Triple win for the Bicycle

Advantages of Positive Incentives for a Healthy and Sustainable Mobility

Choice.

Karnataka, Bangalore, june 2014Marcel Bijlsma

director

Janine Hogendoornfounder

AMSTERDAM before 1996

AMSTERDAM now

BANGALORE now

BANGALORE 2020

Albert Einstein

SITTING STILL = SMOKING

DON’T MOVE

AIR QUALITY - CLIMATE CHANGE

400 ppm

PLACEMAKING 4 PEOPLE

ClimateEnvironment

Social-interaction Accessible

Urbanization Public Space

Local Economy

Triple Health Effect

ClimateEnvironment

Health

TRIPLE HEALTH EFFECT MENTAL * PHYSICAL * AIR

Social-interaction Urbanization Public Space Health

Public Space Local Economy

49% turnover

CHANGE IS GOOD

WIN-WIN-WIN

3CycleMiles

vitality ~ productivity ~ air quality ~ placemaking

Employers

WIN-WIN-WIN

(local) governments

triple health effect ~ sociale interaction ~ local economy ~

placemaking

WIN-WIN-WIN

Employers

Retailers

turnover ↑ ~ local economy ~ authentic cities ~ visibility

WIN-WIN-WIN

(local) governments

Employers

WIN-WIN-WIN

All bicyclists togetherCommunityGAME-ELEMENTS

I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I

I I I I I I I I I I I I I I I I I I I I I I I I I I

EMPOWERED – FREE – SPACE – HAPPY

ChildrenWomen

ManAll income

groups Old

Young Government

Royals

simply everyone

Chec

k w

ww

.flic

kr.c

om/p

hoto

s/am

ster

dam

ize/

Example is better than precept ALL CYCLE COUNTRIES

24% CYCLES ALREADY

THEY FOLLOW as WIN-WIN

What if we can seduce people in a personal,

positive way towards smart mobility....?

Social mobility approach

Amsterdam

BANGALORE

m e e t s

AMBITION

Ring-Ring®WorldWide Community with

Local Advantages

Showcase of Social mobility approach towards a Healthy and Sustainable Mobility Choice.

Everyone chooses THEMSELF & the healthiest choice gets

rewarded

SMART CITIES

REAL-TIME CYCLE DATAWHERE & WHEN

INFRASTRUCTURAL PLANNING

INDIAN PILOT

SMARTPHO

NEAlgorithm

developed by Mobidot

API’S from OTHER APPSwith a check about the input

OTHER GPS-

DEVICESwith a check about

the input

DEVELOPCOMMUNITY-PLATFORM

EMPLOYERSGame element and group milesGOVERNMENTSgame element & group milesRETAILERSlocation based advantagesBICYCLERSnetwork - FOLLOWERS

PRIVACYback to the people

Advantages of Social Mobility approach to city policy making

Social Mobility approach=

Behavioural change

Behaviour

Measure

Analyse

Incentivise

Behavioural change cycle

Incentivise people to change

pleasure

planet

profit people

sustain able city

safe city

vital cityacces-sible city

attractive city

Social mobility approach

Win-win between Individual, social and city goals!

What kind of incentives promote change?

FUN

MONEY

INFORMATION

SOCIALPRESSURE PRESENTS

RECOGNITION

Justification

Social Mobility approach: new ways of collaboration

Social Mobility approach: new ways of collaboration

Social Mobility approach: new ways of collaboration

Social Mobility approach: new ways of collaboration

accelerometer + accelerate + GPS

algorithm: 90% probability

reward each CycleMile

Behaviour

Measure

Analyse

Incentivise

Back to theBehavioural change cycle

Behaviour

Measure

Analyse

Incentivise

Back to theBehavioural change cycle

ICT platform Software-as-a-Service

Measurement capabilities

• 24x7• Automated• multimodal

ICT platform

Incentive capabilities

ICT platform

Targetgroupspecifi

c

Hotspot

specific

Periodspecifi

c

Analysis capabilities

ICT platform

Targetgroupspecifi

c

Hotspot

specific

Periodspecifi

c

Policy insight:Floating People Data (1)

Policy insight:Floating People Data (2)

Policy insight:Floating People Data (3)

Social mobility: a paradigm shiftPeople centred mobility System focused transport

infrastructureTravellers act as sensors In-mode sensors

Travellers act as ‘suppliers’ Central system control

Personalised transport options Increased automation

Personal ‘lifestyle dashboard’ Increased infrastructure to infrastructure

Travellers, third parties ‘finance’ infrastructure, with LGO

Centralised finance of infrastructure, pay-as-you-go

Supporting ‘good’ travel decisions Provision of ‘good’ transport options

Personal optimisation (own goals) with sustainability goals

System optimisation with sustainability goals

Cross-sectoral ICT, web 2.0 technology Mixture of fixed and pervasive technology

Virtual social community Access to dynamic system information