Turning RWD into RWE

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RealWorldDataOpportunityandChallenges

OracleConfidenCal–Internal/Restricted/HighlyRestricted

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Intel,theIntellogo,Xeon,andXeonInsidearetrademarksorregisteredtrademarksofIntelCorporaConintheU.S.and/orothercountries.

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SafeHarborStatementThefollowingisintendedtooutlineourgeneralproductdirecCon.ItisintendedforinformaConpurposesonly,andmaynotbeincorporatedintoanycontract.Itisnotacommitmenttodeliveranymaterial,code,orfuncConality,andshouldnotberelieduponinmakingpurchasingdecisions.Thedevelopment,release,andCmingofanyfeaturesorfuncConalitydescribedforOracle’sproductsremainsatthesolediscreConofOracle.

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OutcomesMaSer

“The biggest influence of health reform is that there is no new money for health care delivery. There is money only for improved outcomes. You can explain it in four words: no outcome, no income. It’s that simple”

- David B Nash, Founding Dean of Thomas Jefferson School of Population Health

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The ability to demonstrate the needed outcomes to payers will be the differentiator as our system

continues to evolve and address costs

“The biggest influence of health reform is that there is no new money for health care delivery. There is money only for improved outcomes. You can explain it in four words: no outcome, no income. It’s that simple”

- David B Nash, Founding Dean of Thomas Jefferson School of Population Health

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The ability to demonstrate the needed outcomes to payers will be the differentiator as our system

continues to evolve and address costs

Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|

PharmaceuCcalsOpportuniCes5Opportuni+estoCreateValuewithData

BusinessDevelopmentR&D

SAFETY MARKETACCESS

FindUnmetMedicalNeed

TargetIdenCficaCon

ManageDiversePartnerData

FindAllRelated

Research

LeverageSignalsinThird-PartySources

RapidlyDiscoverLargerContextof

Care

EnterNewMarkets

DefendPricing

ImproveAdherence

IdenCfyKOLsmoreprecisely

MANUFACTURING

CLINICALTRIALS

AccelerateAdapCveClinical

Trials

RapidlyIdenCfyandValidateTargetCohort

TrackandImprove

Adherence

ReduceBadBatches

BeSerPredictVatfailures

RootCauseacrossALL

SupplyChain

Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|

OutcomesMaSer

“Ialsostartedtoshi_ourbusinessawayfromatransacConalmodelthatwasfocusedonphysicallysellingthedrugstodeliveringanoutcome-basedapproachtoaddvaluebeyondjustthepill.Ireallybelievethatinthefuture,companieslikeNovarCsaregoingtobepaidonpa+entoutcomesasopposedtosellingthepill.”

– Joseph Jimenez, CEO, Novartis

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“YoucanbuildabeSermousetrapbutcanyouproveit”AnonymousEpidemiologist

EvidenceMaSers

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Source:WSJStudiosSurvey2015

96%

DataCapitalChallenge

98%81%

GrowthinSupplyofandDemandforData

ReportIncreaseinDataVolumeInLastYear

PlantoExpandTheirAnaly+csTeams

CiteLosingRevenueDueto

Ineffec+veuseofInforma+on

Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|

Source:WSJStudiosSurvey2015

62%

DataCapitalChallengeinPharma

72%73%

GrowthinSupplyofandDemandforData

Source:WSJStudiosSurvey2015

ReportIncreaseinDataVolumeInLastYear

PlantoExpandTheirAnaly+csTeams

CiteLosingRevenueDueto

Ineffec+veuseofInforma+on

Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|

Source:WSJStudiosSurvey2015

DataCapitalChallengeinPharma

72%

GrowthinSupplyofandDemandforData

MoreData

MoreAnalyCcs

LostRevenue?

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What’sGoingOnTheChallengeofDataSupply

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Whatareyoulosingwhileyouwaitfordata?

74%ofresponderssaysittakedaystogetaccesstonewlycaptureddatawhile40%indicateweeks.1

1RexerAnalyCcsSurvey

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CommuniCesGeneraCngDataSupplyNotinyourWarehouseoryourapplica+on

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Whatareyoulosingwhileyouwait?

60%ofrespondentsindicateittakesbetween3weeksand1yeartodeploynewmodelsintoproducCon.1

1RexerAnalyCcsSurvey.

