Post on 16-Apr-2017
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CASE ANALYSIS eBay Lusiyanti - 117151044
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Strategic Management – MM Program – Tarumanagara University
Page
Home Page
Head Quarter
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San Jose, California, USA
ProfileName : ebay inc
Industry : internet, online retailerEstablished in : San Jose, California, US
Year : 1995 Founder : Pierre Omidyar
Current CEO : Devin WenigRevenue : $8.6B
Profit : $1.98BType : Public (NASDAQ: EBAY)
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Competitors
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Acquisition
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About ebay
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Vision & Mision
VisionWe empower people and create
opportunity through Connected Commerce
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Vision & Mision
Mision
”At eBay, our mission is to provide a global online marketplace where practically anyone can trade practically anything, enabling economic opportunity around the world.”
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Vision & MisionEvaluation
Does it include...? Customers Products/ Services MarketsYes Yes NoTechnology Concern for survival PhilosophyNo No No
Self-concept Concern for public image Employees
Yes No No
Does it mention values like...? Customer or product-oriented?
Citizenship Teamwork Customer-orientedNo No
ScoreExcellence IntegrityNo No 1.6/4.5
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Strategies
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• A place to buy. • A place to sell. • A place to shop. • A place to collect. • A website. • Free for buyers and inexpensive for
sellers· • Green. • Socially responsible. • Like the real world in many ways.
External Factor Identification
Opportunities•Growing number of mobile shoppers. •Become a retailer. •Increase services portfolio through acquisition. •Open more online stores in other countries.
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External Factor Identification
Threats•Online security. •Regional low cost online retailers. •Increasing competition from Amazon.•Exchange rates.
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Competitive Profile Matrix (CPM)
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Competitive Profile Matrix (CPM)CPM ebay amazon alibaba
Key Success Factors Weight Rating Weight Score Rating Weight Score Rating Weight Score
Product quality 0.10 4
0.40 4
0.40 4
0.40
Price 0.12 4
0.48 4
0.48 4
0.48
Market share 0.10 1
0.10 4
0.40 3
0.30
Advertising 0.12 3
0.36 4
0.48 4
0.48
Customer Loyalty 0.08 2
0.16 3
0.24 4
0.32
Brand equity 0.08 4
0.32 4
0.32 3
0.24
Financial Position 0.10 3
0.30 4
0.40 2
0.20
Global Presence 0.12 4
0.48 4
0.48 2
0.24
Customer Service 0.08 3
0.24 3
0.24 3
0.24
Distribution Network 0.10 3
0.30 4
0.40 3
0.30
Total 1.00
3.14
3.84
3.20
External Factor Evaluation (EFE) Matrix
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External Factor Evaluation (EFE) Matrix
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Internal Factor Identification
Strengths•World’s largest internet marketplace.•Business model. •Economies of scale. Localization. •Payment system. •Brand reputation.
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Internal Factor Identification
Weaknesses•High fees. •No further growth strategy.
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Internal Factor Evaluation (IFE) Matrix
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Internal Factor Evaluation (IFE) Matrix
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SWOT MATRIXebay SWOT AnalysisStrength1.World’s largest internet marketplace2.Business model (no strong direct competition)3.Economies of scale4.Localization5.Payment system6.Brand reputation
Weaknesses1.High fees2.No further growth strategy
Opportunities1.Growing number of mobile shoppers2.Become a retailer3.Increase services and product portfolio through acquisition4.Open more online stores in other countries
Threats1.Online security2.Regional low cost online retailers3.Increasing competition from Amazon4.Exchange rates
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SWOT MATRIX
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Space Matrix Internal
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Space Matrix External
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SPACE MATRIX
Calculations :•X Axis : Industry Strength + Competitive Advantage 4.6 + (-2.5) = 2.10
•Y Axis : Financial Strength + Stability Position 4.7 + (-3.6) = 1.10
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SPACE MATRIX
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BCG Matrix
Star
Question Mark
Cow
Dog
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IE Matrix
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Total score IFE
4.00
3.00
2.00
1.00
3.00 I II III
Total Score EFE 2.00 IV V VI
1.00 VII VIII IX
Keterangan:
Menjaga dan mempertahankan Tumbuh dan Membangun Panen atau Divestasi
Grand Strategy Matrix
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Rapid Market Growth
Quadrant II Quadrant I
Weak competition position Strong competition position
Quadrant III Quadrant IV
Slow Market Growth
Proposed Strategies• Market development.• Product development.• Market penetration.• Diversification strategies (related &
unrelated)• Integration strategies (vertical & horizontal)
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