Post on 22-Mar-2016
description
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Trend Report
Autumn/Winter 2013-14
Contents BerlinCityGuide
CreativeDirectionTrends
Surrealism LookingBack
LookingForward
TedBaker
Brand Application
VisualApplication
Berlin
City Guide
Creative Direction
Surrealism/Looking back/Looking forward
Surrealism
Creative Direction Colour Palette No.1
Surrealism is a trend that delves into the unexpected. It is inspired by the escapism from everyday life, almost as a way of lashing out. With brash and obtrusive objects featuring in Visual Merchandising, this trend is set to make a statement. The colour palette is bold and contrasting. To idea is to ‘play surreal games with a surreal society’.
Looking Back
Creative Direction Colour Palette No.2
This trend is inspired by a dispairing attitude towards technologic advances. It is almost a reaction to fight against further futuristic occurances, and traces back roots to a time that many long for, where actions were simpler, things were home made, and everyone was at one with the great outdoors. This trend is for those who want to take a sentimental journey in time.
Creative Direction
Looking Forward
Colour Palette No.3
This trend is inspired by architecture, futuristic visions and robotic shapes. In this digital age where technology is advancing at a rapid rate it is questionable what our future will become. This trend delves into the future with angular shapes and chrome dominating. It is experimental and unknown.
Surrealism
Visual Merchandising
Surrealism
Print and Graphics
Surrealism
Menswear
Looking Back
Romantisim Visual Merchandising
Print and Graphics
Looking Back
Menswear
Looking Back
Futurism
Visual Merchandising
Futurism
Print and Graphics
Futurism
Menswear
Brand Application
Ted Baker
SWOT analysisStrengths Weaknesses
Opportunites Threats
StrengthsEstablished brandLoyal consumersSense of humour Change image frequently whilst maintaining brand DNA
No advertising
Expand consumer base/ attract new consumersShow brand is forward thinking and culturally aware
Recession-people spending less money on clothes
Ted Baker
Visual Application
Visual Application
Logo
Visual Application
Packaging
Visual Application
In-store design
Visual Application
Window display
Visual Application
Window display
Natasha Stock/Jemima Wilson/Eileen Pegg