Tripper app

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MARKETING PLAN

For Travel app Tripper

Travel and Tourism Industry

Indian travel and tourism industry to grow over 12 % in the next three years

Second fastest growing market in the world

India is home to the third largest internet user base.

India’s Travel industry

to grow to 46% in 2016

India’s Internet population Growth (in bn)Source: Euromonitor,UN;” the future of internet in India”NASSCOM August 2016

India’s internet Users base to grow 2.2 times by 2020

Number of smartphone users in India (In mn)Source: Euromonitor,UN;” the future of internet in India” NASSCOM August 2016

Growing Travel and tourism

industry

Growing Internet user base and the

number of smartphone

Company Profile

Provides a platform where you can book flight, Trains, bus tickets. Choose and book hotels also book and customize various tours and travel packages

A leader among the travel and tourism company’s in India

Shifting focus towards app usage keeping in mind the burgeoning smartphone and industry

Highest number of monthly desktop pages Views as compared with other online travel agencies

Average monthly desktop page views (MM)Source: ComScore data fro January to June 2016

Enjoys 47% of the total market share of online travel and tourism

Company’s Goal

To be the Leader in the Travel and tourism industry

Tap the potential in the increasing smart phone market

LeisureTourists

Business Tourists

Tourists

LEISURE TOURISTS

Easy Local Transport to roam around for sight seeing

Cheap flights and hotels A day wise plan or itinerary

An experience worth sharing

BUSINESS TOURISTS

Manage all services from one platform

All bookings to be sorted in one place

A day wise plan or itinerary

To be on time and not to miss out any meeting

TripperCreate, track and share your trip

Introduces

What is Tripper ?

You Book your tickets

We create an itinerary and auto sync it with calendar and google maps

CREATE

Stores all the traveller data and booking receipts

All your travel plans and bookings in one place

Auto syncs your itinerary with the calendar and sets reminders

Create your bucket list and get updates on best season, cheap flights, local events and hotels availability and cash back options

You Travel The app tracks and Travel along.

The app syncs your itinerary with google maps and travels along with you

Auto Share your Location with your friends and family

Real Time Flight updates on check in time, flight delays boarding gate.

Just one touch 24x7 customer support.

You Trip Ends We create a travel story.You can edit, publish and share.

Auto creates your Trip diary as the trip ends.Syncs the photos taken during the trip.

Edit you travel diary, add your experience and turn it into a travel blog

Share your experience with your friends and family.

MARKETING STRATEGY

MARKET SEGMENTATION

Demographic

The app caters to the needs of the business and leisure tourists

The industry professionals

The young enthusiast who want to escape out from the daily office routine.

Its target customers are basically

Points of Parity

Itinerary creation based on travel bookings and sync with calendar

Customer Support

Get updates on flights.

Points of DifferencePlans your trip and bookings

Create day wise itinerary with the must visit places on the list.

Get updates on flights.

The itinerary travels along with you and tracks your every step.

Updates on flights ticket price and cashback offer

Store all your travel data and info(passport, tickets, booking confirmations) in one place

EQUITY

BRAND MANTRA

Brand Elements

Memorable Logo

MeaningfulTripper:- A Tourist visiting site of interest

Shows the target customers

Brand Mantra is adaptable

MARKETING COMMUNICATION

SOCIAL MEDIA

MARKETING

By print media on all ticket booked by Makemytrip

Through advertisements on YouTube

Through social networking sites(Facebook, twitter handle)

Through travel blogs published and shared through Tripper

PRODUCT LAUNCH

Product Launch on Facebook, twitter and YouTube with #tripper, #MMTTRIPPER.

#MMTTRIPPER

Use coupon code and download the new tripper app to get Rs200 in MMT wallet

PRICING STRATEGY

Version Version

FREE SERVICES

Creates your Itinerary

Create Your Bucket List

Itinerary Sync with calendar and Google Maps

Notifications of Cheap flight and hotels availability

To lure the customer all the services for the first Trip to be free of cost.

Basic needs and service that a customer wants

PAY PER TRIP

Free Services

Updates on discounts, cheap flight ticket availability cashback offers

Real time Flight, hotels events data

Create your Trip Diary and share

On the go customers support

For Twice or thrice in an year tourists.

This price category mainly targets the leisure Tourists

10 per Trip

Free Services

Updates on discounts, cheap flight ticket availability cashback offers

Real time Flight data

Create your Trip Diary and share

On the go customers support

YEARLY SUBSCRIPCTION

For tourists who travel frequently.

This price category mainly targets the Business Tourists

35 per Year

49$ per year of subscription charges

35$ per year of subscription charges

Extra revenue and profit to be generated by bookings done through makemytripplatform.

All services free for the first trip

Complete 4 trips and enjoy the 5th one free

MEASURINGPRODUCT SUCCESS

Number of Trips Completed Number of

App Downloads one month after the launch

Number of Trips travel stories created

Number of App upgrades achieved

Transform the way you travel

Created by Rachit Tandon,

RIL, During a marketing

Internship under Prof. Sameer

Mathur, IIM Lucknow.

Tripper app

Marketing