Post on 07-May-2015
description
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Transmedia Worlds
Jesse Schell
Examples of Transmedia Worlds
Transmedia Worlds EXIST APART
Pokemon
Transmedia Worlds HAVE MANY GATEWAYS
Optimus Prime
Transmedia Worlds are POWERFUL
Scott Nall
1902 1953 2008
Transmedia Worlds have LONG LIVES
The Pipe of Sherlock HolmesBefore
The Pipe of Sherlock HolmesAfterDeerstalker Cap: Illustrator Sidney Paget
Calabash Pipe: Actor William Gillette
Transmedia Worlds EVOLVE OVER TIME
Santa Claus – The Patron Saint of Transmedia Worlds
Transmedia Worlds…
…exist apart…have many gateways…are powerful…have long lives…evolve over time
But what makes a good one?
Transmedia worlds tend to be rooted in a single medium…
…with a single creator
J. K. Rowling Jim Henson Satoshi Tajiri
Nobuyuki Okude Walt Disney
Transmedia worlds are intuitive
Transmedia worlds facilitate the telling of many stories
Transmedia Worlds make sense through all their gateways
vs.
Tinker Bell vs. Tinker Bell
Transmedia Worlds fulfill wishes
Transmedia Worlds mean something
Finally…
“Long experience has taught me that the crux of my fortunes is whether I can radiate good will toward my audience. There is only one way to do it and that is to feel it. You can fool the eyes and minds of the audience, but you cannot fool their hearts.”
- Howard Thurston
Transmedia Worlds fit the hopes, dreams, and lives of your audience
Email: jesse@schellgames.comTwitter: @jesseschell
Slides: slideshare.net/jesseschell
Thanks!
Strong Transmedia Worlds…
1. Exist apart2. Have many gateways3. Are powerful4. Have long lives5. Evolve over time6. Tend to be rooted in a
single medium and a single creator
7. Are intuitive
8. Facilitate the telling of many stories
9. Make sense through all their gateways
10. Fulfill wishes11. Mean something12. Fit the hopes, dreams,
and lives of their audience