Turn audience into customers with social contests

transcript

Time andtide wait for no

man brand.

Turn your audience into customers with social contests

#wmf16

@webingsocial andrea@webing.com #wmf16

Like the photo? Buy it on http://www.chrisburkard.com/

Hello!

Happy CEO @webing > specialised in social contests

@webingacademy > pop up training

@webingsocial #wmf16 andrea@webing.com

Hello!

Happy DAD

Uma Zoe

Happy SURFER

MANAGED OVER

580 SOCIAL CONTESTS

HUGE AUDIENCE

1M+ USERS

AMAZING WORD OF MOUSE

18M INVITES SENT

Do you really know your audience?

SOCIAL CONTEST

In 2015 Ferrari wanted to engage with consumers and get new leads for

Ferraristore.com using social media.

We targeted 4 different countries at the same time

The idea was simple but effective

We launched a social contest on Facebook, getting leads also from

Twitter: users could get more chances to win if they tweeted FS products.

Sign up

Pick product

Facebook share

So, what can we learn from the

Ferrari experience?

#1: BE CONSISTENT

Choose a concept consistent with your brand and avoid using other brands

prizes. You want to reach out to people who like your products and become

actual customers.

#2: DON'T MIX CONCEPTS

Users are easily engaged when the idea is brilliant, but simple (eg. quiz, photo

contest, instant-win, etc.). Avoid mixing different concepts.

#3: BE FRIENDLY

People hate forms, accept that. Good news is you can use social login

and collect data automatically. Consider Facebook Login.

#4: KEEP IT SIMPLE

Sign up, click here, share this, tap there, go back, ouch!

Unless your prizes are really amazing, make sure the user journey is short.

#5: MAKE IT TAP-FRIENDLY

In 2016 people use their smartphones more than anything else.

Design your contest for a mobile experience first.

#6: SET CLEAR RULES

Be clear and let people understand immediately what you are asking them

to do to enter the contest. Always write detailed terms &

conditions and link them to your promotion.

#7: PROVIDE CONSTANT FEEDBACK

People may have technical troubles joining your contest: make sure you

monitor comments on your page and give help. Don't make people leave!

#8: BUY ADS

Good contests may get viral on their own. When you boost them with ads

they become GREAT CONTESTS.

#9: KNOW THE HOUSE RULES

Remember we all are guests on social media. When you launch contests on

social networks make sure you comply with their promotion guidelines.

#10: IF IN DOUBT

REACH OUT, HAPPY TO HELP!

Thank you!

Questions ?

THANK YOU!

Turn audience into customers with social contests

Social Media