Post on 12-Apr-2017
transcript
Turning Your Indie Game Into An
Indie Franchise
@DanDaRocha
Who Am I?
• Made Q.U.B.E. after University• Since then made Mortar Melon, Hue, Gravitation and now Q.U.B.E. 2
Turning Your Indie Game Into An Indie Franchise
• Build upon foundations of existing game
• Plan for post launch of your first game
Humble Beginnings: Q.U.B.E. • Student project• Indie Fund• Steam release• Taking a break• QUBE for mobile• QUBE DLC• QUBE Director’s Cut for consoles • Mudvark / Fiddlesticks Games• QUBE 2 (UE4)
Sequels in General
• Not always done in the indie space
• Triple A game sequels churned out every year
• Milking the cash cow?
Why a sequel, then?
• Fan base • Safer bet • Proven IP is valuable to investors/publishers • Build brand awareness • Improve on weaknesses of the original• Know the pipeline process • Can incorporate new tech & features i.e. VR• Cross promotion• Fine tune marketing tactics from first release
Case Studies
• Hello Games: Joe Danger series & No Man’s Sky
• Klei Ent: Shank series & Don’t Starve
• Coffee Stain: Sanctum series & Goat Simulator
• Sarah Northway: Rebuild 1-3
• Build on foundations of existing fan base
Post Launch
• Just the beginning
• Plan for what’s next, before launch
• DLC vs Sequel
• Hue 2 -_-
Things to consider
• Make use of new tech / features• Make more accessible i.e. colour-blind mode• Build with Twitch in mind• User-generated content• Support VR from the ground up• Improve the visuals • Tune game feel• Discount price of original game • Cross promote / bundle games• Break game up into versions or episodes• Build a brand and studio security
dan@mudvark.com
@DanDaRocha
Thanks for Watching!
Check out Q.U.B.E. qubegame.com