb?

One...but the light bulb has to want to change

With thanks to ...Flickr photos Some Rights Reserved

the main (boxing) by dickuhne

an idea (the light bulb) by aloshbennet

massive change by 416style

From icanhascheezburger.com

leef I alonze by Brad

Kevin Anderson, Guardian blogs editorkevin.anderson@guardian.co.uk

blogs.guardian.co.ukstrange.corante.com