What’sgoingonTheChallengeofOpera+onalizingAnaly+cs

Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|

Thistakestoolong

DataSupply AnalyCcsDemand

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HowfastcanyouturnRealWorldDataintoRealWorldEvidence

RealWorldData AnalyCcsEvidence

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ResultsfromClientCaseStudy

20%to80%LessAccurateAnaly+cs

Act1:Workaroundtheproblembutcreateanother

DataSupply AnalyCcsDemandWorkWithSample Sizeittoyourlaptop

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ResultsfromClientCaseStudy

40%to500%MoreAccurate

Act2:Co-locatealldatawithanalyCcengines

DataSupply AnalyCcsDemand

Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|

Step1:ManageandBuyOnce,AnalyzeManyTimesRealWorldDataReservoir

InsuranceClaimsData

ClinicalData

Prescrip+onData

FAERS,MAUDE

Argus

Siebel

§ RealWorldEvidence§ Biomarkerdiscovery

§ ProtocolvalidaConandpaCentrecruitment

§ PaCentstraCficaCon§ SafetyandcomparaCveeffecCveness

§ PopulaConhealth§ Precisionmedicine

§ …

ENABLES

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Step2:MachineLearningLabBringAnalyCcsTOtheDataReservoir

OracleConfidenCal–Internal/Restricted/HighlyRestricted

MachineLearningDirectlyonDataReservoir

CloneDatatoLab

OracleCloudPlaoormCombinesDataManagement,MachineLearningand

ComputeResources

ProtectedProduc+onBIandDataWarehouse

RealWorldData

MachineLearningIncluded

BringYourOwn

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Step3:Opera+onalizeBringAnalyCcsTOtheapplicaConsandfrontline

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MachineLearningDirectlyonDataReservoir

CloneData

ManageAnyDataAccessViaSQL

ScaleComputeOn-Demand

ProtectedProduc+onApplica+onsandDataWarehouse

MachineLearningIncluded

BringYourOwn

SynctoProd

RealWorldApplicaCons

Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|

DataScienceLab

CreateEnvironment

AccelerateData+Analy+csMakeExis+ngTeamProduc+ve

Analy+csSharedService

ProvideAnaly+cSkills

DevelopSkillsPartnerforSkills

Analy+csProductFactory

Analy+cProducts

EmbeddedandSharedAcrosstheEnterprise

CapabilityRoadmap

HybridDeployment

Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|

PrescripCons:Tacklingfraudanderrors

•  2million‘ghostpaCents’costNHS£540m

•  8millionprescripConsprocessedperday

•  Opportunityformisuseofdrugs

•  PrescripCons,reimbursementsandbenefitspayments–errorscauseover&underpayments

•  IntegraConofstructured&unstructuredtoenablemorepowerfulinsightsintobehavioranduseofdrugsthroughprescripCons

•  Geomappingtoshowareasofhotspots–highusersanddrugcosts

ReducingfraudanderrorwithintheNHSprescrip+onservice

Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|

Business Challenge •  Link database information on genes,

proteins, metabolic pathways,compounds, ligands, etc. to original sources.

•  Increase productivity for accessing, sharing, searching, navigating, cross-linking, analyzing internal /external data

ConsolidatedKnowledgeLayer

Solution •  Semantic integration layer using RDF graph •  Rich domain-specific terminology (biology,

chemistry and medicine) 1.6 M terms •  Terminology Hub: 8 GB of referential data

(ontologies) that cross-reference various data repositories.

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EUPublicaConsOfficeLinkedMetadataPlaoormforEuropeanUnion

Objectives §  Commonmetadatamodelsupports:

§  SearchanddiscoveryofEUPublicaCons§  MulCpledomainsandlanguages

Solution §  ValidateandtagEUlaw,tenders,andpublicitytostandardizedvocabularies

§  UnifiedRDFgraphmetadatamodel§  Supportsdiscoveryofcontentthroughuser’sterminologyandlanguage

§  ProvidesvarietyofdisseminaConmodes

§  Evolvingdatamodelthatflexiblysupportsavarietyofbusinessusecases

§  Scalability:§  OverbillionRDFtriplesinOracleGraphDB§  2.5TBofcompresseddatainOracleDB§  Linksto3.9TB(60M)filesofEUpubs

§  Reliabilityandmaintainability§  OracleASM(AutomaCcStorageManagement)§  Twofailoversystems

Benefits

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EnablingServiceLayers

UnifiedDataManagementasaService

IntelligenceasaService

MachineLearningasaService

DataIngestandOriginaConasaService

IntelligentApplicaConsandBusinessInsight

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Developer

Security

InfrastructureasaService–Compute,Storage,Archive

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OracleCloudPlaoormDataManagement

UnifiedDataManagementasaService

IntelligenceasaService

MachineLearningasaService

DataIngestandOriginaConasaService

IntelligentApplicaCon

OpenAPI’s

DR/BackUp

Dev/Test

Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|

DataManagementMaturityModel:CREATEVALUEfromDATAforPharma

QuickWins DataManagementPlaoorm BusinessInsight Business

OpCmizaConBusiness

TransformaCon

DataStagingforanydatafrompartnersandinformaConvendorsSimplifyDataCaptureDeliveryforAnalyCcsScaleSASpredicCveanalyCcs

ImplementaCollaboraCveDataReservoirfordataAs-IsExtendDataWarehousetohandlenewdatatypes

SelfServiceDataIngestandData-DrivenDiscoverySupportanalyCcsonalldatastructuredandunstructured

AccelerateMarketAccesswithRealWorldDataImproveSafetySignalDetecCon

CompleteViewofDiseaseTreatmentfromDiagnosCcstoAdherenceOutcome-BasedPrecisionMedicine

Maturity&Capability