1

SWINGING FROM PILLAR TO PILLARTHE ORIGIN OF THE SPECIES

4

CONTENT

A Blast through Our Past

Building on the 7 Pillars

IT’S BEEN A HIGH WIRE ADVENTURE

OFF THE GROUND

IN 2002

7

7 Pillars1. IT’S UP TO YOU

YEAR ONE

THETFORD FOREST

BLIND

FAITH2002

CHALLENGER

BRANDCREATING ADVENTURES

ENCOURAGING EVERYONE TO LIVE LIFE MORE ADVENTUROUSLY

WOW THEM

CAMPAIGNINGTO KEEP THE ADVENTURE

IN ADVENTURE

INSPIRE THEM

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LEAD THEMWHAT ARE YOUR VALUES?

CHALLENGE, SURPRISE, EXCITE

ENCOURAGE “I CAN’T” TO BECOME “I CAN”

CREATE WORTHWHILE, WELL REWARDED CAREERS

BE ENVIRONMENTALLY AND SOCIALLY

RESPONSIBLE

DO THE RIGHT THING

KEEP THE ADVENTURE IN ADVENTURE

AIM FOR 2 STEPS BETTER

12

7 Pillars1. IT’S UP TO YOU

2. KNOW WHAT YOU WANT

DREAMS

PLANFOR

YOUR

14

7 Pillars

1. IT’S UP TO YOU

3. BECOME A STRATEGIST

2. KNOW WHAT YOU WANT

ZERO NOT A HERO

THEon

work

BUSINESS

NOT IN THE

BUSINESS

16

GORILLA TACTICS

INNOVATE

VALIDATE

CULTIVATE

17

7 Pillars

1. IT’S UP TO YOU

3. BECOME A STRATEGIST

2. KNOW WHAT YOU WANT

4. KNOW WHERE YOU’RE GOING

BIGHAIRYGOALS

19

BUILD MOMENTUMWHAT ARE YOUR AIMS?

VISION:

CREATING ADVENTURES, ENCOURAGING EVERYONE

TO LIVE LIFE ADVENTUROUSLY

MISSION:TO BE THE BEST FOREST ADVENTURE COMPANY ON THE PLANET

PLAN:

70 ADVENTURE BUSINESSES WORLDWIDE BY 2013

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7 Pillars1. IT’S UP TO YOU

3. BECOME A STRATEGIST

2. KNOW WHAT YOU WANT

4. KNOW WHERE YOU’RE GOING

5. STICK TO THE KNITTING, AND STAND OUT FROM THE CROWD

21

INNOVATE

UK COURSES27in USA1

Forest Segways

New: Forest CafeForest Biking

Adventure Businesses=33

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7 Pillars1. IT’S UP TO YOU

3. BECOME A STRATEGIST

2. KNOW WHAT YOU WANT

4. KNOW WHERE YOU’RE GOING

6. MASTER THE (RIGHT) NUMBERS

5. STICK TO THE KNITTING, AND STAND OUT FROM THE CROWD

MILLION2.5

HAVE GONE

APE

REVENUE,£11.5m

CONTRIBUTING

£3.5mTO UKPLC in 2010

EBIT,£1.4m

26

7 Pillars1. IT’S UP TO YOU

3. BECOME A STRATEGIST

2. KNOW WHAT YOU WANT

4. KNOW WHERE YOU’RE GOING

6. MASTER THE (RIGHT) NUMBERS

5. STICK TO THE KNITTING, AND STAND OUT FROM THE CROWD

7. BUILD A BETTER TEAM

A TRIBE OF

400PRIME-MATES

in USA +1 JV

2010 Overseas

29

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