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„Made by people for people“
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WELCOME OF TRISA ELECTRO
Vitus Studer, CEO TE
Philipp Studer, Junior CEO TE
Manfred Nicoletti, Export Manager TE 3 Trisa Sales & Marketing 2009
Andrea Dieziger, Assistant CEO TE
Agenda
History (past, present, future)
Electrical appliances:
Next steps (potential partnership)
Advantages / Benefits; philosophy (brand, services, innovation) Potential product groups and articles Why with Trisa Electro and this branch?
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Hystorical Swiss Group (turnover 250mio, 1000 employees) founded in 1887. Active through several Companies in different branches like small domestic appliances, toothbrushes and oral care, hairbrushes, hair accessoires and houshold articles. Based on hard export competence (95% is export) since decades, to europe and around all the word.
Trisa Group
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History
1964 Introduction of 1st electrical toothbrush worldwide
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1971 Launch of 2nd generation of electrical toothbrushes
Trisa electric Trisadent
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1971 1st direct replacement brushes for hairstyling worldwide
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1977 own production of electrical toothbrushes and hairdryers
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1977 success of hairstyling set, until 1995 (!) in assortment
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1981 successful line extension (general agent WIK Germany for CH)
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1982 worldwide 1st Accu generation with revolutionary cabinet induction
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1987 Foundation Trisa Electro + new General Agent for Krups CH (in addition to Trisa oralcare and hairstyling)
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Stop Krups activities (Moulinex bought Krups 1992) Start export Austria
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01.01.1997 Start with complete range brand Trisa: after dentalcare and hairstyling, new household
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Anno 2000 16 Trisa Sales & Marketing 2009
2003 New building ready, Triengen 17 Trisa Sales & Marketing 2009
No air conditioning, but cooling by construction building elements on the ceiling
Solar cell facility for 60‘000 KW of electricity output
Ground water sourcing saves up 20‘000 liter of oil/year; heating during winter, cooling during summer
Ecological aspects
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Foundation: 1987 Turnover 2008: CHF 29.5 Mio. Export Markets: CHF 9.9 Mio. (+50%!, ref. 2007)
Austria (Möbelix, Mediamarkt/Saturn, Cosmos, Interspar) France (Carrefour, Cora, Leclerc, Intermarché) Germany (Möbelix, General Contractor=GC HKS) Hungary (GC) Ucraine (GC) Former Yugoslavia (GC) Bulgaria (TRISA Bulg.) Nepal Russia •Jordan, Iran
Figures
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We want to be leader in CH and Austria. Expand our export area with excellence, quality and market oriented range of household electrical appliances. As well as with perfect full range services.
Vision
Target: 50% Export / 50% CH 20 Trisa Sales & Marketing 2009
Through innovation, speed and flexibility we want to be a market leader Continuos market research/analyze and implementation of new technologies are the supporting tools With partnership and the right people: emphasize TRISA spirit (inside and with TRISA partners)
Mission statement
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Innovativ Instruction manuals
In 12 different languages (D/F/I/E/CZ/H/SLO/KRO/ RU/BU/PO/TU), upgradeable for further languages
Pictorial representation for easy understanding
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Packaging
Modern Design
Colored 23 Trisa Sales & Marketing 2009
AAA partnership: trust, reliability and open communication; slim and optimized process/structure
Competent and entrepreneurial employees: focused to satisfy your needs simply and efficient
Service range: complete and fully customized e.g. training etc
Speed: answer/offers to your inquiries within 24h
Handsome business (success stories)
Why with Trisa Electro? Why with electrical appliances?
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Product Groups
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Dentalcare
„For a big bright smile“
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Hairstyling
„For the beauty in you“
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Health and Fitness
„For body and soul“ 28 Trisa Sales & Marketing 2009
Coffeetime
„For a relaxed break“ 29 Trisa Sales & Marketing 2009
Kitchentime
„For the better taste“ 30 Trisa Sales & Marketing 2009
Cheese and Grill
„For pleasure times“ 31 Trisa Sales & Marketing 2009
Ironing
„For professionals and travellers“ 32 Trisa Sales & Marketing 2009
Cleantime
„For a cleaner World“ 33 Trisa Sales & Marketing 2009
Hot and Cool touch
„For cool and hot people“ 34 Trisa Sales & Marketing 2009
Market Share of Trisa Electro (source FEA 2006)
Article 2006 Article 2006 Article 2006
Electrical toothbrush incl. Sonic
24% Sandwichtoaster (double plates)
14% Espresso machine 18%
Table oven 29% Hairclipper 26% Steam station 11%
Stand Mixer 18% Deep fryer 17% Slicer 16%
Table & outdoor grill 49% Raclette, Partygrill 23% Filter coffee machine 11%
Toaster (clip) 21% Vacuum cleaner 23% Toaster 14%
Tower Fan 24% Bread baker 10% Micro wave 4%
Kettle 20% Hairdryer 18%
Trisa share in CH on small electrical appliances (overall) > 20%! 35 Trisa Sales & Marketing 2009
Next Steps?
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Which products/product ranges ideal for you?
Each country is different from the other
Not necessary full range (focus from the beginning on groups) Previous shall check situation and market: I want this? Yes/no partnership? Yes: which product range(s)? Which kind of products? Feedback with decision about products/ranges, and local market We will submit you offers/documentation and support you with all what you need to be successful
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Welcome to visit Trisa Electro during 2008
Future partnership with Trisa Electro Advantages / Benefits (brand, services, innovation) Matching product groups and articles Alternative
Conclusion
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Basic general decision Market check feedback / contact / visit / questions Follow up from our side regular and soon
Suggestion next steps
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Piyush Tulsian Tel +91 11 43211222 Tel Mob +91 9818836186 Fax +91 11 43211205 Piyush.tulsian@htpl.co.in Himalayan Times Pvt Ltd, New Delhi India
Your contact at Trisa Electro
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THANK YOU for your attention!
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