Post on 02-Dec-2014
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13 TWEETABLECONTENT MARKETING TRICKS
Tis the season for tricks and treats...Halloween tricks don't need to be freaky.Ask the right people and they can get pretty geeky.See, we needed some tips to share with our crew,So we asked the experts to share what they knew.
These marketing pros can get leads in the door,And thanks to their insights, we all can get more!These thirteen tricks are more like marketing treats,And—even better—they can also be tweets...
Start with a plan and concrete objectives. Otherwise, you're engaging in random
acts of content marketing.
Erika Heald
TWEET ITTWEET IT
If the content you write feels dull to you, it probably does to your readers.
Molly Buccini
TWEET IT
If it's going to strike a chord, content must start with your audience's interests
and needs.
Mark Feffer
TWEET IT
Remove barriers for your audience—such as long paragraphs, confusing headings,
or hard-to-find landing pages.
Heike Young
TWEET IT
Measure interactions after people get content. Did they make it past the first
page? Will they download the next piece?
Matthew Wellschlager
TWEET IT
Base production on the analysis of successful content. Make sure it's
data-driven.
Immanuel Lee
TWEET IT
If marketing is to be a revenue generator, get tight with sales.
Toby Murdock
TWEET IT
Content is the atomic particle of all digital marketing. Everything.
Rebecca Lieb
TWEET IT
Identify your content and process needs first. Compare technology
vendors second.
Liz O'Neill
TWEET IT
Content opportunities will sprout up across your organization. You need someone who
always has an eye on the ball.
Kim Larson
TWEET IT
We’re visually driven beings...Use multiple visuals in a post—one for
every sub-head.
Luke B. Kintigh
TWEET IT
Simply put, the key to being a better writer is to write.
Ann Handley
TWEET IT
Email—when done right—should be more like a conversation: engaging,
useful, fun, valuable, human.
DJ Waldow
TWEET IT
Don’t let content marketing scare you!With the right tools, content marketing is the best way to
treat your audience and grow your business. Find out how:
KAPOST.COMSALESFORCE.COM