ONLINE TRENDS 2013 A brief stroll into our past and future Jorg Verweij

ONLINE TRENDS

The www as we know it Is less than 11000 days old

ONLINE TRENDS

It reaches almost 1/3 of our planets population It reaches almost 1/3 of our planets population

But what is the purpose

ONLINE TRENDS

of the web But what is the purpose of the web?

ONLINE TRENDS

It’s just a tool! It should make life easier, and separate us from other species on this planet

10 internet trends for 2013 Take ‘m, or leave ‘m

Marketeers become data geeks

#1 BIG DATA

The rise of the death star!

Channels are often silos, consumers go from one to the other

CRM SEM MAIL INBOUND

They have to merge to be able to make better decisions

#1 BIG DATA

#2 CONVERSION ATTRIBUTION

#2 CONVERSION ATTRIBUTION

What do we see? ’Attribution modeling': Marketers have been over valuing the last click. • With all the data in place, marketers should take a more holistic approach

to what's called attribution tracking -- the process of assigning a specific value to a marketing action that results in a conversion

• Main goal or diver is lower acquisition costs!

? ? ?

? ? ?

What do we see?

Big Pictures

Large Homepages

Cinemagraph

Responsive Design

#3 DESIGN IS KING

BIG PICTURES

BIG PICTURES #3 DESIGN IS KING

LARGE WEBPAGES Scrolling is the new clicking!

#3 DESIGN IS KING

CINEMAGRAPHS

#3 DESIGN IS KING

CINEMAGRAPHS

#3 DESIGN IS KING

#3 DESIGN IS KING

RESPONSIVE WEBDESIGN

Here to stay, but there is a long way to go

MOBILE FIRST

And stop saying mobile users won’t do that

#4 MOBILE FIRST

#5 EARNED vs BOUGHT MEDIA

BOUGHT MEDIA

Advertising, Television, Bannering, Radio, Sponsorship,

Paid search

#5 EARNED vs BOUGHT MEDIA

BOUGHT MEDIA

OWNED MEDIA

EARNED MEDIA Advertising,

Television, Bannering, Radio, Sponsorship,

Paid search

Websites, SEO, E-mail, Apps,

social networks, communities, content,

service extension

#5 EARNED vs BOUGHT MEDIA

BOUGHT MEDIA

OWNED MEDIA

EARNED MEDIA

EARNED MEDIA Advertising,

Television, Bannering, Radio, Sponsorship,

Paid search SEO, Facebook, Google+, Pinterest, YouTube, Twitter, Blogs, Comments, E-mail

Websites, SEO, E-mail, Apps,

social networks, communities, content,

service extension

#5 EARNED vs BOUGHT MEDIA

BOUGHT MEDIA

OWNED MEDIA

EARNED MEDIA

EARNED MEDIA

STRANGERS FANS CONVERSION

Advertising, Television, Bannering, Radio, Sponsorship,

Paid search SEO, Facebook, Google+, Pinterest, YouTube, Twitter, Blogs, Comments, E-mail

Websites, SEO, E-mail, Apps,

social networks, communities, content,

service extension

CUSTOMERS

1. What the brand tells about the brand 2. Or what a friend tells about the brand?

BOUGHT MEDIA

OWNED MEDIA

EARNED MEDIA

EARNED MEDIA

#5 EARNED vs BOUGHT MEDIA

WHAT WOULD YOU BELIEVE?

#5 EARNED vs BOUGHT MEDIA

EEG #6 NEUROMARKETING #6 NEUROMARKETING

YOUR BRAIN DOESN’T LIE Measuring electronic signals in the brain

Quinny was one of the first

#6 NEUROMARKETING

Quick and dirty user testing

#7 OPTIMISATION

#8 LOCATION BASED

More sensors will be mobile

#9 INTELLIGENT OBJECTS

#9 INTELLIGENT OBJECTS #9 INTELLIGENT OBJECTS

More sensors will be mobile

More sensors will be mobile

“intelligent objects #9 INTELLIGENT OBJECTS

#10 BEHAVIOURAL TARGETING

Despite privacy limits

Reserve this year's budget for Analytics

1. Amazing content

SUMMARY

2. Beautifull webdesign

3. Analytics

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