Turning Data Into Product

transcript

Turning Data into ProductZach GemignaniJune 2015

The Data Communication Challenge

Your Audience(s)

Not the Language of Non-Analysts

How should we share data with non-analysts?

Product design informs us how to communicate with non-analysts

3 Ways to turn your data into a

Product

1) Package your Product

For Analysts For Decision makers

Offer Context- like note with a gift

More this…High Level Summary

Set Context

Relevant Details

Less this…

2) Design the Experience

Be a tour guide

Think Sell In AND Sell Through

Consider effort required

3) Make it useable

“Data isn’t like kids you don’t have to pretend to love them equally.”

Amanda Cox, NY Times

“I’ll get right on that”

“good to know”“neat”

Interesting < Useful < Useable

More Info on Building Data Products

Thank you@juiceanalytics

info@juiceanalytics.com

Data & Analytics