Post on 21-Jan-2018
transcript
#INVERSION
TREND MONITOR®
FORECAST 2017-18
February 9th, 2017
In partnership with
TM® METHODOLOGY
MONITORING
SCENARIOS
INTERNATIONAL BENCHMARKING
ADVANCED SEGMENTS ID.
AIMS
SEMIOTIC ANALYSIS
MAPPING
FOO
D
BEV
ERA
GE
BOD
Y C
AR
E TE
CH
NO
LOG
Y M
OBI
LITY
MED
IA M
KT
HO
ME
RET
AIL
FASH
ION
NETNOGRAPHY & BIG DATA
COUNTRIES SOURCES MARKETS
DESK & FIELD
UK
FRA
NC
E SP
AIN
G
ERM
AN
Y IN
DIA
JAPA
N
USA
CH
INA
WEB
CO
OL
HU
NTE
R
NET
WO
RK
PRES
S
IDENTIFICATION AND POSITIONING OF TREND DRIVES
AD HOC THEMATIC MONITORING
TREND SEGMENTATION BY PLAYERS, MARKETS, COUNTRIES
FOCUS ON EVOLUTIVE TARGETS
POSITIONING CONCEPTS/PLATFORMS + INTEGRATION FOR AD HOC RESEARCH + EDUCATION + CONSULTING + WORKSHOPS
RU
SSIA
BR
AZI
L
ITALY
TUR
KEY
babatrendmonitor.com
6 PILLARS OF INNOVATION
PORTRAY THE #INVERSION SIGNALS FROM INTERNATIONAL MARKETS TO CATCH THE MOST POWERFUL INSIGHTS
SOCIETY
VALUES
2
3
4
6
ENVIRONMENT 5
SELF 1
CULTURAL MODELS
POLITICS AND MARKETS
2. Pillars
#INVERSION 4 FUTURE SCENARIOS
12 TRENDS
CONTINUITY
DISCONTINUITY
1. MODIFICATION
2. TRANSFORMATION
CHANGE
4.
INTERRUPTION
3.
INVERSION
RULING SUITING
RESHAPING
SIMULATE
MASH UP TRANS
EXTRAREAL BACKWARD
EXTREME
IMMERSION
INFINITY CYBER
RESISTANCE INVOLVEMENT
INVERSION
RESI
STA
NC
E IN
VO
LVEM
ENT
CONTINUITY
DISCONTINUITY
We cannot turn back, we have to go ahead. Trying to do our best,
we keep our pillars.
Instability as a chance to explore multiple sources and overcross
categories, to test myself and my world as unique creations.
The so-called “innovation” is destroying our human identity.
Safety lies in a radical protection of our own identity.
Technology is the way to exist: hardware is outdated and hitch,
future belongs to immaterial experiences and eternal life
BARBARIANS
GUARDIANS JUMPERS
EXPLORERS
5. Targets & Clusters
baba TREND MONITOR ® 2017-18
In partnership with
5. Targets & Clusters
baba TREND MONITOR ® 2017-18
A C O U N T R Y B A S E D WORLDWIDE CLUSTERING THROUGH ROIALTY’S ONE TARGET® BIG DATA Communication targets
vs. Social Data profiling
T w i t t e r a c t i v e u s e r s sampling across 6 major c o u n t r i e s ( N = 2 5 . 0 0 0 each):
C luster ing v ia socia l profiling through Roialty One Target® platform
In partnership with
#INVERSION
INDUSTRIES & TRENDS
Extreme Trans Immersion
Reshaping Extreme Simulate
HOME
FOOD
BODY
BEVERAGE
Immersion Cyber Extrareal RETAIL
Extrareal Cyber Trans FASHION
Cyber Backward Trans
Infinity Cyber Simulate
6. Industries & Trends
MOBILITY Immersive Trans Cyber
MEDIA
HI-TECH
Mash Up Cyber Immersion
Immersive Infinity Cyber
TREND MONITOR®
FORECAST 2017-18
# from trend concepts to good data
# from inspirations to insights
# from surveys to anticipation drives
an #INVERSION path…